0 1 00:00:01,190 --> 00:00:05,650 So this is pretty much something that applies to the Apple app store more than anything else. 1 2 00:00:05,720 --> 00:00:08,730 And it's this key line "Only on the App Store". 2 3 00:00:08,810 --> 00:00:16,940 Now if you have a look at the home screen on the featured page, at the top you'll see an app being featured 3 4 00:00:17,000 --> 00:00:23,510 on a wide banner. And very frequently if you look at the bottom of the banner there is this line "Only 4 5 00:00:23,570 --> 00:00:24,970 on the App Store". 5 6 00:00:25,250 --> 00:00:30,320 And this is where the app is only available on the Apple platform. 6 7 00:00:30,320 --> 00:00:37,100 The editors at the app stores actively look for apps that are doing really well but are as of yet not 7 8 00:00:37,100 --> 00:00:43,940 available anywhere else. And this effect contributes to why all of those Android users out there are 8 9 00:00:43,940 --> 00:00:44,960 getting their apps 9 10 00:00:44,990 --> 00:00:47,910 you know maybe a year later or two years later. 10 11 00:00:48,110 --> 00:00:52,790 And it's because when you are being considered for feature on the App Store, you'll get a call from the 11 12 00:00:52,790 --> 00:00:59,510 App Store manager and one of the questions that they will ask you is "Are you exclusive to the Apple 12 13 00:00:59,510 --> 00:01:00,230 App Store?" 13 14 00:01:00,440 --> 00:01:04,420 And at this point you want to be able to say yes, hell yes, we are. 14 15 00:01:04,430 --> 00:01:06,070 We love Apple so much. 15 16 00:01:06,230 --> 00:01:07,570 Please feature us. 16 17 00:01:07,670 --> 00:01:11,810 Maybe you want to play it a little bit cooler than that. But it is something that's really important to 17 18 00:01:11,810 --> 00:01:13,360 them for whatever reason 18 19 00:01:13,370 --> 00:01:14,730 I'm going to add to the conjecture. 19 20 00:01:14,780 --> 00:01:20,840 This is why a lot of app developers especially game developers, even if they have the resources will 20 21 00:01:20,840 --> 00:01:25,640 first develop and launch on the iOS App Store, and then work on the Android version. 21 22 00:01:25,730 --> 00:01:31,670 So a lot of people have questions as to should I develop the iOS or Android? or which one should I 22 23 00:01:31,670 --> 00:01:32,320 do first? 23 24 00:01:32,360 --> 00:01:36,520 And this is one of the things that will determine your answer to that question.