Hello and welcome back to another class of, of course, about the complete introduction to marketing
with Instagram.
So in the past few classes, we talked about different strategies that you guys can use while you're
growing up your account from zero to one thousand and from 1000 to 5000 people.
And now you should be at at least 5000 people on your instrument page.
So basically, to get from zero to 5000, as I explained, it might take you, well, at least a good
90 days.
So usually from 30 to 90 days in the first 30 days, you guys should get your first 1000 people in in
90 days.
It's something that is achievable if you work on it on a daily basis to get your first 5000 followers
on Instagram.
So right now, what we're going to talk about is how you can grow your account when you have more than
5000 people on your page.
So, first of all, right, now, with the strategies that we talked about in the past few classes,
what's going to happen is that your account should be not only with a lot of followers, but you also
should have a lot of people that are interested in your account.
So those followers, well, for the majority of them, should be interested.
So you'll see there is a lot of people who will watch your stories, people who like your posts.
And basically, the thing is you should remain active, but not only you should remain active, but
you have to get even more active right now that you guys get more than 5000 people if you want to keep
this account growing and growing and growing.
So we're going to talk about a few things that you will need to change at this level to basically be
able to grow a little bit more and, well, not exponentially, but a little bit faster.
And that grew a little bit more.
So let's start.
All right.
So first step, we're going to talk about post efficiency.
So basically we talked about in the past class as well.
So right now, you're posting something like at least to post Prithee.
What I'll ask you guys to do is increase your amount of posts even more.
So when you're at five, six thousand people on Instagram, it's time for you to get this to to increase
this number of posts because you're trying to reach that 10000.
So the moment you reach 10000, basically it's a little bit easier to grow, but you want to reach that
10000.
So what I'll say to people is usually at five 5000, increase your number of posts per day, try to
post three posts per day.
Not only you want to increase the number of post-traumatic even more seriously.
So we want to create a schedule.
You want to have all your posts already ready.
So bank somewhere.
So you have your pictures already ready at the videos, already ready.
So everything that you guys want to post should already be ready for your business.
As I said, it should take you something like one to two days to make for the whole month.
But what I'll suggest you to do is since you're at the 5000 level, 5000 followers level, what you
need to do is basically really take the time to plan your month or at least each two weeks.
Right now, it's not per week.
It's really every two weeks.
You really want to be planning for each two weeks.
And there is some changes that have to be made.
Well, you can make in term of time invested in Instagram, usually from zero to 5000.
It should be something like one hour a day and one day per week or two weeks where you take the whole
day, where you will work on the future posts and all the things that you will post on your Instagram
account.
I'm also another thing is that you should post more videos as well as RELS Harrell's on Instagram are
like thick thoughts.
If you guys know what Tic-Tac is, it's another social media and that is pretty popular.
I'm pretty sure everybody knows what the talk is.
So basically increasing the number of videos as well as Real's because once again, it's part of your
post so you can post pictures and videos.
Post reels are simply longer videos.
So if you guys want to post longer videos on your Instagram, you can do so with.
So basically it's videos that will be more than one minute.
They will become H.T..
Next thing, upgrade the quality of the posts, I'm what I'm trying to say by upgrade the quality of
your post, if your posts are already professional, well, keep it that way.
That's pretty much a good thing.
But what I want and what I'm trying to say is really try to get on the next level.
So when you work from one to 5000, you had a certain level of posts you want to get to the next level.
So maybe like modifying the pictures a little bit more, adding something to the pictures and just seeing
the subject that you want may be like changing a little bit.
The subject we're really trying to add a little bit more like just a little bit more and basically will
keep that level until well, for all the time that you're on Instagram.
But my goal here is really to help you push the next level on your posts and next thing being more active
in your stories.
So right now, you should be at something, like I said, plus one.
So try to do another plus one in this.
So let's say you started out with three stories a day.
You should be at something like five, six stories at the right now.
