0 1 00:00:00,840 --> 00:00:02,970 The next thing is visual hierarchy. 1 2 00:00:02,970 --> 00:00:09,480 So in terms of what is the most important, second most important, third most important thing on the page. 2 3 00:00:09,800 --> 00:00:12,920 And on Android this is established using size. 3 4 00:00:12,960 --> 00:00:16,380 So the title will always be bigger than everything else 4 5 00:00:16,380 --> 00:00:23,700 and the subtitle will be slightly smaller and the text will be even smaller. But on iOS the visual hierarchy 5 6 00:00:23,850 --> 00:00:27,400 is established using the weight of the typography. 6 7 00:00:27,600 --> 00:00:34,200 So for example, the title will be something that's bold and the subtitle will be regular and the text 7 8 00:00:34,260 --> 00:00:40,350 will be thin or light. And through the thickness of each of these letters essentially you're establishing 8 9 00:00:40,350 --> 00:00:44,460 where you want the user's eye to flow from and to.