Regarding there is no easy if you do it yourself.
You have to think about the lightning sound scenario set in editing and publishing.
If you hire an external studio to record it for you, you still have to give them directions, ordinate
everything and accept the final material.
But the whole process starts with choosing what the type you want to produce.
It depends on your goal around product or service and the channel you are running.
Let's take a look at the most popular video types and why you may use them for your company.
No one educational and how to videos people have a natural drive to learn new things and acquire new
knowledge.
You can read things connected with your business.
If you are a make up artist, you can read how to prepare a specific makeup.
If you own a suit star, you can read how to choose the correct tie for a suit.
If you work for a creative agency, you can teach website design tips.
People will appreciate valuable content, may become subscribers to your channel and convert into customers
in the future.
Number two, favorite, best ranking review videos.
When people have a choice to make, they are often looking for advice from friends or online.
You can cover products or services connected to your industry.
If you are the owner of an electronics store, you can prepare a ranking of the best.
TVis under five hundred dollars.
You can even place links to your store to those models.
If you are selling sports T-shirts, you can review the newest Nike baseball basketball T-shirt.
In some scenarios you can include your product in the ranking if it's really good number free.
How unboxing videos in the whole videos you discuss items that you recently purchased.
You can go into detail about your experiences.
What was the purchase process cost, what the customer service was, whether it is easy to return the
product.
People find out about the whole purchase process, unboxing videos, focus on the part of the process.
When you are opening a package, take out the product from the box and use it for the first time.
You can record unboxing experience of the product of your company, which will give your audience an
idea what to expect.
No, for funny prank videos, people loved laugh.
They want to be entertained.
They want to rest, relax and smile and forget about serious things.
Funny videos are not for every brand, but if you can present something from your industry in a humorous
way, why not?
These types of videos are also very shareable so we can easily expand your reach.
But you have to be careful not to insult anyone as it may do more harm than good.
No five blocks with your vlog.
You can comment on your industry.
You can share insights, you can share your thoughts, your share, your everyday experiences.
You can discuss recent case studies and campaigns for campaigns from your work, what went right, what
went wrong, and what are your plans for the future.
The most important rule.
Be true and honest.
Don't pretend you can position yourself as an expert and person worth listening.
This format makes sense if you want to build an authentic, close relationship with your audience and
if you have time and resources to record regularly.
He said the most common and popular videos which you can use in your marketing to grow your channel
and why your potential customers sentence your marketing efforts are not giving you expected results
and you just discount your channel to slowly.
In such cases, you can use video advertising to present the products and services of your company or
bring people to your video channel.
Let's see what and the most popular types of video ads and how we can debate them.
We can divide video ads for instant video ads, which are displayed in the same window as a piece of
video content and outswim, which are displayed in a separate window and are not connected.
We have video content of the publisher.
They appear usually in an online video based editorial content.
The most important advantage of outswim ads is that they are not very intrusive to the user and they
can be displayed in more places than mainstream ads.
On the other hand, mainstream ads are harder to miss and can be viewed as a sponsor of the video content
for extreme ads.
We can differentiate video ads that are displayed before video content, which are called prerelease
during the video content, which are called materials, and after the video content, which are called
Posterous in stream, ads can be skippable, meaning users can skip the ad after a particular period
of time, usually five seconds or a non skippable meaning.
Users have to watch the whole ad before the content starts.
Skippable ads are less frustrating for the people, but can be completely ignored and turned off as
soon as Skype options appears.
Non skippable ads are more intrusive, but the users will not be able to ignore the ad completely.
For outswim ads we have in page ads that use embedded video player to be shown on websites that don't
have its own video player in banner ads.
On the other hand, as the name suggests, are shown inside a banner either automatically or after click
or hover from the user in text.
Video ads are placed in the middle of the article and may out of play or not.
There are also interactive video ads which allows you to include additional elements such as forms to
fill, star visit, option game to play or display of additional info.
Interactive video ads usually take the whole screen, for example, FL mobile screen and are the most
engaging video ads format available.
However, they are expensive to produce.
OK, now that you know what kind of marketing video content you can publish and what video ads you can
use, let's see how to do that in practice in the next video.