And welcome back to another class, of course, with the complete introduction to marketing with Instagram.
So in this class, we are going to talk about growing your Instagram account from zero to 1000 folks.
So in the past few classes, we talk basically about what is Instagram, how it works.
We talked about the Web version of Instagram, the mobile version of Instagram, and basically what
exactly is this application and everything that is around this app.
But from today, what I want to do is really start talking how to grow your Instagram account.
So indeed, basically, if you guys want to have consumers, you don't have the choice to have a pretty
good or strong Instagram account.
So basically having, well, a good following base and not only good following base, but also a following
base that contains people who are actually interested by your product.
So this is what I suggest you have in following base that is basically active and interested by your
product.
This, in my opinion, could be pretty cool and I can be pretty good as well.
All right.
So basically how how exactly divided this I divided in the few parts.
So what we're going to learn we're going to learn how to grow an account from zero to 1000.
That should take us around 20 to 30 days.
For some people, it's going to take less.
For some people will rarely with do strategy is going to take more than 30 days.
Usually it can be done in 30 days if all those steps are followed step by step.
So I'm in the majority of times it takes a little bit less than 30 days.
Then the second part will be growing your Instagram account from around 1000 to 5000.
Once again, this should take another 30 to 45 days, I'd say.
And finally, we would have 5000 to 10000.
So basically, those are based on my numbers.
I did it for a lot of Instagram accounts.
But basically what we're going to do, I'm going to teach you those strategies and they will be able
to implement them.
Well, this is my personal strategy.
So you will be able to implement it in your Instagram.
Well, Instagram marketing strategy.
So let's start.
All right.
So basically, the first part is pretty simple.
You want to complete the creation of your account.
So pretty important when you have created your account.
The first step is having a profile picture.
So what I'm talking about profile picture, you can just post a random profile picture.
That doesn't mean nothing.
It's really important to have a logo for your business account.
So what I mean by logo for your business account, you need to have a logo for your brand.
And basically you can use this logo as a profile picture if you want to have your account as a personal
account.
Once again, if you want to have followers, it's really, really, really important to have quality
pictures.
And I'm saying quality pictures.
I don't see a Wrentham picture that you can find on the Internet or a random picture that you take somewhere.
And you know, that's not the quality picture.
You want something quality, you want good lightning, you want good will, basically a good place where
you take your picture if it's not if it's not a logo.
So you really want a good quality for your picture.
So really and the way the logo is because.
Well, the logo or the profile picture, I'm talking about a good picture there.
It's because it represents your profile.
So basically, if it's ugly or if it's not as good as it should be, what's going to happen is that
people were some will simply not be interested to follow you in the first place.
I'm second thing.
So once you have your profile picture, set it up.
So your logo, your profile picture, set it up.
You want to have a good buy that will describe your business.
So in this case, I'm talking about the business because I think that you guys want to sell your product
and Instagram.
So we're going to talk about business.
But if it's for personal use, you can do the same thing for your personal use.
So you want to have a good buyer that will describe your business.
So you want to explain in a few characters what exactly your business is about.
So let's say you guys are selling shuriken can say high quality shoes and I don't know, just describe
the shoes that you guys are selling at in your website.
It's also really, really important.
You want people to click on your website when they're going on Instagram.
So this way they will be redirected directly to your website if your product is sold on your website.
Yeah.
So it's really important to have a good buyer if well, basically all the details about your business,
you want them to be there in a small amount of characters.
So you don't want to try.
You don't want to start writing a lot of stuff because once again, Instagram will limit you limited
to the amount of characters that you guys can use while writing down your website.
So you want something really small, clear and straight to the point.
Also website pretty important if you guys have a website or anything else.
Pretty important.
All right.
So.
You guys have your profile picture and your bio next step will be starting out with the posts, so once
you have just launched your account, you need to upload, I suggest, from three to five posts.
And also a few stories basically could be to work from two to four stories and the way stories.
It's basically just to add them to your story history that you have on Instagram.
You want to add them there.
So you have a profile that looks well, it's new, but it looks like, well, you're someone professional
and you want to start out in the industry.