So more the more you get popular, the more you have to be active in order to keep your popularity and
in order to keep your account that really interested.
And if you want to be you want people to interact with you right now, you need to keep your account
basically up to date, adding stuff, posting new posts, adding stories and plenty of different things.
Less thing, keep your schedule up to date with new changes.
So basically it's important to keep your schedule really updated.
Your goal here is really being able to offer new posts.
And when I see updated is really feel.
So basically, you need to pull you need to create a schedule for each two weeks, as I said at the
beginning.
But your schedule has to be really completed.
What I'm trying to say that is pretty simple, you really want to have, let's say, for example, one
day you will say, OK, I'm posting at three a.m., six a.m., 12:00, 12:00 p.m. once again is just
an example where, for example, I don't know, you were listening at 12:00 p.m., 3:00 p.m., 6:00
p.m. So once again, that's another example.
So it's three hours.
You will post something from 12:00 p.m. to 6:00 p.m. And don't worry, you don't have to always be on
your phone.
There are some programs that exist that can help you to this.
Talk about them a little bit later in this course.
All right.
Step number two, different types of different types of promotions.
So right now that you are at least 5000 people, what I can suggest you guys to do is really checking
out some other types of promotion that, in the opinion, are pretty important.
So first thing, this one's not my favorite because once again, you need to pay for ads and the other
stuff.
But its ads on Instagram, so it didn't work, if you do it the right way.
If you select the right people, it can work.
Does it bring good results?
It could bring interesting results.
Honestly, I had a pretty good return on investments on some of the businesses that I worked with,
with others.
It didn't work that well.
So it really depends if you're in the type of business and if you're able to select the right people
to who you want to promote your ads or your post, because once again, what's sure what you're going
to promote is one of your posts.
And when you're promoting one of your posts, what will happen?
People will click on the Post, will check out the profile, and if they're interested, they will get
on the profile and the majority of them will happen.
People don't even check the profile.
They just like the picture.
So basically, this is why it's not one of my favorite ways to promote my Instagram account.
Well, not my but for consumers or any business Instagram account that I am a partnership with other
accounts.
This one is pretty interesting.
So basically how this works, you can partner up with other small influencers.
So let's say you were at five, six thousand people and you know someone who's like also at five, six
thousand people.
So basically you guys do cross promotion so you can promote his account, he can promote your account.
And usually it's those are accounts in pretty much the same field.
So let's say, for example, you're selling shoes, he's selling hats.
Well, you can promote his product and that person can promote your product.
So basically, you promote his hats.
You say, oh, well, good hats, check out his account and he will promote your account.
This that promotion works pretty well, especially for new businesses that are Instagram who starts
growing.
So it could be a good way to attract new consumers as well as new followers or new followers and potential
consumers as well.
So in my opinion, it's pretty good.
My next thing is contest creation.
This one works pretty well also.
So basically what you can do, what I suggest you guys to do is really offering, for example, well,
let's say you have a business, you want to offer cards.
So basically not discounts, but really gift cards, for example, of your business, or let's say you
have a product on your business that doesn't cost you that much to produce and you don't really mind
to offer it as a price for your contest.
So it's going to cost you a little bit.
Once again, the return on investment is amazing because what's going to happen is once people start
sharing your product or your your account, what will happen is that people will start to get in, get
in, get in, get in, and everybody will start sharing your account.
So it's an amazing way to really promote your business starting out contests.
The only thing you need is really that little push when people start reposting your your product or
posting their story, your post.
And the moment that this starts, you'll see there is a lot of people who will join your lessoning other
platform promotions.
So usually if you guys are starting out the business account on Instagram, maybe it's because you guys
are active on other platforms such as Facebook or you have your own website.
So in this case, what you can do is pretty simple.
You can send basically it's going to come in, you can put your Instagram account in your website or
your Facebook account, for example, or any other social media you can.
If you have an email list, you can email to your best consumers to check out your Instagram account.
