To start advertising on Facebook and Instagram first, you need to have Facebook and Instagram profiles.
I want to cover that as it is pretty straightforward for Facebook.
Just go to Facebook dot com filia data and click register for Instagram account set up, go to Instagram
dot com and click on the sign up button and fill in the details.
If you want to advertise on Facebook and Instagram, you should also have your Facebook business page
and Instagram business account.
We covered Facebook business page set up in the posting video in the previous chapter for Instagram.
Just download the Instagram app, login to your personal profile, click on the profile icon.
Go to settings.
And a click to switch to a business account.
To the business category, then to say whether you are a creator or a business and enter the address
of your business, you can connect with your Facebook business page, which is a good idea.
Then you should feel all of the remaining company data and keep it updated after you've completed the
steps, you can now go to the website Facebook dot com slash, adds Menander.
First thing you want to do is setting up billing details.
Click on the menu icon and to billing.
After that, click on the payment settings at the top.
Right.
Click on add payment method.
You have a couple of different options, like credit card, PayPal or Facebook coupon, enter all details
and click save.
For further control, you can also set up accounts spending limits in this type.
You will also be able to see any receipts if you live in the European Union, you should go to the ATM
account, set up and fill in missing details like EU VAT number once you set up your billing.
Next thing you want to do is to create an audience which you will be able to use for targeting in any
ad that you will run on business tools and choose audiences.
You can create three different types of audiences, custom audiences, which consist of people who have
already interacted with your business, like people who visited your website app or who are on your
contacts list, lookalike audience.
So people who are similar to people who already interacted with your business and you can control how
similar they should be and saved audience, which is an audience audience created with demographic and
behavioral parameters that you commonly used in your campaigns.
In this video, we will focus on this audience first and the name of an audience.
As you can have multiple audiences, it should be descriptive.
So you know what kind of audience it is.
Our target audience is men 30 to 50 who are in management roles because this is the majority of our
current clients.
So we can use that for a name.
Then you can include or exclude people who are part of your custom or look alike audiences.
But we will not do that then the location for us.
These are the people who are living in the USA.
But you can be very specific, for example, you can use drop in option, scroll to the location you
are interested in and use radius targeting.
So anyone in within a circle of 10 miles or any miles, you said, will see our ads, but we will stick
to the USA if you want.
You can exclude particular locations, but we don't have to.
Then there is the eight for us, it is 30 to 50.
And gender for us men only, we will choose English language because our ad will be in English.
As for details targeting, there are a lot of options you can target your ads based on demographics
such as education, relationship status, parental status and so on, you can target people who are
interested in particular things like technology or sports.
And each category can be expanded.
So you have even more options.
For example, target only people who are interested in basketball and you can target users based on
their behaviors.
For example, only people who are Android mobile users or only people who are console gamers instead
of various option, you can also type what targeting you are interested in.
For us, we will only use demographic and where category and we want to target people from an adamant
industry so managers, directors, supervisors and so on.
You can exclude people or narrow audience, but we don't want to last option is, again, to include
people who are connected with your brand, like people who like their Facebook page or responded to
the event.
You are organized, but we are not interested in this option.
You can scroll to the top and you will see the summary of your targeting and also potential reach calculated
by Facebook.
According to that, we can reach even one million people, which is more than enough.
If the potential to reach is too small for your audience, you will have to remove some of the targeting
options like job titles or add new locations or increase a trend to make potential readers bigger when
everything is OK.
Click, create, save audience.
You can see our audience was added to the audience list and is ready to be used in your campaigns.
Now we go back to the ads, another to create our first campaign.
Each campaign consists of the campaign itself, where you specify a general settings like budgets are
the groups where you can set the statement and date or choose where your ad should appear and at where
you create the ad account structures that we prepared for Google ads can be helpful for creating distracter
for Facebook to click on the create button to start creating the campaign.
First, you choose the objective of your campaign.
Depending on what objective you choose, you will be able to use a particular ad formats and placements.
For example, if you choose lead generation objective, you want to be able to include Facebook Messenger,
Audience Network and many of Facebook and Instagram placements that don't support it.
But you can always change it later if you change your mind.
So don't worry too much.
Also for conversion objective, you should set up the Facebook tracking on your website or app first.
It is similar to the process we already follow for Google ads, so we will skip that.
We will choose the simplest objective that allows you to use the most formats and placements, which
is traffic.
We will go through the whole process for this objective, but it is similar for other objectives too,
as the name of the campaign will use the website promotion creative services.
Our ad does not belong to any special arts categories buying type, we do not have an option to change
it, only auction is available.
There are other types like reach and frequency and be aimed at bigger advertisers.
Then we have a campaign objective and this is what we have chosen a moment ago.
We can change it here if you want to, and there are more options.
You have the ability to save campaign spend limit for further control of spending.
You can start the AP test to determine which of the campaigns with different settings will give you
better results.
But we will not do that.
The last section is budget optimization here.
You said your daily and lifetime budget and there are options.
