Before you start promoting the app, you must be sure that you have all of the assets to lead detective,
ideally you do said before the production and prepared the app according to gather data, but it is
often not the case.
And do you face a challenge to promote the app that is already produced in our scenario?
You are a creative agency and for one of our clients, our team of developers, preparing an app that
allows users to us, we would like to generate more downloads and make it popular.
In order to do that, we must pick the right landing page for our while.
Having faster optimization might absorb the musician is simply the process of optimizing mobile apps
around hiring an app store search results.
Of course, the higher the track, the better chance people who download the app.
And yes, if you for that is similar to search engine optimization, you are correct, but with few
differences.
What are the elements of the landing page that you can optimize?
Let's go to Google Play and take a look.
Type play that Google dot com.
Click on the apps.
Just one of the apps.
You can see there's the title of the app, it's icon name of the developer app category.
Rating some information regarding permissions and compatibility, screenshots and videos.
Description.
Comments section.
Update section and additional information section.
Components are similar for Apple, Appstore and other app stores.
So we start our optimization with the title, it should include keywords that are both popular and relevant
to the content of our app and also it should be unique, if possible, as a first step.
You can type the title that describes best the functionality of your app and see what are the titles
of the apps of your competition.
We type a photo editor.
And we already have some suggestions from Google, but we click on this search icon.
We have some photo editor, our photo editor, our names and some names of the companies, plus photo
editor, keyword like Adobe Photoshop Express photo editor or big slap photo editor.
You can see the competition is huge.
That's why we may want to focus on a particular aspect of photo editing or particular types of photos
that can be edited and may be important for our users.
You should go to the keyword research tools and see which keywords connected with photo editing have
the most traffic.
It can be a general-purpose tool like Google keyword planner or a tool designed for App Store keyword
research in mind.
First we go to Google keyword planner.
We type a photo editor app and some connected terms like selfie editor up our photo recolour up as our
app has that functionalities.
You can see a lot of people at keywords best and free to their searches.
Secondly, selfie ed may not be a bad idea to focus on.
There are solid searches connected to it, but the competition is slower.
And also our approach works especially well with selfies.
Then we visit keywords tool that oh, where you have an option to choose to play star to see what the
users typed in the search box.
There we type a selfie, Ed.
Choose the appropriate country.
And you can see that we also have times like free our camera as prepositions.
After all of the research, we decided to choose the title perfect selfie free photo editor for Selfie
Camera, it has 50 characters, which is the maximum for Google Play.
For Apple App Store, it's 30 characters.
So we would use perfect selfie free ed.
Now, description, we can include elizee keywords, just like in the search engine optimization chapter,
and again, we use the SIGGRAPH tool.
This way we will find related keywords that will help us with positioning.
We type a selfie, Ed.
We start results by volume.
There are a couple of interesting ideas, so in our description, we will try that our tool is perfect
for photo editing, that it can be a great alternative for tools like Photoshop and Bixler.
That is free.
That you can edit your face with it.
That is best for selfies and so on, you get the idea.
If Europe received any rewards or milestones like number of installs or fantastic reviews already,
please include them in the description.
Don't forget to persuade people to install European description, use strong emotional words and call
to action so users have clear communication that they should download your app.
Some obstacles allow you to include both short description and long description so you can base your
short description on the long run and choose the most appropriate features and keywords.
Some obstacles allow you to include keywords on your landing page.
So choose your main keyword and relevant elizee keywords plus features keywords.
If you want to rank Europe in several different countries that use different languages, you should
translate all of the text and assets for the best results, as localization is one of the most important
factors when it comes to App Store optimization, then we have the app icon.
It should be very distinctive, malled relevant and eye-catching try not to use text on it as it to
be readable.
After all, it can be even funny if it suits your company.
This dog and cat taking selfie picture that I found on Cannava looks really nice for our app.
We could adjust it and use it.
Remember, you have to prepare it in the correct dimensions as part of an absolute specification.
As a developer name, you can use the name of your company or if it's a one off project, you can consider
the name that is associated with the app.
You are offering something like photo dev in our case.
Subcategory should be chosen according to the content of your app, in our case, it will be photography.
So no surprise there.
Then you have a rating, first of all, rating will be strongly connected to the quality of your app,
so if it is bad, it will be low.
You can improve it by using the correct description of what her app offers so people know what to expect.
Also, listen to them read comments.
If they are complaining that your app is not working, say you are sorry and fix it as soon as possible.
Update your app, test on multiple devices, consult changes.
You make your app for the people.
Then there is screenshots and video section which is huge for your success.
Make sure all of your materials are high quality, prepared in high resolution.
Ideally produce a video which shows how your app works as some nice music to it.
Present all the cool features on screenshots.
Most people take the section before they decide to install, so give it the attention it requires.
You should take all of the assets used for optimizing your landing page to create a so-called marketing
package.
It would also include information about your company, biographies of creators, logos, press releases
and separate promotional video.
You want to create a marketing packet as it will help you with another super important factor that influences
your position in the App Store search results, number of downloads and popularity.
It is a promotion and we will cover that in the next video.