So really important for the posts you want to post, really quality pictures.
It's the first pictures of your Instagram account.
You want the new people that it will get on your Instagram account to be interested and to want to support
your business if you just post random pictures of random stuff.
Trust me, it's not going to work.
So you if you would say, for example, have a business about, I don't know, once again, choose,
you want to have the best news that you can have on your store posted there.
And also you want to wear them on someone, for example, you want to have good quality pictures and
all this.
So basically all this should count when you post your first posts, because I remember one thing, you
still have zero followers.
And since you have zero followers, people are not really interested to follow your account.
They don't want to be the first person to follow your account.
And this is why it's really important to basically have a few stories that you guys well, few stories
and also few posts that will interest those people to basically follow you back.
So this should take you around maybe one day to maybe not even one day, but you really need the quality
pictures.
So you need I suggest to have a lot of quality posts or quality pictures that you guys have taken prior
to start out your Instagram account.
This way, you will be able to post your pictures week after week after week where each and every day.
All right, second step will be constant consistency.
So right now that you guys have created everything, the second step will be consistency.
So right now you want to be as as active as possible.
So what I'm saying, as active as possible, what I suggest is really well, going on comments, writing
down comments in the comments sections, commenting on other people's pictures, posting stories.
So I suggest from two to three stories per day, once again related to your business.
If you have a business around computers, you'll want to post a story about yourself.
I don't know, going on a trip, it doesn't make sense.
And, well, I don't know if you can make a sense out of it, but usually doesn't make sense.
So what I suggest you guys really posting stories related to your business.
So let's say you receive new computers.
You can post a story of this new computer saying, hey, a new arrival of computers, so available,
for example, once again.
But if you start posting stories of yourself going on trips, I don't think it will work out.
So really, stories that are related to your business as much as possible really important.
And also one quality post today.
So that's my personal rule.
So you want to post each and every day.
Once again, you just started out in the Instagram industry.
You have a brand new account, the best way to keep your followers.
So basically new followers that will come to your profile is be consistent.
When they click on your first picture, they'll be like, OK, he posted six hours ago.
Let me check his other picture.
OK, he posted one day ago.
He posted two days ago.
OK, he's pretty active.
Let me follow it.
They will check out your stories and be like, OK, he's active.
So they will be there will be a lot of chances that the people who check out your account will turn
into followers and will stay and actually will be interested by your profile for the story.
Pretty much the same thing when I post quality stories and basically we the stories in your story history.
So you have a storied history in your Instagram account.
It's pretty important for you guys to use your stories in the story history.
So personally, this is what I suggest you guys to do.
So step to really consistent consistency.
And once again, you want to do this for the first twenty days at least.
So you created your account and you start posting.
So each and every day you post one quality post, you post two to three stories a day so you could be
more room for more than twenty days.
Twenty days, just a reference.
Or you can use it as a reference.
It could be for maybe thirty days.
It depends on you.
So until you have reached your one thousand, but usually in twenty days you should be pretty much done.
All right.
So basically step to consistency.
Pretty important.
Next thing is forcing your engagement.
So right now that you have an account that is set it up and that you start to well, you you start to
get consistent.
So basically after, let's say, two or three days of being content.
That after setting up your account, what you want to do is really forcing and gauging what exactly
means forcing engagement, you want people to get on your account and check out your account.
But not not everyone.
You're not interested in every people because once again, having an account of one million followers
but who are not interested in your account is for you.
Once again, it's less it's less worthy than having 10000 people on your account that are actually really,
really, really interested and engaged into your Instagram account.
And that buys your product.
So this is your goal really checking out for those people.
So the first step of forcing engagement, you want to know the people that you want to engage with.
So how exactly you can do this?
So pretty simple.
You will find out who is your direct competitor or big player in your industry.
So let's say, for example, you're selling sports sport things here.
For example, check out for NYK or Adidas or Puma or any other big ring or hung Under Armour, for example,
Under Armour.
So basically you decide the brand that you want to check out and basically they will have a huge following
base that are interested by sports gear.
