Once you published a couple of posts, you will have data that you can monitor and analyze to optimize
your social media marketing.
There are a couple of different metrics you can focus on, depending on the social media platform.
Let's log in to Facebook first.
You can see how many people your post reached.
You can see how many positive reaction you've generated, for example, Alex likes shares or comments,
you can also see negative reactions whether someone decided to hide their post reporter spam or unlike
debate, you can see even more information by clicking on the insights button at the top here.
You can see the summary statistics for your entire profile.
And by clicking on posts by farmers of individual posts we've talked, you can easily identify which
post was the most and least popular.
Start with a simple optimization task.
Prepare most posts similar to the ones we generated the most tweet and reactions and prepare less posts.
We generated little to no attention.
In the people tap, you can see the demographic of your account if most of the people are from the target
group you are interested in, good.
If not, you should try to prepare content that is more adjusted to your target group.
Also, you can use some promotion in your target group to win your funds, which we will cover in the
next chapter.
Now let's go to LinkedIn.
Similar to Facebook, you can see how many impressions are read it was generated and how many reactions
at the top, you have an analytics app, you can click on it and see data about visitors, updates and
followers.
You can see how interesting your profile changed over time.
You can see demographic data about your visitors like job function, location or industry by going to
follower's.
You can see whether you win or lose people who follow your company, if the direction is negative,
you should implement changes.
Now you know how to monitor your social media profiles, statistics on most of the profiles you have
access to both data and visitors, data like demographics, data, you know exactly what works and what
doesn't.
You know, if you attract the right people, who you'll become your customers, you need to optimize
your efforts and focus on things that bring positive outcomes and minimize those who are not working
as planned.
But sometimes organic activities you take are not enough and you're still not in the place you want
to be in terms of social presence.
That's why you should consider paid promotion, which we will cover in the next chapter.
See you there.