0 1 00:00:00,390 --> 00:00:06,530 So one of the first things that we want to introduce to you is designer vs. non-designer thinking. And 1 2 00:00:06,600 --> 00:00:10,180 it's almost like that advert about the Mac versus the PC guy. 2 3 00:00:10,380 --> 00:00:15,660 There's fundamental differences in the way that designers think and non-designers think and simply by 3 4 00:00:15,660 --> 00:00:21,090 learning about some of the concepts relating to design, the beneficial effects go much further than just 4 5 00:00:21,090 --> 00:00:22,960 simply creating a beautiful app. 5 6 00:00:23,100 --> 00:00:26,010 So what do I mean by designer vs. non-designer thinking? 6 7 00:00:26,100 --> 00:00:28,490 Let's look at colors for example. 7 8 00:00:28,620 --> 00:00:33,080 So way back in primary school we learn about the seven colors of the rainbow. 8 9 00:00:33,420 --> 00:00:39,030 And a lot of us go around thinking that there are in fact only seven colors in the rainbow. It's either 9 10 00:00:39,030 --> 00:00:40,900 red or orange or it's yellow. 10 11 00:00:41,190 --> 00:00:46,590 But actually to a designer, of each of these different shades have a different mood associated with it 11 12 00:00:46,980 --> 00:00:51,870 and you would use them differently depending on the situation or the project. 12 13 00:00:51,870 --> 00:00:57,270 So for example right at the top you know that one might be quite candylike and might be useful for 13 14 00:00:57,270 --> 00:01:02,800 a project that's more fun and playful whereas at the bottom you've got something that's called wine 14 15 00:01:03,100 --> 00:01:08,430 and it's got more of an elegant sophisticated mood which you might use for something that targets adults 15 16 00:01:08,430 --> 00:01:09,250 for example. 16 17 00:01:09,390 --> 00:01:14,940 So one of the first modules that we're going to dive into is color theory, how do you combine different 17 18 00:01:14,940 --> 00:01:15,630 colors, 18 19 00:01:15,690 --> 00:01:19,060 how do you use different colors and in which situations. 19 20 00:01:19,230 --> 00:01:25,390 And the second arm that makes up the fundamentals of digital design is typography, 20 21 00:01:25,470 --> 00:01:32,310 so how to choose the appropriate type for your project, how to modify it to grab user's attention or 21 22 00:01:32,490 --> 00:01:37,330 how to make different typefaces work well together to produce a harmonious design. 22 23 00:01:37,500 --> 00:01:45,000 So most non-designers will look at these typefaces and see regular italic and bold and this knowledge 23 24 00:01:45,030 --> 00:01:49,320 we acquired through using word processing software such as Word. 24 25 00:01:49,320 --> 00:01:51,240 But actually it's so much more nuanced 25 26 00:01:51,490 --> 00:01:58,560 and as a designer you might be looking at this and seeing a regular and a sans serif or italic and a serif 26 27 00:01:58,580 --> 00:02:02,950 typeface or bold and slab serif. So in the typographic module 27 28 00:02:02,970 --> 00:02:04,890 we're going to look into this in more detail. 28 29 00:02:04,890 --> 00:02:10,380 We're going to learn about different type families, how you would combine different funds and how you 29 30 00:02:10,380 --> 00:02:12,080 would use typography 30 31 00:02:12,090 --> 00:02:15,660 not just for form but also for function in your designs. 31 32 00:02:15,660 --> 00:02:22,580 So essentially you should see this course as demystifying digital design. For a lot of people 32 33 00:02:22,620 --> 00:02:30,420 good design is a bit like a unicorn. You know it's this magical beast that is very easy to identify once 33 34 00:02:30,420 --> 00:02:33,650 you've seen it but it's not something that comes into intuitively. 34 35 00:02:33,660 --> 00:02:41,190 So, for example, as humans it's very easy for us to see design A and compare it against design B and decide 35 36 00:02:41,190 --> 00:02:48,240 that you know I prefer design A over design B. But as a designer, it's your job to come up with design A and 36 37 00:02:48,240 --> 00:02:51,240 design B according to the specifications. 37 38 00:02:51,240 --> 00:02:57,390 Now it's easy to see exposed how you know one of these designs might fit the category of contemporary 38 39 00:02:57,450 --> 00:02:58,010 better, 39 40 00:02:58,170 --> 00:03:03,770 but the skill of the designer is coming up with those designs A and B in the first place 40 41 00:03:03,810 --> 00:03:05,470 according to those specifications. 41 42 00:03:05,490 --> 00:03:11,280 So we're going to teach you about the fundamentals of digital design as well as the most important aspects 42 43 00:03:11,280 --> 00:03:16,890 of user interface design and user experience design especially relating to mobile design. 43 44 00:03:16,890 --> 00:03:22,020 So hopefully by the end of the course, you'll know a thing or two about how beautiful apps are designed 44 45 00:03:22,170 --> 00:03:28,010 and how you can go about creating your next project and making it look as beautiful as you can. 45 46 00:03:29,500 --> 00:03:29,830 All right. 46 47 00:03:29,830 --> 00:03:31,770 So without further ado let's begin.