As we mentioned in the introduction video yesterday, our house is your business, All-In-One tools
that became the center of all your marketing and especially digital marketing efforts in this area.
We'll cover what can be done in those tools and main options they provide.
CRM feature number one, content storage and engagement.
This is the most basic feature of any CRM.
It gives you one central database of all your contacts with all the information about them.
Hundreds of bills such as name, surname, company.
They are from phone number, country address, how they became customers, what they want from us.
Who is responsible for your communication with the contact, what messages were exchanged and so on.
This is visible to the whole team.
So everyone is on the same page.
All the contacts within the database can be edited.
If any information changes, it can be updated, any contact can be removed or the owner of the contact
can be changed.
All of the data about customers and potential customers is nicely organized, which takes time and minimizes
errors in communication apart from the contacts you share.
And you can start contracts, documents and media files.
CRM feature number two, both safety and efficiency.
These features connected to the previous one you can integrate.
You made a council every salesperson and keep track of every conversation with the client so everybody
sees everything.
If something if someone goes on holiday, conversation can be continued as there is story visible.
If someone from the sales team leaves the company all the information space.
Also, you can set up meetings that are actually from this year and makes notes about the client said
that notification is not to miss anything.
That's and to those assigned by of task, you, our client, these maksym work as a project management
tool, CRM feature no free analytics and reporting.
You can generate a lot of different reports.
For example, report about your customers, how much they spent in the last year, how many contacts
you have in your database, how much money is in play and can be added to your revenue in the future.
Also, reports about the safety of U.S. most clients who generate the most money for the company, who
sent most messages, who make most calls and who is doing nothing and shouldn't be fired.
Are there available reports, arguments about performance of your website, social media or other companies,
but only if you integrate that within your seat.
Now there is an option to generate tracking things inside CRM, something you have seen in the analytics
chapter.
Some of this year.
I have a graph monitoring would be routine, but in most cases its performance is poor CRM feature number
for landing pages and farm setup.
Instead of hiring would to create your website for you or page for a standalone page builders.
You can do it directly this year.
M usually is done with simple direct control functionality, which has some limitations, but it's suitable
for most people.
Project you can prepare a home page about page, contact page or any other page you want.
You can set up web forums to collect the data of potential leads.
All of the leads that fill out the form.
I started collecting this Syrian system CRM feature number five content management system.
Not only you can create pages, but you can publish your content directly from CRM.
This makes CRM systems competition to the content management systems such as WordPress or Joomla.
You can simply write articles at media and publish them on your blog.
In most serum's, you have also CEO tools that your disposal CRM feature a number of six advertising
and social media.
Some CRM allow you to answer your account like Google after completing his second Facebook account and
war and run us directly from the CRM not to log into different websites operating this way.
Advertising data in your CRM.
Almost all of the Syrians allow you to round email marketing campaigns so you can choose contacts and
send them promotional messages.
You can also connect your social media profiles and publish both directly from CNN, which is quite
comfortable and provides additional insights like data from your database, interactive interactions
with your social media post CRM, feature number seven, marketing, automation, CRM and now alchemy
different tasks.
So you don't have to do the manually.
For example, creating a deal for a client, sending emails, making contacts and more.
We will cover that in more detail later in the course.
As you see, modern theorems provide a ton of features.
The main benefit is that you can manage everything from one place and that you can use the effect of
synergy between different marketing activities.
For example, you can publish your article for CRM, see from your database, read it, send emails
with those contacts with the Facebook revolution, see who clicked on it and send the message remember
position.
And there are hundreds of similar activities you can combine.
Thanks to the fact that everything is one place in one place, as for disadvantages, one's in Syria
often don't use full potential of the particular activity.
For example, if a Syrian tool allows you to run Google Maps inside the tool, it won't give you all
the options that are possible in Google assistant.
So.
So you receive somewhat simplified solution.
Also, not all Syrian systems that to all of the options we mentioned in this video.
And if they provide, they do it for a lot of money.
So it is not that not often cost effective.
In the next video, we will see how to configure and use one of this year and tools in practice.