0 1 00:00:00,270 --> 00:00:03,060 So why exactly is app design even important? 1 2 00:00:03,120 --> 00:00:06,180 Why are we dedicating this time to learning about it? 2 3 00:00:06,180 --> 00:00:14,010 So currently in 2016, there's around 2 million apps on the iOS App Store and around 2.4 million on the 3 4 00:00:14,010 --> 00:00:15,860 Android Google PlayStore. 4 5 00:00:16,080 --> 00:00:17,420 That's a lot of apps. 5 6 00:00:17,550 --> 00:00:22,320 When you release your own app into either platform, it's like a drop in the ocean. And 6 7 00:00:22,410 --> 00:00:27,760 in order for your app to stand out and to be downloaded, we need to care about design. 7 8 00:00:27,870 --> 00:00:33,350 But also if you think about it despite all of your hard work, all of your blood sweat and tears that 8 9 00:00:33,390 --> 00:00:39,960 you've poured into this amazing app, it only takes three taps for a user to completely wipe it from their 9 10 00:00:39,960 --> 00:00:44,100 device and that's usually due to user experience problems, 10 11 00:00:44,100 --> 00:00:50,310 they get frustrated with using the app or that it doesn't create an emotional response from the user. 11 12 00:00:50,730 --> 00:00:56,760 Because at the end of the day how much a user likes your app is not related to how feature rich it is 12 13 00:00:56,790 --> 00:01:00,120 or how good the code is, although those are important. 13 14 00:01:00,270 --> 00:01:05,360 But the most important thing that actually makes people fall in love with your app is the design. 14 15 00:01:05,400 --> 00:01:06,930 How easy is it to use, 15 16 00:01:06,930 --> 00:01:09,370 how beautiful is the interface. 16 17 00:01:09,420 --> 00:01:15,750 These are emotional responses that are not related to the features in your app or the code. 17 18 00:01:15,750 --> 00:01:22,350 And that's why we need to focus on the fundamentals of app design in order to make your app as beautiful, 18 19 00:01:22,380 --> 00:01:27,870 as delightful as it can be so that users will fall in love with it and hopefully you'll get those 5 19 20 00:01:27,870 --> 00:01:31,070 star reviews that's going to propel you to the top of the App Store.