0 1 00:00:00,360 --> 00:00:03,320 Hello everyone and welcome to Learn App Design. 1 2 00:00:03,330 --> 00:00:07,890 This is Angela from the London App Brewery and I'm going to be taking you through this introductory course 2 3 00:00:08,100 --> 00:00:10,250 into the art of mobile design. 3 4 00:00:10,350 --> 00:00:14,300 So we designed this course with a set of students in mind. 4 5 00:00:14,550 --> 00:00:18,810 Now during the time that we've been working as a development studio, we've had many clients who've come 5 6 00:00:18,810 --> 00:00:25,200 on board wanting to develop apps and start an app company. But we've also noticed that while everybody 6 7 00:00:25,260 --> 00:00:31,620 owns a mobile phones and have visions and ideas about app companies that they could create but a lot 7 8 00:00:31,620 --> 00:00:36,740 of people don't have a good grasp of the fundamentals of app design. 8 9 00:00:36,750 --> 00:00:42,660 And so we crafted a course for these app entrepreneurs, people with no fore background in design, to get an 9 10 00:00:42,720 --> 00:00:46,290 overview of all of the important aspects of app design. 10 11 00:00:46,290 --> 00:00:52,290 We've put together some of the core fundamentals of graphic design, digital design, as well as user interface 11 12 00:00:52,320 --> 00:00:56,000 and user experience design in relation to mobile app design. 12 13 00:00:56,070 --> 00:01:01,880 So anybody who's met me knows I'm a big believer in the Pareto Principle which states that in life 80% 13 14 00:01:01,920 --> 00:01:08,520 of the results or 80% of the gains come from 20% of the results. And this course 14 15 00:01:08,520 --> 00:01:15,030 is structured to be that 20% of information that you need to know in order to achieve 80% 15 16 00:01:15,120 --> 00:01:20,410 of the gains in terms of creating beautiful, emotional, lovable app designs. 16 17 00:01:20,430 --> 00:01:26,130 It's not aimed at people who want to get jobs as a user interface or user experience designer. 17 18 00:01:26,130 --> 00:01:33,270 It is intended to be a fast track way for somebody with no formal background in design to understand 18 19 00:01:33,360 --> 00:01:38,220 the most important and the most rewarding parts of app design. 19 20 00:01:38,220 --> 00:01:40,920 So with that goal in mind it's time to get started.