Back to another class, of course, about the complete introduction to Instagram.
So basically in this class, we are going to talk about the mobile version of Instagram, how it works,
and basically try it out and work with this amazing application.
So pretty simple.
First of all, what exactly is Instagram on mobile?
So basically Instagram mobile is the mobile version of Instagram.
What we did in the past, UCLASS, we talked about the desktop version that we talked about Instagram
in general.
But basically, I hope you guys downloaded this version on basically mobile because it's mostly a mobile
application.
So as I said, in the past, few classes have created your account.
You should be well, basically, you should be comfortable with using Instagram.
You should know how everything works.
Now, what we're going to do is simply try it out and really working on Instagram for mobile and talking
about different functionalities that Instagram for business on mobile gives you.
So pretty simple.
First of all, it will it's way easier to use.
It has more business functionalities.
It offers different possibilities to create shippable pictures and many other things.
So what I want to talk about today is really basically well, it's first of all, all the functionalities
in general, but also talking about things that are specific for the business account on Instagram.
So this is exactly what we're going to do today.
So pretty simple.
We'll just get access to our Instagram page.
So here we go.
So basically here we have our Instagram account, which is Marku Juvonen, basically this is the account
that we worked with in the past few classes.
As you can see, all the pictures are there.
If we go on the main page, we are going to see the same stories right here and everything works pretty
fine.
So basically, you guys should know how everything works until now.
So as you can see here, we can have different buttons that appear right there.
So you can see there is there are plenty of buttons here.
So basically, we can have our shop right there.
We can edit our profile.
We can make promotions.
We can have our insights.
And we can even send addresses to this certain email address that we can add.
Basically, here we have our stories.
Here is pretty much the same thing as a desktop version.
The only difference is that, for example, I can have different products that I offer for sale.
So here are some products.
For example, Yihui here I have a T-shirt and many other things and finally some.
Well here on.
The last thing is basically everybody who tagged my account in the picture will appear right there.
All right.
So as I said, what I want to talk about today is basically what offers me well what exactly will offer
me the mobile version of the business of a business account on Instagram.
So it will offer me different insights and to offer me different really interesting things.
So first of all, I'm able to have a shop.
So what I need to do is basically link here my well, this store that is just a demo store works on
shelf.
So this group has been created on Shutterfly.
And what I did is I simply linked my story with Instagram.
But I can do this with any website that you guys want.
Basically, what you need to do is simply to verify your website with Instagram.
And from that moment you can post pictures and simply add products that you guys want to sell.
So this way, let's say, for example, someone clicks on this picture and likes the T-shirts or what
they can do.
They can simply click on the T-shirt and what they will see, they will see the price of the T-shirt.
They click on it and they will be redirected to the website in question.
Same thing for basically those things right here, so this one, this one, this one.
So as you can see, I can't promote those things because there is a product involved.
But what happens, it's once there is a product involved, so you're selling a product on your picture,
you can promote it.
But if, for example, I take this picture right here, there is no products on it.
So I can be more promoted right now so I can simply click on promoted and will be promoted.
Um, another thing that we have right there will be basically promotions which I can promote my store.
So it's pretty much the same thing as the button that you saw down there.
So basically I will have right here my best promotions and different that really interesting things.
So I can really promote my T-shirt right now, besides of that, here I have my website, so as we saw
and lasting the insights.
So basically, as you can see here, so since it's a demo account, there is not that much things on
it.
But let's check out what offers us well, basically what offers us what type of statistics it offers
us.
So first of all, for the posts, I'm able to see the reach of each and every post.
Right now there is no posts, but it's pretty much each time that you post something, you will be able
to see the reach of each of your posts.
Same thing for the stories.
So basically, each time they reach an account, you'll be able to have access to it.
Here you will have a follower's breakdown.
So basically what that means means how much followers followed you, how much unfold you.
So as I said, this is just a demo account.
So basically there is three people that well, overall, four people unfollowed me.
One person fold the account.
So it's a well, the end result is minus three.
I'm here.
I'm able to see from where you are coming the people that are on my account.
So basically, they're coming from Santiago, Sao Paulo and different countries.
Well, different cities.
And I'm able to see it's from where exactly I can even put it in countries right now.
So, you know, it's in cities.
So basically, I, I know that 17 percent of everybody on my account are from the United States, eight
percent from Brazil, India, etc. So basically there are plenty of other countries the age well, age
range.
I'm able to see that the majority of people that are visiting my profile are between 25 and 34.
So once again, this is pretty interesting.
I know that the majority are men and there is 37 percent of women.
So basically I can well, I'm able to see that the majority of my consumers or people who are visiting
my account are mostly men.
And I'm also able to see when those people are active, promiscuous people are mostly active.
Well, I'm able to see that there is a lot of activity and the majority of the activity happens at well,
basically right here.
So 12:00 p.m..
Which is pretty interesting, so sure, it's on Wednesday, I'm able to see other days able to put it
in this.
So here Wednesday, I'm able to see in this way the most active days of the week.
So basically, based on this data, I know that sun is the less activity of the week and that Tuesday
was the most active day of the week.
So basically, based on this data and once again, this is just in the last seven days, I can check
it out on the last 30 days and once again since that day.
Moretown there is not that much things going on on it.
So this is pretty interesting.
So basically, those are the insights you guys can have, um, basically some other things that it offers
you.
So here, for example, to have my insights, I'm able to promote posts and different stories.
So basically, I'd say, for example, I create a story and I want to share it so I can do it.
So here is an example.
So this is a picture that I used as opposed to basically I'm able to share those pictures or promote
them and basically promote my brand with those pictures that I already uploaded.
I can manage products on store, so basically right now to be able to do this, we need to have a store
on your product, on your Instagram account.
If you have a story that is linked to your Instagram account or you create a store for your Instagram
account, you'll be able to do so.
I can do plenty of other things, such as offer food orders or sell gift cards, and it's all automatic.
So basically what's square, for example, or any other partner, which is, in my opinion, pretty
cool, because once again, there is no there is not a lot of people that know all those features with
Instagram, which is pretty interesting.
So as you can see, those are the different tools that Instagram for business offers you.
So as I said, one really well, in my opinion, one of the really interesting thing that it offers
is the opportunity to shop directly on pictures.
So basically someone gets well, sees the picture, clicks on it, and it will be able to simply click
on the picture and check it out so you can see works with this picture as well.
The only problem is that I can't necessarily promote this picture once I have added a product to it.
So it's still pretty cool in my opinion.
And once again, there is a lot of things that you guys can do besides of that with Instagram for business.
But as I said, the most important thing is really having access to different features.
Some well, the majority of those features, as I said, are the shop and basically being able to shop
directly on pictures and different insights that Instagram offers.
So right now, you saw what those insights look like and you will be able to use them for well, for
your account and be able to promote your account with those comments or simply use those insights and
the shovel pictures to be able to in well, to be able to not only promoted, but basically make it
more efficient and sell directly your products on that Instagram account, which in my opinion, could
work pretty well if you know your consumer and that in this case you'll be able to drive pretty interesting
sales.
So that's it for us.
Thanks, guys.
All in our next class.