To start marketing on YouTube first, you need to set up the YouTube account for your business, log
into your Google account and go to YouTube dot com, click on your account.
Icon in the top, right.
Just create a channel from the top down and then get started.
You can use your own name for a channel or custom name like business name.
We want to promote our company, so we will use a custom name.
We will name our channel first of web.
We will also confirm that we are creating a new Google account with our settings and click on CREATE.
You may be asked to verify your account with a phone number.
After a while you will see a confirmation that your account was successfully created.
Now you should fill in the basic information about your business.
Start with uploading your profile picture.
Square image with resolution of 800 by 800 pixels is recommended.
Then use channel description to tell us more about your channel.
We will use the following text.
We are first of Web Marketing Agency.
Our company, Brief's Tauxe, walks and beats digital marketing.
We aim to inspire others and deliver truly exceptional work.
We excel at marketing strategy and consultancy training and all flavors of digital marketing.
After that, it's a good idea to add links to your website and social media profiles.
You can click, save and continue.
You are placed in the creator dashboard.
By clicking on the button, you can add a banner for a channel, which you should definitely do recommend
that size is two thousand five hundred and sixty by one thousand four hundred and forty.
You can see a preview of how it will look on different devices.
You can drop it, but I am happy with that.
OK, so we just click select.
In the ablaut section, you have an option to upload new video, when you upload a couple of them,
you should organize them in a user friendly way.
You can do that by adding new sections to your channel.
You can decide that in the first section, your popular videos will be displayed in the second section.
Videos from particularly.
It should be displayed in the first section and another playlists are a livestream and so on.
All of that should be intuitive and facilitate the use of the channel.
Let us upload a video.
It's actually a really simple click on and upload a video.
Then Druken, draw up a video from your desktop or a folder or click on select file and choose it from
a disk.
After that, the video will be processed and you'll be asked to enter the title and description of the
video.
Both should include keywords connected with what's inside the video and important for your business.
You can follow the accusatory search process presented in the search engine optimization chapter.
Then you have an option to choose one of automatically generated thumbnails for your video.
Or when your channel gains more popularity, you will be able to upload your own thumbnails.
You also can add your video to an already existing playlist, or if you don't have one, create a your
playlist.
We will create a new playlist called For a Software Company Videos.
And we can use one of three visibility types, public means it will be visible to everyone, private
means that it is visible only to Google accounts to specify and analyze that mean it is visible to anyone
who has a link to this video will keep the video public.
Then in the audience, you specify whether the video was made for kids or not, and in our case it's
not we don't want to apply any restrictions.
We can click on more options.
If you are video content based promotion, you should check this box and follow YouTube guidelines.
In that regard, we do not take that.
Next, we have a tax section.
According to YouTube is especially important if content in your video is commonly misspelled.
Sometimes they help your videos to be found by the users.
We will add a couple of misspellings.
Creative agency without E at the end, creative agency without in the middle, design without E.
And also a couple of keywords connected with the video website design, homepage design, marketing
agency, creative agency, digital marketing.
There is a limit of five hundred characters, so we include only the most important tax you can add.
Subtitles are closed captions.
If you want to make your video more accessible, we don't have them, so we just keep.
Then you can fill the date and place of the video recording.
It is more suitable for videos about a certain region, so we will not feel it.
Then you decide whether you allow your video to be embedded, meaning placed on the website outside
of YouTube by publishers.
It can be good because you can get additional read, but at the same time you do not have control where
it will show up and how it will be used.
We will turn that off.
We want to publish to our subscriptions fit and notified our subscribers about the video.
Then the category of the video.
There is no perfect category.
So we will use people and blogs now decision about the comments.
The default is that we want to show them, but we hold potentially inappropriate comments for review
and it is the best option for us.
We can shout up comments first and us comment first.
We will stick with top and we also want to show likes and dislikes of the video.
Nothing to hide.
Here we click on Next.
