Hello and welcome back to another class of our course about the complete introduction to Instagram.
Well, Instagram.
So in this class, we are going to talk about understanding your competition.
So basically how you can understand your competitors who can be your competitors.
And basically, we're going to do a little computer analysis for a clothing business as well.
In my opinion, this is really important because right now you have the basics of how use Instagram
and you understand that you can work with multiple Instagram accounts.
Now you need to know who exactly is your consumer.
So basically a really important thing when you are doing marketing.
So when you're marketing, your products could be on social media or it could be, for example, just
on the Internet.
It could be.
Well, not necessarily.
Digital marketing is knowing who is your consumer.
So basically, what type of persons are your consumer?
And this is exactly what we're going to do.
But we'll try to apply this specifically to Instagram.
So basically, we're going to check out a few businesses that are actually Instagram that are pretty
successful untrimmed.
And we're going to look at the type of pictures that they use basically to promote themselves.
So basically, what exactly means understanding your competition or your competitors in the field?
So basically with them talking about your competitors, I'm talking about the competitors of your business.
But here I'm talking also about your competitors on Instagram.
So basically you have a cake business.
Well, your competition will be other cake businesses.
This those will be your direct competition.
You can have also indirect competition, which will be, for example, people who are selling candies,
people who are selling other type of desserts.
Those can be also your competition because once again, they're selling products that can well, they
can replace cakes, for example.
And so the goal today will be really to find out your direct competition and check out their Instagram.
So this is really the first step finding who are the businesses that you can be in competition with
to see how exactly they perform, what exactly they do to perform so well, understand their strategy,
how much time they post, let's say, for a day, for example, or how much time they post for a week.
And the businesses that I have that have succeeded in basically the step of marketing and digital marketing,
basically you can copy their strategy or just adapt yourself to their strategy and simply reuse it for
yourself.
And you'll see this is something that can bring good results on the long run.
So second step, it's understanding how they promote their products and services, because this is exactly
what I was talking about right now.
So let's say you are a clothing business, so you're selling clothes and you're selling sports clothing
and you want to check out, I don't know, for example, PUMA.
So you were checking out Puma and you see that they're well, they're posting they're posting a story
each, I don't know, six hours or 12 hours.
They're posting two stories of the year, which is not that bad.
So basically what you can do is basically look at the type of stories that they post and they're not
necessarily trying to reproduce, but making it creative and creating something yourself, but keeping
basically the plant or keeping the two times.
So basically they posted if the posting two times a day, you can, for example, post three times a
day.
So once again, you don't want to post too much because if you go to the other extreme, you're going
to burn yourself and it's not going to work on the long run.
And on the other side, if you don't promote at all your Instagram account, it's not a good thing for
your business as well.
So you need to find the middle ground between both extremes so you can check out what normally is done
in the industry.
So basically, this can give you well, this can give you a way to promote.
You can also check out what I suggest is always to look at more than one competitor, look at the type
of pictures, look at the way they promote their products, and check out then yourself how you can
create your own style.
So basically, based on your own style, your own type of pictures, something that will be as great
as their content.
I'm not saying here to copy.
I'm saying to simply look at them and use them as a reference, if we can say it this way.
So basically, you can look at the type of pictures, for example, if they do black and white pictures,
they do some special type of pictures, for example, where some special type of Montay of month each
on their pictures.
This can be a good way for you guys to simply look at it.
If you find it interesting, we'll take what's interesting for you and what you don't necessarily like
will necessarily take it.
So in my opinion, this is a good way to understand, well, how they promote their.
Products on Instagram.
Finally, you want to see what level of consumers and posts they have.
So basically when we were talking about the consumer type, you want to see what type of people are
following those businesses, what they're usually in, what how much they earn, what from what country
they are from.
So basically this way you will be able to adapt well to to adapt to this type of people.
So you're not going to sell the same.
We're not going to sell the same product to a 50 year old guy that is living, for example, in France.
And basically the same product will not fit to a 12 year old girl living in Mexico, for example.
So based on who is your who is your basically mean consumer, you need to adapt your product or you
need to offer your product to the right consumer.
So a good way to do this is looking at pictures, looking at what is the middle age of people that are
on the pictures if they're younger.
Usually it's for the younger generation.
If they're older, usually it's the older generation that will buy those type of products.
So this is a good way to spot basically what type of consumers they have.
You can also check out their website to see what is the price range to give you a good idea of what
should be the income of people that are buying these products.
For example, I'm looking at the Gruchy Instagram account of what I will do.
I will look at their style.
So first of all, look at their style.
Then I'll look at the website to see what is the price, what is the price of the products.
And this will understand that the type of products that the offering is more for the younger generation.
What basically people that are aged between 20 and 30 and who are making slightly good income or who
are ready to spend a lot.
So basically, this is my analysis.
This is a really basic basic analysis of this type of business.
And if I want to create this type of product, I will well, I will take some features of how they pull
out of their posts and basically simply create something around it.
So let's check out let's go directly on Instagram and check out a few ways.
Well, few businesses that basically sell clothes.
So basically, what I want to do right now is really be based on, well, including industry.
So let's say we are in the clothing industry.
I we want to check out different businesses.
So we're going to check out the most popular in this case.
We have Adidas, for example, which is a pretty popular business.
So here we have Adidas original.
So we have thirty five point four million people.
So what I'm saying here, what I said at first is pretty simple.
We can get a get on on the well, basically, the first thing that you can see is the logo of the business
right here.
