Now, finally, after all this configuration, we go to the main D'Albert, click on the new campaign
button.
First, Google asks us to choose the goal of our campaign.
Our goal is to generate leads.
Now, the type of the campaign in this chapter, we cover search engine advertising so as to search
also this type of campaign is one of the best for generating your sales leads.
Then how we would like to reach our goal, which is used just for the campaign, set up customization.
But we will skip this and click next.
We name our first campaign.
In the previous video, we decided that we will have a creative services campaign and video production
campaign.
First, we type creative services.
Then there is an option to add this campaign to our search campaign, which we don't want, so we can
track it also so we can take the option to include Google search partners in our campaign because we
want to advertise only on Google search results and with partners.
You never know where your ad appears.
Google will display some warnings, but ignore them.
Their recommendations are not always in your best interest.
Then you can click on Schomer Settings to set the start and end date of the campaign.
You can also set additional tracking and customization of headlines based on your website.
We will not change them.
Then the location targeting we want to show our ads in the United States, so click on enter another
location and search for the United States.
You can add multiple locations and it can be countries, cities, regions, or if you click on advanced
third, it can be even radius of any kilometers or miles from the location.
You specify by expanding location options, you decide whether you want to target people only who live
or regularly visit locations to specify are also people who search for the locations you specify and
are interested in them.
We want the first option, so we choose suitable radio button then the languages of our potential customers.
We want English so we will not change it in the audiences.
Stop.
We have an option to display our ads on in front of people of certain demographics like parental status
or marital status, or only in front of people who are classified as having a particular interest,
for example, people who are interested in banking and finance.
But we will not use this option as we don't want to limit our reach.
Also, we will use keywords to advertise only to people who may be interested in our services.
Next year budget, we want to spend each day, we assumed, for the creative services campaign.
We want to spend about 700 dollars per month less divided by 30 days, which gives us about 23 dollars
per day.
Then we have the beading section and it requires additional explanation.
Each time the user types, the keywords you are interested in, into Google search bar, you want to
display your ad in front of him, but you need to decide how much you want to pay for it.
Whether you want to pay for the impression of an ad or click on your ad or conversion, you can leave
that decision to Google algorithms or you can make that decision yourself if you pay too little.
Your ad may not be shown at all.
If you pay too much in the long run, you will have poor return on investment in advertising.
There is no one recommendation of the best bidding strategy that fits all.
The best approach is to test a couple of different strategies and see which of them brings you the best
results.
By default, Google presents you to recommend and with strategies for the campaign type you chose.
But let's click on Selected Strategy directly to see all of the available options.
If you click on all settings, you can change the default setting for this campaign.
For example, what is the conversion connected with this campaign?
Whether your ads should be displayed all day or only in particular hours, or whether all ads should
be displayed evenly or the best performing ads should be displayed more often.
We will not change any of these options.
Target Customer Acquisition CPA is when you decide that you want to pay a specific price for the conversion
and Google should optimize bids to generate as many conversion at this price as possible.
You need conversion tracking correctly implemented for this type.
Also, you should have enough conversions in the last thirty days for this strategy to work as intended.
Google recommends at least 15 conversions, but the more the better.
So aim for at least 30 to 50 conversions before choosing this strategy.
Also, your target CPA should be realistic.
Paying one dollar for the conversion that is for purchasing shoes for one hundred dollars is definitely
not next.
Bidding strategy is target return on outspent Herries.
This is very similar to the previous strategy, but instead of specifying price for the conversion,
you specify how much return you want for your money invested in advertising.
If you want three dollars in sales for every one dollar spent on ads, your target and price is three
hundred percent.
When you use maximized click strategy logos tries to get as many clicks in your ads within your daily
budget as possible.
With this strategy, you can also specify the maximum price you are willing to pay for a click, which
is a good idea to prevent Google from buying too expensive clicks.
With this strategy, you need to monitor closely the cost per click metric and whether it is not too
high.
Next, strategies maximize conversions, and as the name suggests, Google will try to get as many conversions
within your daily budget as possible.
As with Target CPA, you have to have the correct conversion tracking set up as there are no additional
settings to control the strategy, you need to look out whether it is profitable for you.
It may turn out that Google bit too much for your conversions.
Maximize conversion value is very similar to the maximize conversion strategy.
But instead of conversions, it optimize this around conversion rate.
To use the strategy, you should have conversion value set up correctly.
Targeting preference share with strategy is useful if your priority is to display your ad at the top
of the search results.
For example, if you want to prevent your competitor from being seen before your company by the user
first, you specify whether you want to be shown as one of the results at the top of the search results
or at the first position of the search results.
Then you enter percent that value how often you would like to show your ad on the specified position.
Google will adjust your bid to reach your desired position as close to the impressions share target
as possible.
Within the daily budget.
You can enter Max CPC bid to prevent Google from bidding too high for an individual impression.
With manual bidding strategy, you can set your own maximum cost per click for each keyword you are
interested in.
Separately, it gives you the greatest control.
You can calculate how much you should pay for the click to be profitable, and you are certain that
you will not pay more for the click of one user.
Even with the strategy, Google suggest you to use their algorithm to help you with bidding.
With this option, your bids will be increased or decreased based on the likelihood of click calculated
by Google Manuell.
Bidding gives you several benefits, but it is also very time consuming.
You have to set and assess it a bit separately.
Also, you don't have access to all of the data that.
Will has when they run their algorithms for bidding purposes.
So you should have these two drawbacks in mind.
First, that we will use the manual bidding strategy without the help of Google algorithm.
After one month, we can switch to a different bidding strategy and compare the results.
Other extensions are additional information you can include in your ad, thanks to that, your ad will
take more space in the search results and will have more chance to be clicked.
For example, look at this ad.
It contains not only the ad, but also the links to different sections of the website.
We will add to site like Extension's One to our ABOUT Bayt and one to our Contact US page.
Expand this, I think, extension section, click on the new site extension, first siting extension,
please contact us.
Then description something catchy, inquire as about stunning, creative.
And second line, we get back within 24 hours.
And after that pays the URL of the contact us bait.
Second extension title is about us.
Description why we are the best creative fit.
The second line to our amazing case studies.
And a link to the about aspect.
We are not interested in additional tracking and cattle options, so we just click save.
You can add other extensions like price or location extensions, but often they turn out to help your
ads to perform better, providing additional info to the user.
But as you pay for the click on the extension, the same money as for the clicking the headline of the
ad, you need to be careful and closely monitor their performance.
We will use only siting extensions for this campaign.
WikiLeaks safe and continue to start creating other groups, but we will cover that in the next video.