After covering Facebook and LinkedIn ads, it should be no surprise to you that you need a Twitter account
to advertise on Twitter, go to Twitter, dot com click, sign up for Twitter and fill all the data
as it is very straightforward.
We won't cover that.
Once you have your account, log in and add your first tweet that will be used for advertising purposes.
Click on the tweet button.
We will write a letter, TaylorMade professional and responsive website that your business deserves.
Website design that you will love and be proud of and the link to your website.
We click on Publish and our tweet is published.
Now, go to add that Twitter dot com and log in, you will be asked to choose your country and time
zone for billing purposes.
You won't be allowed to change it later.
Then you will be asked to create a campaign.
But first, let's add our payment details.
Click on the name of your profile and add a new payment method and your payment details and click save.
You can go back to the campaign creator in that tab.
You could set up the conversion tracking and create remarketing audiences in the creative stap.
You have access to all your media and so on.
We will click on campaigns and create campaigns.
Now you need to choose your goal and it is similar to other platforms.
Based on that, we do recommend your particular settings and other formats.
We will use website click and click next.
Give your campaign a name for us.
It will be creative services.
Then you can start your daily and total budget.
And also start and end date.
Under advanced rubdown, you have two options of delivery of your ad either throughout the day as effectively
as possible or accelerated with spense your budget as fast as possible, each day we will use standard
and click next.
Now we will create an ad group.
It will be named Website Design.
You can use a separate start and end date, if not Wytheville, you start and end date from your campaign,
which is OK for us.
The same applies for our budget.
But here we want to spend half of the money as we will have other aid groups in the campaign in the
future.
Then you specify your type automatically.
Its Twitter algorithm optimized the results without additional control.
Target cost gives you an option to specify how much you want to pay for a click, and Twitter will optimize
Albie's to reach your target cost maximum.
It won't allow Twitter to be more for a click specified amount.
We will choose an automatic bid.
Optionally you can add Marvelman tax, but we will not do that.
We will toss demographic data for our audience, we are interested in men, a trend of 35 to 54.
The USA will be our location.
We don't have technology or language requirements.
We don't have an option to target based on a position like Donnington, but we can choose people who
have interests in business, more particularly marketing, advertising and technology.
We also don't want to target people who engaged with our past in the past and also we don't want to
expand our audience with similar people as an additional option, we can add our followers, which is
not interesting for us.
In this section, you create your art for this purpose, you can use that which you publish from your
account or you can upload an image.
First, we take the tweet from our account that we created at the beginning of the video.
You can prove your art by clicking on the preview button and you can preview on different devices.
Upload apologies for advertising on the apps that are Twitter partners, not on Twitter, if you want
to stick to Twitter only, you don't have to upload an ad and you can interact with their audience platform
from placement box, which is what we will do if you would like to use Twitter partners in your campaign
as well anyway, which I don't recommend because you never know where you're at will be shown.
You can click on sizes and see what sizes are supported.
Then you would prepare your ads.
After that you click on the media library link, then on upload media and you choose your ass from the
file.
Then you would go back to the campaign creator and you would have the possibility to toss your ads from
the list and then you could add the landing page and fill in additional details.
But as I mentioned, we will not use Twitter audience platform, other ad placements on Twitter, OK.
For us, we click next and review our campaign.
If everything is correct, click on the land campaign button.
Your campaign will appear on the campaign's list.
As usual, you should monitor its performance cost clicks and impressions if needed.
You can change targeting strategy, budget or ads and see whether it gives you any improvements.
In the next chapter.
We will cover display advertising.
Theodor.