Google as dominant search engine empathizing, but for some advertisers, Microsoft can bring about
better results because they attract different users.
Also, why you obviously have less people using being search engine than Google search engine.
You also have much more competition since it's very easy to Google ascetics into Microsoft that you
can give Microsoft as a try and see how it compares to the results you receive from Google Apps and
whether it's worth being included in your promotional mix.
Go start using Microsoft Apps, go to the website ads that Microsoft dot com, click on design a button.
Signing into your Microsoft account or create one which will create.
Enter your email address and click next.
Creator glasswork.
Give your name and surname.
Confirm your email by entering the code that was sent from Microsoft to your mailbox.
Click next.
If necessary, last summer about this.
And also philia birthday in country.
Then again, verification, so copy paste the code and click verify.
Finally, your insight, Microsoft adds, you can create campaigns from scratch or import from Google
ads.
And this is what we would like to do.
Full information about their business and accept the terms and conditions and click on create the account.
Sign into your Google account to import ads from your Google ads, if there will be any differences,
for example, in currencies, you will have an option to convert your settings to match.
You can import all campaigns or specific campaigns, let's import all.
It takes some time.
You can finish the configuration of your account like business, location and billing information.
You have plenty of options to choose from, both pre and post bait.
After that, you're redirected to Microsoft as Dashboard on the left panel.
You can see all of the campaigns at exactly like, you know, Google ads to count your ads, keywords,
budget.
And the beats are also the same.
As Microsoft artsy, smaller than Google ads, you would like to probably change budgets and beats daily
budget, their campaign can be changed in this setting.
Stop while the campaign is chosen from the left panel.
It's here under individual budget.
You can also change the strategy for the campaign.
Out of her bits can be changed in the adverb top in the B column if you set them on while reading.
In the keywords that you can change be for individual keywords.
If you want to add keywords, just click on add keywords and type your keywords.
You have a road map for Azmat or exact match at your disposal, negative keywords are in the negative
keyword stop.
So as you can see, everything is quite intuitive if you use Google as before.
One thing you should assess separately is the conversion tracking.
Go to the conversion tracking stop.
And follow the instructions.
Once the attack is implemented and verified, you will be able to let Microsoft automatically optimize
bids for conversions if Microsoft at some time go back and compare with Google results.
Find out what was the cost per conversion and how many conversions there has generated, then make informed
decision regarding further advertising on this platform.