0 1 00:00:00,720 --> 00:00:05,850 Now that you know who you want to approach, the next question is how do you approach them? 1 2 00:00:05,850 --> 00:00:09,170 For example, how would you find their contact details? 2 3 00:00:09,180 --> 00:00:15,630 Well there's a website called VoilaNorbert.com and it has a really simple interface but it does 3 4 00:00:15,630 --> 00:00:16,800 something really powerful. 4 5 00:00:16,800 --> 00:00:22,110 It allows you to put in the first and last name of your potential journalist or person that you want 5 6 00:00:22,110 --> 00:00:26,700 to contact and then put down the company that they work for, their domain. 6 7 00:00:26,700 --> 00:00:31,730 So for example it would be something like MikeButche@Techcrunch.com. 7 8 00:00:31,890 --> 00:00:37,500 And then once you hit Work for me Nobert, it will go through all the different variations that most 8 9 00:00:37,500 --> 00:00:40,850 companies use in order structure their corporate email so that will be. 9 10 00:00:40,920 --> 00:00:47,100 So they'll be initials or a full name or initial plus surname etc. and it pings all those email addresses 10 11 00:00:47,130 --> 00:00:53,670 until it gets one with a successful response. And then it will tell you what is the email of that journalist 11 12 00:00:53,730 --> 00:00:55,680 or that person you're trying to contact. 12 13 00:00:55,680 --> 00:01:01,160 And usually when we tell this in class in person, there's two reactions that we get in the classroom. 13 14 00:01:01,170 --> 00:01:04,120 One is people who are really shocked and really angry. 14 15 00:01:04,170 --> 00:01:06,720 This is how people have been getting my email. 15 16 00:01:06,750 --> 00:01:11,520 This is how all these strangers have managed to reach me. And the other response that you get are really 16 17 00:01:11,520 --> 00:01:13,810 mischievous people going like "ha ha ha. 17 18 00:01:13,830 --> 00:01:16,680 Now I know how I can enact my evil plans on the world." 18 19 00:01:16,680 --> 00:01:21,780 But either way it's a really useful service and it's useful not just for pitching journalists but for 19 20 00:01:21,810 --> 00:01:27,540 finding venture capitalists or angel investor details or doing B2B sales when you're looking for like 20 21 00:01:27,540 --> 00:01:30,180 say the V.P. of sales at a particular company etc.. 21 22 00:01:30,360 --> 00:01:32,480 So really really powerful tool. 22 23 00:01:32,550 --> 00:01:33,320 Try it out.