Here you can add video elements, Yasmani, mainly to promote other content on your channel, to keep
people on your channel and watch your other videos.
You want to do that, obviously.
But as we don't have other videos, we will skip it then.
Similarly to playlist, we can make our video public, private or unlisted.
We can even make our video premiere.
But this is best for the new product.
Reveal our life events.
We can schedule our video to publish it later, and finally, there are some suggestions from Google
before publishing, we will just click on Publish and after a while we have an info that our video is
published.
You can share a link to it via different platforms.
And video also appeared on the channel video list.
If you selected, you have an option to edit it.
Add to your existing playlist, download it or delete it.
If you have her on it, you can also go to the analytics tab where you will see all of the important
stats like yours, total reach what time and likes.
Of course, you should regularly monitor these statistics and optimize their content based on them if
any content is popular, more of that.
If not, try to change the thumbnail description or title in the comments section.
You can see all of the comments and filter them to see only the comments you haven't responded to.
You should interact with your audience, answer their questions and give your opinions.
Is great to build a community.
Instead of seeing stats for one particular video, you can monitor stats for the whole channel.
If you go back to the studio dashboard and click on Analytics, the last week I will show you is how
to change feature channel video for a new and returning subscribers.
It will be the first video they will see when they visit your channel.
Click on Customize Channel.
You have two taps, first, just the featured content for returning subscribers by clicking on featured
content to the content from the list.
Then new visitors top.
Choose a video from the list.
And click save, these videos will be attractive to show people what your talent is about and encourage
them to become subscribers.
You now know how to create and personalize their YouTube channel, how to organize it and add new videos
to it.
Remember to be consistent and upload new content regularly.
You can use any types of videos presented in the previous video.
Keep your audience engaged.
And don't forget to ask for likes and subscribes to expand your reach.
Now, let's see how you can advertise your video on YouTube and place your video as before, during
or after videos published on the platform.
To do that, log into Google ads platform.
Click on the new campaign button.
Our goal will be website traffic and the campaign time will be video.
Now, there is a familiar screen with settings.
We covered most of them in the search engine advertising chapter.
So I will focus only on new options you will have regarding video ads in the networks tab.
You want to specify whether you want to advertise on YouTube only or also on the websites of Google
partners.
We are interested in YouTube only in the content exclusions tab.
You can choose in what type of inventor you are interested in.
It depends whether you want to advertise next to the content that may be regarded as sensitive, such
as profanity, violence or some sexual content will choose limited inventory.
As we want to protect our brand, then we can further exclude different content types.
We will do that for embedded content and live streams.
There is an option to add more links within our website that we want to be visited, but we want to
redirect people only to one location on our homepage, which is ATAP with our services so we won't attend
inside links.
Then we want to specify people we want to reach.
But it was covered also in the search engine advertising chapter and we also have the content up here.
We can choose which keywords and topics we are interested in, but the real value is within the placement
stop.
We can specify on which YouTube channels or even particular videos.
We want to show our ad.
Just search for the name of the channel or video and choose it from the list.
It is a great option to connect with high quality and relevant content only, and it can be beneficial
for our brand.
The last step is to to see our video ad.
It has to be uploaded on YouTube.
We will just place the usual of a video from our channel that we uploaded.
Then we specified the URL where we want to redirect users after click.
It will be our service is paid.
Display your URL will be the same as it is Schadt and self-explanatory explanatory.
For a call to action and we will use inquire.
For headline will use the name of our company.
On computers, users will also see a companion banner for your video, which is displayed next to your
video, and it can be auto generated from your YouTube video channel or you can upload your own image.
We will stick to auto generated one.
Once you are happy with all of the settings and preview, click on the CREATE campaign button.
Your campaign is ready and you can continue to campaign.
E advertising on YouTube can be a great tool in your advertising arsenal, but remember to use it wisely
as it is not the cheapest form of advertising.
In the next video, we will take a look at some of the alternatives for our YouTube.