And what you will do.
Pretty simple.
You will start following each person and liking one of their posts.
So what's going to happen?
So how exactly this can force engagement.
So pretty simple.
Each time that someone follows you on Instagram, you receive a notification.
Each time that someone likes your picture on Instagram, you receive a notification.
And basically this is proven in different searches that people have made on different accounts in different
ways.
Basically, when you follow someone, you have 20 percent chances of them following back.
If you follow someone and you like someone's picture, if I'm not mistaken, the chances go up are 15
percent.
So which is pretty good.
And honestly, for my well, for me myself, I build it up accounts until almost 5000 users, only by
liking pictures.
So basically simple posts.
So once again, quality posts and simply by liking other people pictures each and every day, I was
able to build up an account from zero to five thousand.
So I did absolutely nothing else.
Once again, this is for this was for a client and it was on a nine month period, once a year, and
it was a little bit long.
But once again, simply by liking.
So if you follow and you like at the same time, usually it goes way faster.
So your conversion rate should be somewhere between once again, right there.
Twenty five to forty percent.
But there is a small problem with this.
When you follow too much, what's going to happen is that Instagram Instagram will block you from following.
So this is a issue with Instagram.
You can follow too much.
So usually a lot of what I do.
So when I start new accounts, I start following, following, following, following until I reach my
daily limit.
And it's important to refresh the page because if you don't refresh the page, you will follow full
of awful flaunting that you are following people.
But what's going to happen is that you will not follow people.
So the following the number of people that you have followed will usually be limited to two hundred
and fifty people per day, if I'm not mistaken.
So it's really important to refresh your page each and every time, so.
Well, let me just repeat so first that you find out through direct competition or big player in your
industry, you go in there following this and you start following.
Usually you'll be able to follow, as I said, 250, 250 people per day.
Your conversion rate will be between 25 to 40 percent.
At first, it's going to be a little bit less.
And the more followers you have, the more the conversion rate will be bigger.
So I first pretty normal that no one will.
Well, not no one, but not a lot of people will follow you back.
It's pretty normal.
Once again, you have zero followers you don't have.
Your account is brand new, so people will not necessarily be that interested.
But once you have reached a certain amount of followers, people will be interested in following you.
So this is why it's pretty important to stay really, really, really consistent in what exactly you
are doing.
So you start following people and I suggest to this each and every day.
So basically like an hour each and every day when you will follow people until you reach your daily
limit.
Instagram will never block your account completely or simply by.
What's going to happen is that you will maybe get the Ghostman for one day or things like that.
Basically, it's not that much of a big deal.
So you want to follow people until you reach seven thousand five hundred followers or, well, seven
thousand five hundred followers.
So this is the maximum amount of people that you can follow, not followers, but followers.
It's pretty important and you will not reach seven thousand five hundred followers with simply following
7500 followers.
So usually would by following this number of people and having gone for a conversion rate of twenty
five to 40 percent.
What's going to happen is that you will build up easily if following base of at least 2000 people.
So in my opinion, this this is pretty good.
And for the first thousand, you will need way less than seven thousand five hundred.
Once again, if you have quality posts each and every day and you're consistent in what you're doing,
it's going to go way faster.
So first, the first step.
You simply want to feel you don't want to to unfold.
Just follow, follow for for for so you want to follow and like one picture of each account that you
guys have followed, very important as well.
You want to follow only people that are actually real people.
So you you don't want to follow fake account or other business accounts.
You want to follow simply personal accounts, which is pretty important.
So don't forget.
So this is the first two steps that you guys need to take in consideration, whether to build up from
zero to 1000 followers.
Once again, how much time is going to take usually takes from zero to 25, 30 days to have one thousand
people with this.
Well, those three steps.
But once again, you need to be consistent.
You can't give up or just stop doing it for, let's say, two weeks and coming back and be like, oh,
no, it didn't work.
No, you need to be really, really, really consistent.
And you'll see the results will come pretty fast by using this technique.
So from zero to 1000 is the first step.
So that's the first go guys into our next class.