Marketing allows you to display ask to people who previously visited your website or interacted with
your business.
It is one of the most effective tactics to generate more revenue.
I still try to reach people who already know your business and who are often very close to finalizing
the transaction.
Therefore, it minimizes the cost of winning the clients.
You can send up marketing on different platforms such as Google and Facebook ads and think the Nats,
but the process looks very similar on any of them.
So it really is Google's platform as an example.
Click on to and settings shared library audience Manado.
You should see a couple of automatically created remarketing lists, for example, all the websites,
visitors, people similar to your website, visitors.
And if you set up the conversion tag, a list of all convertors apart from this automatically created
remarketing marketing lists.
You can create your own marketing audience.
Click on the plus icon.
You can create your own marketing audience from website users opposers our customers list.
Will website visitors.
We want to create a list of people who visited our Contact US page, but didn't send a contact form
of inquiry so we could encourage them through our ads to send it.
So we name our audience, contact foreign visitors now, conversion.
Family members drop down, we want to talk visitors, a who did not visit another paid.
In the visitor debate, we enter the eurorail of our contact form.
In the unvisited debate, we entered the year ahead of our thank you pet, which is displayed after
contact Fahmi sent.
I see our list is empty, you can fill it with people who match these conditions in the last 30 days,
which is a good idea.
You can define how long people should stay on your list.
It really depends on your business.
If you are selling cars, it can be a very long period because people don't make decisions about car
purchases fast.
But if you organize a particular event and this event is over, maybe you don't want to keep people
in the audience.
We will live that day for 30 days.
You can also add a description, we don't need that, as our audience title is self-explanatory.
We click to create an audience.
You can see our marketing list was added to the list and you'll be able to use it in their marketing
campaigns, how to create a display marketing campaign.
Now to the dashboard and click on the new campaign button.
Tozzo website Traffic Go.
Click this play type of campaign.
You can choose a standard display campaign as display campaign, which can be used to show particular
products or services to the people who have seen them on your website or display campaign.
In email, we will use standard and click continue.
I want to cover all of the options as they are the same options covered in the search engine.
Advertising was different for marketing.
Is the audience tap here.
We want to click on the programs tab and choose where marketing and similar audiences.
Now, under website, visitors you can choose automatically created all visitors, audience or the audience
we created.
So people who visited contact form but didn't send an inquiry.
We will choose our website visitors for an hour as the group we created is too small.
Our ads will be shown only to people who visited our website in the last 30 days.
Then in comparison to third ads, we have also slightly different ad creation section for display ads.
So I will show that here you can either upload your own ads that should be prepared, according to Google
ads, display specification, which you can find by tapping into Google search Google as this basically
ossification and clicking on the link.
So you can see formats like 300 by two hundred and fifty pixels, seven hundred twenty eight by twenty
pixels and so on.
Or you can create a responsive ad which will adjust to different placements, we will create responsive
ad as the final URL, we will use our contact form page.
Then we should upload one landscape and one square image.
You can also upload your logo.
Let's toss them from our desktop.
Then click on them and select which one should be our landscape image.
Which one should be our square Emet?
And which one should be a logo?
You can up if needed.
Once all are chosen, click save.
You can also add videos if you want to.
Then there is the familiar part with headlines and descriptions, you should create as many of them.
So Google tells them in this case, they should encourage people to come back to your site as a headline.
We will use we miss.
You sent us an inquiry.
As a long headline, we will use the TaylorMade professional and responsive website design offer.
As description of will religious website design that your business deserves, trusted by more than 500
companies.
And the business name, which is the name of your company.
On the right side, you can see a preview of your display ad on different devices, fill in all of the
missing details.
If you have any problems, you can go back to search engine advertising chapter where we cover those
settings.
Once it's ready, click on the Great Campaign Review all your settings you can click on continue to
campaign.
Your remarketing will be now visible on your campaign list and you can monitor and optimize it just
like you should for any other campaign.
There are different types of remarketing possible on Google ads like Dynamic Marketing, which allows
showing exact products or services that were visited by the users or video marketing, search, marketing
and marketing based on your customer list.
But this is outside the scope of this course.
If you want to run standard display ads instead of a marketing display ads, the process is the same
with the exception of audience type.
This time, you don't limit your audience to your website visitors, but you can send it to people based
on their interests, demographics or other criteria.
In the next video, we will discuss the difference between directed by of advertising and real time
bidding.
See you there.