0 1 00:00:01,380 --> 00:00:06,660 The next thing I want to talk about is that in order to get featured or in order to win favor from both 1 2 00:00:06,660 --> 00:00:11,550 Apple and Google, you have to understand how these companies work. Essentially with any of these large 2 3 00:00:11,550 --> 00:00:12,070 corporates 3 4 00:00:12,090 --> 00:00:13,560 the company comes first. 4 5 00:00:13,560 --> 00:00:16,940 Anything that makes the company look good is worth promoting. 5 6 00:00:16,950 --> 00:00:18,890 So how can you capitalize on that? 6 7 00:00:19,110 --> 00:00:24,990 If Apple is pushing some new product say the Apple watch and you made an app that makes the Apple Watch 7 8 00:00:24,990 --> 00:00:29,350 seem like its an essential buy and allows it to do something really cool, 8 9 00:00:29,400 --> 00:00:35,310 then Apple's probably going to get behind you and help you promote your product in order to make it 9 10 00:00:35,310 --> 00:00:36,180 look good. 10 11 00:00:36,180 --> 00:00:41,300 So keep an eye out for the new features that both Apple and Google are bringing out. 11 12 00:00:41,310 --> 00:00:46,430 So maybe 3D touch on iOS or maybe instant apps on Google. 12 13 00:00:46,470 --> 00:00:49,010 These are the things that they will want to promote 13 14 00:00:49,140 --> 00:00:55,710 and if you are in the right place at the right time then you can potentially benefit from the huge marketing 14 15 00:00:55,710 --> 00:00:57,700 power of these two companies. 15 16 00:00:57,780 --> 00:01:03,720 So keep a pulse on what they're developing what they're pushing and see if your product fits one of those 16 17 00:01:03,810 --> 00:01:04,540 angles.