You need to be aware that everything you probably standing on social media, respond to a comment,
react to something, or think someone connect or interact with users, you're exercising your voice
whether you like it or not.
Your company has a certain personality in the eyes of these social media users.
It's better for you to control how these personality looks like.
And you should also be consistent in what you are doing.
The personality of your brand should be connected to your history, your brand and products or services
you offer.
It should be also adjusted to the industry in the character of your company and be friendly, playful,
warm, called inspiring impresario and many others.
Once you choose the personality of your brand, you should use appropriate tone and language that should
be present in everything you do and communicate.
For example, you decide to be a playful brand.
With that, you can use a lot of ironic.
You are welcome to use word games.
You can show things on your profile that are a little bit controversial.
You are also allowed to use plenty of emoticons and this uses while responding to them.
But if you are a bank or financial institution, I would advise against it.
In this case, you have a rather friendly algorithmic character and choose a more efficient tone and
language.
I repeat that you should be consistent because if you are officially mileposts and then you use some
slang to answer the question from the user, it won't look good.
You should be consistent in other areas too, like complain policy or responding to aggressive comments.
Consistency's especially hard to maintain.
If there are several people managing social media accounts, you should go to Facebook or other social
media, look for a because brath and see how they do it.
One good example is Nike, who puts a lot of motivational content on their profile and always tries
to encourage people to be active.
They show great stories and act as your personal trainer.
Don't complain, just do it.
All of that nicely fits into their brand message.
Starbucks, on the other hand, wants to be a friend.
There is a lot of comments.
They interact, they use a lot of emoticons, mainly Greatheart.
That is a symbol of their brand on social media.
They want to be open fire and they use personal language.
It also fits with their brand, like writing your name on a cup of coffee.
You want your brand, personality, tone and language nice.
You need to decide what you want to be showing your users, what kind of boss you will publish.
Some of them may be a better fit for you at all and the personality of your brand than others.
There are plenty of options.
So let's take a look.
Number one company news, first thing that comes to mind, you can share any news regarding your company,
new product and quarterly results, acquisitions, all the things you are proud of, like case studies,
but sometimes also things that didn't turn out so well.
It's better to admit to failure and to repair it than pretend that nothing happened.
Number two, wishes if there is a holiday period or some anniversary, you want to wish your fans all
the best.
You can do it in a creative or fun way to attract more attention.
No free link to your blog articles.
If you read the blog on your website, you can share the info about article on your social media profiles
to street page views and ensure the of synergy number for links to other websites.
You can send your users to valuable sources which you are not competing with.
Inspire them.
If you are, users will read something valuable or see some great content outside of your profile.
They will be grateful you tell them about it.
It works well, especially for comprehensive reports or guides.
Number five backstage.
Look, you can show how you work, how your company prepares new products.
Also share personal details from employees.
If they agree, it adds a human element into your social media marketing No.6 interaction posts.
You probably saw a lot of those on Facebook.
Which one do you prefer?
Comment for product a more like for product B generally ask questions mainly by using images.
It helps to engage our users and works really well for some brands.
No sell that seven competitions.
Another way to boost engagement, secure the prize and gave users a task like write something or create
something and posted in the comments with a particular hashtag.
If the price is attractive, they may even tell about it to people who are not your fans.
Now, number eight videos including video tutorials.
People love videos.
If you have one, share it.
If not, think about creating tutorials in which you can teach users new skills which they always wanted
to learn.
They will like it.
They will like it in return.
Number nine, graphic content.
Simpler to create than video.
It can be an info graphic or motivational quote, something connected to your brand or industry.
Number ten job offer.
You can find great candidates for social media and if they like your brand already, they may give more
to build it.
Even better to see some examples of great posts of different types, go to the resources section of
the course.
You know, what are the possibilities?
Let's make another step and move into the implementation phase in the next video.