Conversion is a situation when a visitor to your site takes an action you care about, it can be buying
a product, sending out a contact form, or even spending more than two minutes on your blog post.
First step in tracking conversion is to create goals.
Also something you want to achieve, basically your conversion.
Go to the admin top and then goes.
Click on ADD and you go, you can create a goal based on the template, which saves you time with configuration
smart goals, which will create goals automatically based on visits from engaged users and custom goals,
which gives you the most options.
But it's more time consuming, less to the template.
Then the name of the goal.
Let's create a goal for a purchase.
Then you should choose a slot ID in Google Analytics.
You can have up to 20 goals for us.
It is the first goal we create, so we will choose goal one.
If we create another goal, it will be goal ID to and so on.
Now, the type of the goal, the goal can be any event.
You created, for example, the download report event, which we created in the previous video goal,
can be also connected with performance of your website.
For example, if someone visits at least three pages on your website or if someone spends at least 10
minutes on your website or a goal can be their destination.
For example, if someone visits a particular page on your website and this is something we will use
for a purchase because we know that after each purchase a thank you page is displayed, we can continue.
Now we provide additional details, the address of our thank you to remember to type the address without
your domain name so far.
W w w that example, dot com slash.
Thank you.
You should only type.
Thank you.
You have an option to assign a monetary value to the conversion and you can specify how he expects the
traffic to dissipate to monitor user flow.
But we will leave both options off.
You can also verify how much conversions you had in the past seven days.
Once it's ready, click save.
You can see data about your conversions and their conversions and goals.
Here you can see data, how many times your goals have been completed, in other words, how many conversions
you had, you can check it for all goals, which is default, or you can choose any particular goal.
You can see on what page the conversion took place.
One of the most useful reports is the source medium, when you see what is there is on your conventional
occurred, Google Analytics will automatically track the source of your conversion, but you may want
to be able to see more details.
For example, what affiliate partners sent you, the person who converted to or what advertisement is
responsible for the conversion?
To attract this additional information, you should create something called tracking your Earling type
company campaign.
URL builder Google in the browser and click on the first result to create tracking link, you must fill
in some details.
Your URL is the place where the user will be sent after clicking on the link.
It can be a home page of your website or any other page, like a specific product page.
Campaign source is the source where they click on the link took place like the affiliate or LinkedIn
or Google ads.
Then the medium, which is the type of campaign like display or CPC or newsletter, then the name where
you can give more details, like the name of the affiliate partner or the name of the creative or any
other details that will help you to correctly analyze data and content are optional, but you can place
even more information there, like a specific keyword that was used.
Once you fill out the required details, your tracking link will be generated.
Let's quickly create one for our affiliate partner and one for our Google Advertising First affiliate.
We fill the website URL and it should be a fully URL https w w w that example dot com.
Sources disaffiliate.
Medium is display because our affiliate partner will put a banner on its website and the name will be
Jandowae, because this is the name of our partner.
You can copy URL and send it to your affiliate partner, he will attach this link to the banner on his
website.
Thanks to that, you will know which client came from disaffiliate partner and you could pay a commission
to the affiliate partner based on that.
Now, Google advertising, for example.
We will add a contact conducting the euro because we want to send people from adds to our contact paid.
Sources, Google ads.
Medium is CPC.
And the name of the campaign is Christmas campaign.
Now we have a link which is ready to be used and sent to the person who manages Google advertising for
our company to check the sources for each conversion.
You can do it in the stop.
You can add just dates as in any other report, and you can choose a particular goal.
Then you will see, for example, what is responsible for generating the most space on your website.
Alternatively, if you want to see more data, you can create custom report the option we covered in
one of the previous videos in this chapter as metric, you can choose Ghazwan users visits, etc..
And as a dimension, you should use source medium, this will give you a great overview, the next step
would be to focus in your marketing efforts on the sources that brings the most conversion to your website.
OK, now you know how to analyze the most important statistics of your website in Google Analytics.
In other software, the process is very similar.
You first implement general tracking code on your website, implement even tracking if needed, and
then you have access to all of these valuable reports.
Available metrics are very much the same, like users, page views and so on.
In the next video, we will cover user behavior tracking.
We project will see you there.