Log into your Google ads account if you don't have an account yet, the sign up process was covered
in the search engine optimization chapter in the keyword research video.
Remember to switch into expert mode under your name if you still have that option visible after clicking
on your Google account in the top right before we start recreating our account structure and setting
up our campaigns.
The first thing you should do inside Google ads is setting up your billing information without it.
Now, campaign will run.
You do it by going to the tools and settings, billing and then settings.
You review whether your data is correct, then scroll down to the payment method and enter your card.
Details agree to Google ads, terms and conditions and click submit.
You will be tracked each 30 days or after reaching your billing threshold, whichever comes first.
Next thing you want to set up is the conversion tracking, as we mentioned in the digital analytics
chapter, conversions are the actions that you care about, like purchases, subscriptions, sending
of the contact form and other.
You want to know exactly which keywords and ads led to the conversions.
You also want to let Google algorithm be optimized toward maximizing the number of conversions.
You set up the conversion tracking by clicking on the plus conversions button.
Then you specify what kind of conversion you want to track.
In our case, it is website conversion.
We provide creative services.
So for us the key action is submission of late form.
With an inquiry, we leave the name of the conversion and changed now the value of the conversion.
We know that on average, 10 percent of the people who send the contact form become our clients.
Average revenue from the client is five hundred dollars.
We multiply five hundred dollars by 10 percent and we have fifty dollars.
Each submission brings us fifty dollars on average.
Then we want to count only one submission per user because if someone sends twenty forms, it doesn't
bring us additional value.
We will not change other settings.
Window for conversion to happen will be 30 days and we want to attribute our conversion to the last
click.
So the last ad that was clicked before the form was submitted will take the credit for conversion,
click, create and continue.
Now there is a set up process which should be familiar because we convert it into digital analytics
chapter.
We chose the option that the global satellites already installed, we did that for Google Analytics,
we just need to add this one line of code at the end of the global cyberattack.
So as the developer to do that on every page.
If you use WordPress and header and footer plugin, you can copy pasted only in one place.
You can also use Google Teichmann another for this task.
Also on the thank you page that is displayed after the form is submitted, you should add this piece
of code right after the Google Global SciTech.
If you don't have a thank you paid, you can use the click code and attach it to the button once it
is installed, make sure it is working as expected.
Again, go to the conversions.
You will see all your conversions on the list and a tracking status.
You should see text regarding conversions or no recent conversions.
It takes up to 48 hours to update next.
It's a good idea to link our Google ads and Google Analytics account.
This way.
Both systems will exchange data and provide you better insights and tell our marketing.
Go to the set up and then linked accounts.
Click on Google Analytics details.
Your analytics property from the list and click links in the Actions column.
They're not Lincoln Psychometrics.
Click save, your accounts are now linked.
Now we will set the list of negative keywords that will be applicable to multiple campaigns just to
prevent ads to be shown to the users who are using these keywords in their queries, go to the tools
and settings, shared library negative keywords lists, click on the plus icon to add a new negative
keywords list.
We name our list general negative keywords.
We can enter Arbie skywards, we think are irrelevant or without any value to our business.
Let's try some.
Free tutorial on YouTube, Facebook book, Amazon, you can mark negative keywords the same as regular
keywords.
So if you want to exclude only word free closet in brackets, to be exact, default is brout, which
will exclude synonyms clause related terms.
And in this case, this is what we want.
In your account, you will probably have hundreds of negative keywords and the list will be constantly
growing.