More than two billion people.
That's how many are using different social media platforms and this number is growing fast.
This is something you simply can't ignore.
Social media platforms give your company a great opportunity to connect with people.
You can communicate with them.
You can interact with them.
You can help them.
All of that takes place in a natural environment where they feel comfortable your ground can become
their friends.
We will start this chapter by looking at specificity of each media.
You don't need to be anywhere just on the platforms where users are.
Then we will take a look at different types of posts you can create and discuss how to create your social
media personality.
And the media will be about actual posting and posting strategy, how to schedule posts and keep our
social media calendar delaski.
During the chapter we focus on optimization, drawing conclusions and making your social media marketing
better as marketing, saying that you are what you tweet or what your boss are once you publish.
All of that influences the image of your brand, it can make or break your business.
People will solve every mistakes or inaccuracy, but they will also appreciate great content and fantastic
effort.
Don't just treat social media as another challenge to them because it's trendy.
Make it an integral part of your strategy and use its fullest potential.
And that's what we want to do, starting from the next video.