Usually this helps a lot and you can gain a really good amount of people on your Instagram in a pretty
short amount of time.
So once again, this is a pretty good way.
Well, those are some types of promotion that I suggested you use when you're at 5000 people.
So we've got 5000 people.
It's a good way to start to try to get until the 10000.
And basically those type of promotions will work pretty well.
That's 5000, but really from 5000 until you stay on Instagram.
Finally, last thing is creating engagement.
So right now that you have something like five, six, seven thousand people, what you want to do is
really have a good ratio of followers following.
So you always want to have more followers than following.
So this is really important at first.
Not that important because once again, you're creating your account.
So it doesn't really mind that.
Well, it's not really important at first when you're creating your account, you want to have visibility,
but now that you have a good amount of people, what you want to do is really make this bring back this
level to, let's say, one one percent.
So basically one follower for every 100 people that you're following.
So let's say you're having an account of, I don't know, five thousand people.
You want to be following 50 people, something like this.
I mean, once again, this is just a business account, so you should not fold that much people you
can follow people that are in the same businesses that are in the same same business type as you are,
but nothing besides of that.
So you don't have to follow millions of people.
So what I suggest you should do at this level is pretty simple.
So you want to start unfollowing everybody that you just followed.
So you'll see it's going to take a lot of time because Instagram will block well, you have daily limits
of people that you can unfollow on a daily basis.
So you'll see it should probably take you 20, 25 days to unfollow everybody.
But what you can get to do is really double the number of clicks.
Well, on clicks likes that.
You're doing pretty.
So it's like thought.
So basically double the number of likes if you liked, I don't know, 100 accounts.
Try to like 200 accounts per day.
So what this will do, you will have a high level.
You will have a lot of people who are that you are not following and a lot of people are following you.
So what does this mean?
This means that an important account well, someone that you like, he will check the like.
You will see that someone that is important, that has not already have, like, my picture.
So basically what what it gives, it's a higher chance that this people will basically like you back.
So as I said in the past classes, I already built an account where I grew at it from zero to, if I'm
not mistaken, something like five or six thousands in nine months, only with like be the only by liking
other people.
Picture pictures, it's possible to grow an account.
So when you have a lot of he a huge Instagram account with not a lot of people that you are following.
So your ratio of followers following is pretty good.
What's going to happen is that people will tend to follow you more if you like their picture, for example.
So this is why I really suggest you to like more pictures, but decreasing the number of followers that
well, not followers, but people that you are following a message.
They said the conversion rate, well, it should increase for the likes, but it will decrease a little
bit overall because they are not following people anymore.
But once again, your goal here is not getting people from lya, from follow, by following them is
by using other strategies.
So now you want to change the strategy that you are using to increase your number of followers.
So right now, before it was just by following people and staying active.
Now it will be simply by staying active, liking other people pictures as well, and also being, well,
promoting and using different ways to promote your Instagram account, such as ads, cross promotion.
It could be also contests and different things, finally increasing activity in comments.
So until now, you guys should be pretty active in comments.
Where I suggest you to do is really being active in comments, especially in comments of small businesses
like you.
So we can get there.
Right, right.
I don't know.
Let's say, for example, write down the amazing product, check out my products or things like this.
And once again, there are plenty of applications.
They can do this for you.
So basically, those are robots that work directly on Instagram.
So we've got to talk about all this a little bit later.
But until now, you have all the strategies that you need to use to go from zero to at least five thousand.
And now for more than 5000, you know how to increase the number of followers that you have.
So you'll see it's not that complicated.
It should take you.
Well, it's not going to happen overnight.
It will happen if you work on a daily basis.
And if you follow all the steps usually take you can take up to three months to reach the 5000 people
for three, four months is something that is pretty normal for you guys to achieve 5000 people, if
you're active on a daily basis and if you follow all the steps that we talked about in the past few
classes.
So it's a just guys, guys and all in our next class.