Search engine optimization that we covered in the last chapter is a long term strategy.
It requires time to bring the results.
But sometimes you need results faster and sometimes if you weren't so competitive that you will never
be able to read the first page of results.
Or sometimes you're ranked very graphic like you keyword, but you want to dominate search results and
prevent your competition from taking away your traffic.
In such cases, you should consider using search engine advertising.
How does it work?
You basically pay the bills, you stay on the top bottom or the site of the search results.
Let's try the keyword homepage design we are interested in and enter it in this century.
Google, you can see the top results and the updates next to them on some results at the bottom of the
first page.
Had the updates next to them as well, which means those companies face to be displayed above or below
the organic results that are around thanks to search engine optimization.
Efforts with search engine advertising cost you money?
Yes, it does pay to bring you more money than you spend.
Definitely.
The key is to use it wisely.
In this chapter, we will cover all aspects of creating successful search campaigns.
We will start with creating a structure for your account.
Then we will decide how to choose the best keywords and negativity was part of the campaign.
We will discuss how to build and create us.
Next, I will show you how to optimize their advertising.
We will end this chapter we've been using more specifically important here, Google Analytics sitting
be being platform.
Maybe you can beat your competition in the organic search and find way, especially if they have been
doing content marketing for years.
But you can definitely beat them in advertising and that's why we start doing the next video.