Hello and welcome back to another class of our course, but the complete introduction to marketing with
Instagram.
So in the past few classes, we talk about many topics.
So we talked about creating your Instagram account.
We talked about different ways that you guys can promote your Instagram account.
We talked about how basically you can tweet posts, how should be your posts when you create and some
other things that are pretty important and useful for your Instagram marketing.
And what I want to do today is really talking about transforming your followers into consumers.
And I want to also check out some accounts by the end of this course.
So basically, we're going to talk about some sport accounts and simply check them out and review them
as well.
So let's start.
All right.
So basically, when you guys want to transform your followers into buyers or your followers into consumers,
you need to have an account that is pretty much on point.
So it all starts with debate.
So first thing you want to start with basically the value of your account and what we're talking about,
the value, basically, you guys should know why the buyer is you.
So basically the buyers really useful.
First of all, describe your business.
So you need to have a value that describes your business.
Also, you can use it, for example, to fix it.
You can use it, for example, to like, for example, write down a point or whatever you want to do.
So what I'm saying, what I'm talking about writing down a point, a good example would be, for example,
will be Adidas or Nike.
When you go on their page, they have some slogans right there so we can check them out right away.
So pretty simple logo here in Hugo.
So, for example, when we're looking at Adidas, what exactly we can find.
So it's raining.
It's raining right there.
It's raining.
True sport.
We have the power to change light.
So it's something that is appealing.
So by reading this, you are basically interested by the product and you want to check it out.
So as you can see, this is a good example.
And here you have the link to the store.
So once again, this is something that is pretty cool.
All right, so next, leaving a link to your website, that story, so this is exactly what we just
saw, leaving a link to your store or leaving a link to a certain product that is, let's say, your
featured product or your product.
The week could be a good week for the people that are checking out your profile to click on the link
and check out a little bit more, find out your products and all this stuff.
I'm also leaving links for people to write call as well as other things.
So basically, we saw it on the mobile version.
Let's say someone wants to call your business.
Someone wants to write an email to your business.
You can live with some links on your Instagram profile where people will be able to contact you directly.
So you should use those buttons to allow your followers to contact you if they have any questions.
And usually people who have questions are pretty interesting by your product.
And there is way more chances that they purchase a product than people that were just, for example,
looking at your page.
All right.
So you think you want to personalize your profile.
So what I'm talking about personalizing your profile.
You want to have personalized posts.
And what I'm talking about personalized posts is really your own style.
So we talked about it in the past few classes or in the past classes.
So it's really having personalized posts mean having a post that is really your style.
So if we check out, for example, once again at the desk right now.
Because it's a brand that I like a lot and basically I really love their Instagram when we check their
brand.
As you can see what we can find, we can find a lot of in this case.
Well, you can find a lot of different interesting things.
As you can see pictures.
They have a lot of slogans and the interesting things.
For example, this is a movement for our schools.
There is, for example, no racism, black lives matters.
And the way that the picture is presented is always what is really, really my opinion.
Interesting.
So this is one of the few the speeches we can check out some other pages that they have.
So we go at this original story.
Well, we have another page show works pretty much the same way.
So feel busy since there is here we have the store here we have the way it's presented.
So they shoes, they show they have a certain style.
So basically the way they present their product has a certain style.
And it's well, pretty interesting the way it's presented like it a lot because it's really, really
personalized and it's really it's a certain way for the brand to present their product.
So this is exactly what you guys should do.
So, for example, if we're looking for a traveling beach, it's going to be presented in a certain
way.
If we look for more vintage product, it's going to be present in a certain way.
So basically, it's the same thing for you guys.
So let's say we take out this product right here.
So the way the description is written, it's basically it's not the same as Nike is writing down their
description.
So, yes, they have some they have the same template, basically, but it's not the same way it's described.
It's not the same way the product is presented.
So here, for example, they have this type of product.
They have this type of people who are presenting the product.
And when you check out Nike, it's a little bit more different the way it's presented, the style that
it's presented.
So this is why well, this is what will differentiate you from your competition, basically the way
you present your product and the way that your account is presented to really personalizing your profile
for your ideal consumer, finally creating post ads for your specific audience.
So basically, it's really important for you guys to understand who exactly is your specific audience
and your ads should be around this specific audience is what I said in the past.
Point applies here as well.
So we want to present your post for a specific audience and we're writing a description of your post.
You want to adapt it to your specific audience.
What does this mean?
So you let's say, for example, your audience is from 19 to 25, once again, just an example.
So the way you will present to them will not be the same way that you will present for people who are
aged between 40 and 45.
So basically, you will use different pictures.
You will use different models.
So basically your models will be younger for the younger generation because you want them to feel that
they look like those younger models because your audience is younger.
So it's pretty normal that you will use a younger audience and see, for example, you sell, I don't
know, kids toys.
You will not show a 30 year old person playing with dolls.
You will show a kid playing with those toys.
So it goes the same way, for example, for clothing or any other thing that you guys want to promote.
So really important using posts that are targeted to your audience.
So let's say your audience is from, I don't know, a from Middle East, for example.
You want to have a Middle Eastern model or if you have a traveling, for example, will be traveling
agency or you have a traveling.
That's an account in the town that is focused on traveling.
You can show, for example, Middle Eastern traveling places.
Once again, this is just an example.
If if your consumers are from, I don't know, more Latin American.
So basically you will show them products that are more appealing for this type of audience and really
adapt your pictures to this type of audience with this audience feels that they're there will be more
interested by that product.
So have basically three things that they said.
First thing, work on your bio.
So you want to have a bio that describes pretty well your account.
And basically you can take examples of things such as Adidas does.
In my opinion, there are a pretty good example.
So they just have a phrase that they use to describe their business.
What a suggestion is, maybe adding a little bit more.
So you want to censor a new account, you want to add a little bit more in their description so people
get to know you a little bit more better.
Always use a link for your posts.
You want to be sure to adapt them to your target audience once again and the way you will and really
keep them personalized.
So if you want to have a more retro business or a more retro Instagram account, have it more retro.
So basically don't try to copy no one or do the same thing as someone else.
You really want to be personalized.
And finally, all your posts for ads should be targeted to a certain audience.
So first of all, you should know who is your target audience.
And once you know them, you should understand what type of things they're like, what what is their
type of ads?
And then you will be able to target them the right way.
And this is exactly the way that you guys will be able to turn your consumer will not to consumers,
but your followers into consumers.
And you will see you will have a pretty much better return on investments if you invest on ads and a
pretty higher conversion rate from that specific population that you guys are targeting if you really
create ads that are specific for them.
So that's a first class guys, you know, next class.