There are thousands of social media platforms, some of them smaller.
Some of them cute, it's not possible to be on every one of them.
And there is no need to.
You have to choose wisely on which platforms you would like to present to.
Each of them require a certain amount of money committed.
Also, each of the platforms is different to different users and has a different look and feel.
It doesn't make sense to be on a platform that is not used by the audience you want to target, as it
would be hard to come along local social media platforms that you may be useful for your brand.
We will discuss the specifics of the biggest social media platforms as there is the biggest chance they
will be beneficial for your company to, simply because they give you an amazing, great effort that
you should ask yourself the question.
What is the purpose of your social media presence?
Why do you want to be on social media?
There must be a reason behind it.
The goal, whether you want to make social media channels a support center, whether you want to solve
all of the problems to leave the product or answer all the questions of your users, or do you want
to sell from this platform directly, for example, using Facebook shopping features?
Or maybe you want to update your fans and present them.
Interesting case studies on companies who have done in the past.
Of course, you can combine a couple of goals together, but you should know what you're doing on social
media and what will be the measure of your social media success anyway.
Let's take a closer look at seven biggest social media platforms.
One note will not consider local players that have a great majority of users coming from one country
and communicators like WhatsApp or Messenger.
Number one, Facebook.
Facebook is the biggest social media platform on the planet.
Good chances that at least part of your target audience is using it.
However, many of the younger users, Twitter and Facebook to other platforms that are more trendy in
their eyes, you don't want to be on the same platform with your parents, do you?
So you should take that into consideration if you target that audience.
It is great, however, if you want to reach people beyond 30 and 40 years old as an addition, there
are plenty of different groups on Facebook, which you can be part of as a contributor.
You have like streams and pools available.
This platform is universal.
So making it the general purpose profile for your company where you can support and solve the problems
may actually be a good idea.
Number two, YouTube.
YouTube is the part of Google and also it is the second biggest search engine out there.
It is used by everyone.
If your company has interesting video content or has the ability to produce it, running a profile on
this platform, it's no brainer.
The key is to have the most subscribers who can, because each time you post a new video, they will
be notified and also your older videos will be presented to them as prepositions and most likes, because
then your videos will have a greater chance to be proposed to non subscribers to.
All in all, YouTube is one of the most engaging social media platforms out there.
But if your goal is to communicate their active audience, it is quite limited.
Apart from the comments section, no free Instagram.
Instagram is a company owned by Facebook and it is really focused on visual content like photos and
videos.
It's super popular among teens and young adults.
One reason for that is that it became the home of influencers will present how they live, what they
were and what they do.
They are new role models and idols for younger audiences who are placing more and more people from TV.
If you sell different kinds of products online or you are in the lifestyle or photography business.
Instagram is definitely a place to be.
Just remember to provide stunning photos as the competition is very heida.
Number four, tick tock, it's relatively new in comparison to other platforms, but gained popularity
extremely fast.
Majority of the audience is between 16 to 24 years old on this platform.
People want to have fun.
They want to dance.
They want to sing.
You should not interrupt that with interesting marketing, rather be a part of the community if your
brand is positioned as young, fresh, innovative, creative and full of joy.
And at the same time, your products or services are suitable for younger groups.
This platform is a good choice for your brand.
Number five, Pinterest.
Pinterest is the platform on which you find ideas and inspirations.
It works great if you want to reach customers at the beginning of their funnel.
If they don't have precise needs yet it is used predominantly by women, especially adult women, is
good for business, is focused on home decorating, fashion, lifestyle, Do-It-Yourself products and
similar again not so great for communication purposes.
No.6 Twitter.
Twitter is very useful if your company has regular updates to communicate.
It focuses on news, rather short ones due to character limit.
It's a favorite communication tool of politicians.
It is loved by B2B companies, especially from the tech sector.
Almost two thirds of Twitter users are males.
More than 60 percent of users are in the thirty five to sixty five age group.
It is a very good tool if you want to build your authority and become an expert in your industry.
No.7 LinkedIn.
LinkedIn is another platform focused on business users as it works as a recruitment platform where users
present their experience and education.
It can also serve additional purposes than simply posting companies news and communicating with the
customers.
With a LinkedIn profile, you can find employees for your own company.
You can build your network and find business partners like new clients or vendors.
If you're a B2B business, LinkedIn profile for your company's highly recommend it as a platform.
It is more serious and less fun, which has its advantages and disadvantages to the on what social media
channels you should be.
You can also use Google Analytics, especially if you already run some social media profiles and your
goal is connected with website visit.
Log into the tool tech acquisitions, social and social referrals.
If you have a solid stream of users coming from a particular social media channel, you should consider
putting more effort into running it if you don't.
And on the social platform itself, we are not successful either.
You should consider whether it is profitable for your brand to run this particular profile.
Now, you know, what is the specificity of the main social media channels you can pick which one of
them is suitable for your brand, taking into consideration your goals and what people are the main
users of it.
Once you do that, you can create your social media personality and decide what type of boss you want
to use.
We will cover that in the next video.