Now, two basic ways to buy this, the other thing that are buy and everything being thrown by is that
all this way of buying this space, to simplify it, we've restarick buy you contact the website owner
and specify how many impressions you want to buy and at what price range time you think is an automated
way of finance and is growing in popularity with RTV.
You usually don't buy from certain publishers, although some passports allow this.
But you take part in an auction for each impression on millions of different websites.
You specify how much you are willing to pay for your impressions and if your price would be the highest
amount other advisors, you're not going to be shown.
It only takes milliseconds for the algorithm to decide which equities they want to auction.
Let's compare that five years with that meeting their pros and cons so it's easier for you to decide
which one is better for you.
One of the greatest advantages of direct buy is that you know exactly what you get, you know where
you're at will show up and how many impressions you will receive.
You have a greater control over it.
So if something is not right, you can contact the publisher directly and the problem will be quickly
solved.
A lot of companies like this kind of peace of mind with real time bidding sometimes are discounted in
the place that is not suitable for your brand, like the politics website or erotic website.
Even though you have some blocking options, they don't work in 100 percent of cases.
Also, you don't know how many impressions you will get your mind plan your campaign, but it may turn
out that the price for the click was too low and you don't get any results.
Another good thing about directed by is that you can prepare exclusive, non-standard formats which
are often not offered for RTV platforms, for example, wallpaper, which is visible on the publisher's
homepage.
This will attract a lot of attention.
Also, some publishers don't sell its inventory for RTV at all.
So if you want to advertise on their website, directed by is the only possibility.
Now, let's take a look at the benefits of real time bidding with this type of buy, you will have better
read think about millions of websites you can place your ad on with direct by.
You are limited in this regard.
The second fantastic advantage is price ATP's much cheaper, sometimes more than five times cheaper.
Some publishers' sells for both direct and RTV channels.
It may turn out that you buy an impression for the fraction of the price that you would pay directly,
often with a direct buy.
You also have a minimum budget you have to invest.
To start with RTV, you do not have that limitation.
The other advantages, time with RTV, everything is much quicker to set up.
You don't have to wait until detent is implemented.
You can do it on the fly.
RTV platforms are aware of some features of direct by that desire by the advertisers, so they are implementing
them into their platforms like bank guaranteed inventory or non-standard formats.
In the future, RTP will probably completely dominate direct by as being more efficient and comfortable.
But until then, you can use both types of display by depending on your business objectives.
In the next chapter, we will cover video marketing and advertising.
See you there.