You can choose your bidding strategy, so determine how Facebook will spend your money available.
Options depend on the type of objective you chose for our objective default option is the lowest cost
and it means that you have no control over bidding process.
Everything is automatic and determined by Facebook.
With cost cap, you specify the cost per action you are willing to pay and keep your overall cost within
a specified limit.
It is also an automated strategy managed by Facebook, which gives you an option to control your bids
in each auction.
But as this is a manual process, it can be very tedious.
We will leave the default option and see what results it will generate.
The last option is to run ads on a schedule, but we do not have specific requirements here, so we
will not use it.
We click next to move to the ads, the settings.
We will aim these ads at website design as it will contain all of the ads connected to the website design
service.
We want to drive traffic to our website.
We have an option to create dynamic creative so Facebook can automatically combine different elements.
We provide like Lowgar images to test different variants of our ad.
We don't want that and we don't want to create an offer on our Facebook page.
It could be more suitable for B2C businesses who offer discounts or special offers.
Next, we specify certain end date for this ad, said.
If you choose different bidding strategies like cost cap, you will have an option to define cost per
action.
You can also show more options and suspend limits for access.
We will not do that now.
We have an option to create a new audience, but as we created it earlier, we can choose it from the
drop down menu and all of these settings will be loaded next replacement section by default.
Your ad will show to all of the placement it is eligible to show.
Click on manual placements and decide where exactly are at will be displayed, whether you want to show
it on mobile, desktop or both types of devices.
You can make a decision to advertise on Instagram, Facebook Messenger and the audience network, you
can even turn on and off particular ad placements by hovering on each placement is how it looks like,
which is a nice feature also.
You see the specification for each ad, so you know how to prepare ads for each placement.
We are interested only in Facebook and Instagram, so we will uncheck messenger and audience network.
You can expand more options where you can exclude some content and publishers or skippable ads, but
it is not interesting for us.
Next, we can optimize delivery of our ads based on viewers clicks or read.
We will leave clicks.
So showing ads to the people who are the most likely to click on our ad as it is often the best option.
Finally, by expanding options, you can decide whether you want to pay for impressions or clicks.
And of course, clicks is the better option, but you have to spend some money to be available.
Now we move to the ad creation process.
We name our art website design.
Select our Facebook page and Instagram account so people know who the advertiser is next, the creation.
You can create an ad, you can use existing Facebook post as an ad, or you can use Creative MoCap,
which is Facebook platform used for ad creation, we will stick with create that option then the format
you can use single amateur video, Khazaal, which is to Armah images and videos which are scrollable
or collection, which is the group of items you can view after click.
We will stick with a single image.
Then you can turn on the instant experience which consist of images and videos that will be shown full
screen on the mobile devices will not take it.
Next, we have had creative will upload our own image from our desktop.
Then you can edit your image on any placements you want by clicking on the particular placement, you
can change it up.
Remember that according to Facebook guidelines, only 20 percent of the image can be taxed once you
are happy with the images on your placements.
Next year, she'll try a couple of primary text, which is the text above your image we could use,
for example, modern website design for two hundred ninety nine dollars, stand out and win new clients.
Check out our website for case studies.
Second primary text could be something like invest in website design that sales our team of experts
will help you to increase conversion rate by more than 50 percent and so on.
You'll get the idea.
The more primary text, the better chance you will find the one that works well.
Maximum is five and they will be tested by Facebook.
Headlines will not be displayed on all ad placements.
It is the text below the image that gives more info about your at our business, we could use website
design trusted by 1500 plus companies.
You can also add up to five headlines.
Description is also shown only on some placements.
Its position varies by placement and gives even more details about your offer.
Let's try get a TaylorMade professional and responsive website that your business deserves website design
you will love and be proud of 100 percent satisfaction guaranteed.
Then confirm what is your destination, whether it is a website or Facebook event, for us, it is a
website and paste the link.
You can easily incorporate that into your builder if you want additional tracking, we covered that
in the digital analytics chapter in the tracking conversions video.
If you want to be displayed differently on your ad, you can change it in the display.
Lingfield, you can also choose the call to action that will be placed on the bottom.
We will choose Gatkuoth.
You have an option to translate your art to other languages, but for us, English only is OK.
Lastly, you have the option to include additional tracking like Facebook pixel that is installed on
your website.
We will not use them.
Review all your settings.
Take a look at the preview on the right side.
And when everything is correct, click on the publish button after a while, your ad will start showing
to the potential clients.
Your campaign also appeared in the campaign is in your at another, you can monitor your results, such
as Leon CLECs Budget spent and Threet, and edit the campaign settings to optimize them if needed.
One note, if your goal is to only boost post on your Facebook business page and increase its rate and
get more organic traffic from Facebook users, you can just go to your Facebook business page, scroll
to the post you want to promote and click on most past, then choose all of the options which we covered
when we set up the ad for the ad manager and click boost.
It is very intuitive.
In the next video, we will take a look at how to advertise on LinkedIn.