To advertise on LinkedIn, you need to log into your personal account, some advertising formats require
a LinkedIn business page.
We've covered the setup of that debate in the previous chapter in the posting, posting strategy and
schedule video, click on the work button in the top right.
And to advertise, sometimes the icon is placed next to the work button.
You will be asked to create an account and the account name currency and associate your LinkedIn page
with your account, click create account, you will be placed in the campaign manager where you create
ads.
Update your billing details, click on Settings Icon.
And then on meeting center here, click on the ad credit card.
And enter your card details.
After that, your card will be visible in the payment metal box, go back to the campaign dashboard,
click on the create campaign button.
Similarly to Facebook, first, you should create your goal based on which you will be able to use particular
formats, we will choose website visits.
He would like to promote your posts on LinkedIn, you would choose engagement, then you will be asked
to create an audience.
The location will be the United States.
And you can good locations if you want to.
We will if we have our language as English, we will click on the narrow audience button.
You can use contacts who visited your website, fill in forms are upload their list of emails, or you
can use attributes to narrow down your audience.
We will use attributes and similar to Facebook, we will use man click on demographic and then gender
and male.
And also age and the most suitable group is 35 to 54.
We also want people in management roles, so we click on job experience, job security and Terminator
and director.
Before we move further, remember to change all or to end, because we want that person to have all
of the characteristics we chose.
Then on to scannable audience expansion, because we don't want to also include people similar to our
target audience who will save our audience as a template to be able to use it in other campaigns, we
will limit men 35 to 54 USA managers and click save.
Then you can choose the ad format you want to use for your campaign, the choice can be different depending
on the goals you chose.
We will stick with a single image at next to have an option to enable linked in audience network.
But we will and take that.
We are interested in advertising Connington only we set our budget and start and end date.
Next, we have an option to Suddaby type, we ran an automated beat, you give control to the linked
in algorithm and it automatically targets KPCB.
It will allow you to specify how much you want to pay for a click with enhanced KPCB ID.
You will also give the price you want to pay for a click, but you'll allow LinkedIn to adjust its beat
based on their data.
Maximum speed gives you an option to pay for 1000 impressions rather than for a click.
We will use the automated beat for this first campaign.
You can also create conversion tracking and the implementation process is very similar to Google ads.
We will skip that click on Next.
You will receive a warning that your objective and ad format cannot be changed if you do that, which
is OK.
Next, we create our ad click on create a new ad, give it a name for us, it will be a website design
at.
And their introductory text or text that will be displayed at the top, we will use the text website
design for two hundred ninety nine dollars, trusted by more than 500 companies, then destination after
Click, which is our website.
After that, we upload animate from our desktop.
Headline is the text below your image, something catchy about your company, product or service, we
will use design lovers.
And there is a description which will be shown in most cases, but we will use for that our standard
text, whether TaylorMade professional and responsive website, that your business deserves website
design you will love and be proud of 100 percent satisfaction guaranteed.
The last thing to toss here is the call to action.
And the best for us is you, quote, Make sure the ad to campaign box is checked and click create.
Click on next.
Review all of the settings and click on Land campaign.
You can see our campaign is on the campaign's latest monitor your results like impressions, clicks
Cosper, result and change campaign group settings if needed to optimize or add a new ad which may be
more successful in the next video.
We will take a look at Twitter advertising ecosystem.