So automatically you can do pretty much the same thing.
You can have your logo right there.
Then you can check out the pictures to how it's promoted.
So basically, as you can see, you have different types of pictures.
So you have really the product itself.
You have a picture where you have what basically people wearing the product.
So it's really up to you.
So right now, you have a little idea of how they promote their basic how they promote their product.
So as you can see, the people who are wearing the product are pretty young.
Well, they're not that old.
So this could be also a good way to understand how it's done.
So as you can see, let's say, for example, you were having a clothing brand and you have a retro
picture.
So let's say you were having a clothing brand.
What you can do is basically choose a certain style.
So let's say you want to go more in the retro style.
So really, you need to make your website around this type of style and really create an Instagram around
it.
Also a really important thing.
As you can see, they have well, the majority of their product is not only one picture is a set of
pictures.
So let's say, for example, I'm clicking right there.
So as you can see, it's not only one picture.
There is a few pictures right here.
And as you can see, the montage is also really beautiful.
So it's something that is pretty simple to make.
So here you have a white background.
They put it on some rocks and they did a Photoshop montage on it, which is not that complicated to
do.
So, as you can see, same thing right here.
So you have the person who is wearing the shoes on the white background and they simply Photoshop the
rest.
So if you guys have some Photoshop knowledge, you can create this type of content as well.
So once again, this year it will be all up to you what type of pictures you guys want on your Instagram.
So as you can see, they have pretty much everything.
They have clothing, pictures, they have videos, they have HDTV, which is pretty important.
So they really have everything.
So here you have Real's.
They have.
So basically, they're pretty well the using Instagram in a really good way.
And as you can see, they're pretty active.
They have 600 posts.
So you have Adidas original.
You have plenty of other ideas.
So if you if you look for Adidas, you can see that there is plenty of those.
You have football, you have for women, you have running.
So let's say, for example, you want to have a sports brand that is slightly for women.
So there you can find, for example, an example.
So the way it's presented, a little bit more different.
So when it's for women, there is a little bit more of people wearing the product.
So this can be a way that you can use basically to create your own Instagram profile.
So since they're doing it, it should probably work.
All right.
So let's check out another another brand so we can check out Nike, for example, which is pretty popular
as well.
So there is a lot of different nights right there will go to the main Annika account.
So I can see for them is pretty much the same thing.
They have pictures.
They have ICTV.
So here you have a picture of Drake, if I'm not mistaken.
So, yeah.
So basically they're working with a huge brand ambassadors.
So I'm not telling you right now to work with a huge brand ambassadors if you're a small business.
But as you can see well, if you look at their pictures, it's a little bit different.
They have quotes.
They have, as I said, brand ambassadors.
It's more on the diversity.
So they're working with diversity.
So here you can see different pictures.
So, for example, right there you have.
Different people from different communities.
Well, it's not a picture, it's a video, actually.
So you can see different people from different communities, from different backgrounds that are wearing
night.
So basically, it's a way to show that night is for everyone.
Same thing right here.
You have more older people to show that is really for everybody.
So this is, in my opinion, a good way to promote their Instagram account.
Basically, they show all communities.
They show, well, different people from different communities wearing the clothing.
So if you guys want to try out this type of strategy, it can work as well.
So basically, at the end of the day, it's really you who is choosing your own strategy and how you
want to create that, your Instagram account.
And what's really important is really staying stick to your strategy.
So basically not starting with, let's say, more retro account than jumping on, I don't know, more.
And an account that I don't know is more a little more flashy, really stings.
Stick to one thing.
So basically here, for example, Mike is really focusing on communities and quotes.
And as you can see, there are plenty of pictures that represents it all over when we go lower, lower,
lower and lower so that you can see it's pretty interesting.
So I hope you guys really understand what's around it so we can show them another business just for
fun.
We can check out Gucci, for example, which is pretty popular on Instagram as well.
So here it is for one million people.
Once again, they have their own style as well.
So you can see it's another style.
This is a more retro style right now.
So this is their strategy for the moment.
So you can see it's more like years, 50, 60, this type of clothing, even the pictures, the way
it's in the background and everything that's really around this style.
So some people like it, some people don't like it, but they're really focused on a certain type of
population.
The people who are earning a little bit more.
As you can see, they also show different pictures with different communities, which is pretty interesting.
So it's a way to include everybody in basically the brand to show that the brand is for everybody who
has the money to buy it.
So in my opinion, this is a really good marketing strategy as well.
They also have a lot of posts, as you can see, 7000 posts.
And this is why they're pretty popular.
And once again, this is a good way.
Also, this is also a good strategy that you guys can check out.
So this is this would be for my clothing brands.
So let's say, for example, I want to do a an analysis of it.
So this would be can be a way.
So basically, if one of those brands is my direct competition or those brands, in my opinion, are
my direct competitions or simply to look at their Instagram, look at the way they take their pictures,
look at, well, basically the style of their Instagram.
Pretty much all the businesses had their logo right here.
They all had stories of different different types of clothing that they have.
So basically, I can use this.
They all have their own focus on only one style.
So here, for example, it's more retro style.
I'm checking out like it's more focused on communities and quotes and that you can always do it.
Adidas it's a bit more different as well.
So basically each brand has its own style the way they promote it.
So it's pretty interesting.
I'll choose my own style and then I start creating my Instagram well, my business Instagram around
this.
So right now I hope you understand it a little bit better.
So that's it for this part of the course, guys, and see all our next class.