1 00:00:00,660 --> 00:00:01,800 Hello and welcome here. 2 00:00:01,860 --> 00:00:05,320 My name is seen, and welcome back to another of my courses. 3 00:00:05,670 --> 00:00:11,280 So before we even start this class, I'd like to thank you all for joining once again my course. 4 00:00:11,700 --> 00:00:16,420 And I'm really happy and glad to be able to teach you about this topic today. 5 00:00:17,280 --> 00:00:23,520 So basically, we are going to cover all the elements around Instagram as well as Instagram marketing. 6 00:00:23,520 --> 00:00:29,070 And basically, by the end of this class, you should have a strong understanding and strong basics 7 00:00:29,430 --> 00:00:30,480 about this. 8 00:00:31,350 --> 00:00:32,760 So let's start. 9 00:00:33,660 --> 00:00:34,040 All right. 10 00:00:34,290 --> 00:00:41,460 So basically, as I said, this class is really to introduce you to the basics of Instagram, how Instagram 11 00:00:41,460 --> 00:00:48,690 works, basically how you guys can make ads on Instagram and plenty of other really interesting things 12 00:00:48,930 --> 00:00:54,810 that will allow you to really understand a little bit more this application that you guys probably use 13 00:00:54,810 --> 00:00:58,670 on a daily basis but don't really monetize it. 14 00:00:58,680 --> 00:01:02,850 So basically, the goal of this course is pretty simple, is really helping you out and giving you the 15 00:01:02,850 --> 00:01:12,140 tools to be able to go and reach with your business more consumers, more clients with the use of Instagram. 16 00:01:12,420 --> 00:01:16,550 And basically you are going to learn to do this really the right way. 17 00:01:17,220 --> 00:01:19,260 You'll see it's not that complicated. 18 00:01:19,830 --> 00:01:22,890 So basically, what exactly is the goal of this course? 19 00:01:24,210 --> 00:01:30,540 So the first thing is really helping you understand what exactly is an Instagram and how marketing on 20 00:01:30,540 --> 00:01:31,880 Instagram works. 21 00:01:32,880 --> 00:01:38,490 So when we're talking about Instagram, as I said before, it's a really popular application. 22 00:01:38,910 --> 00:01:42,330 Basically, almost everybody uses this application. 23 00:01:42,540 --> 00:01:49,740 So by understanding how this application works and how you can implement your business inside of this 24 00:01:49,860 --> 00:01:50,390 application. 25 00:01:50,400 --> 00:01:57,240 So basically creating a profile really for your business can help you reach a higher amount of people. 26 00:01:58,170 --> 00:02:04,740 So basically, as I said, the goal here, well, the first thing will really be to help you guys out, 27 00:02:04,740 --> 00:02:09,330 understand what exactly is Instagram and how all this works. 28 00:02:10,050 --> 00:02:15,170 Then we're going to learn to create the marketing campaigns on Instagram for what I'm talking about 29 00:02:15,180 --> 00:02:16,020 marketing campaigns. 30 00:02:16,020 --> 00:02:21,230 I'm not only talking about ads, I'm really talking about everything from A to Z. 31 00:02:21,240 --> 00:02:27,540 So here I wrote down marketing campaign just to well, to to explain it a little bit, basically. 32 00:02:28,020 --> 00:02:33,150 But basically what I'm trying to mean there is really to create your account, really setting up everything, 33 00:02:34,680 --> 00:02:40,200 really building up your account from A to Z, uploading pictures, uploading content, lighting content, 34 00:02:40,200 --> 00:02:47,100 using hashtags, Eyebeam being able to well, basically using stories to promote yourself, following 35 00:02:47,100 --> 00:02:51,750 the right audience, finding the right audience, following the right audience, liking the right pictures. 36 00:02:52,080 --> 00:03:00,420 And basically, we're going to talk about all this and how you can pretty much well improve your Instagram 37 00:03:00,420 --> 00:03:03,220 knowledge by using all those steps. 38 00:03:04,140 --> 00:03:09,310 So we're going to understand all the basics are on this app and how you can use it for your business. 39 00:03:09,350 --> 00:03:10,860 So basically, this is exactly what I said. 40 00:03:11,640 --> 00:03:15,960 Not only we're going to do this, but will we're also going to talk about the analytics. 41 00:03:15,960 --> 00:03:21,090 So basically different analytics that are exists in Instagram, how you can understand those analytics 42 00:03:21,090 --> 00:03:29,310 and basically how you can use them at your advantage to basically be able to work with Instagram in 43 00:03:29,310 --> 00:03:30,960 a more efficient way. 44 00:03:31,860 --> 00:03:34,530 We're also going to cover many other things. 45 00:03:34,780 --> 00:03:39,750 So I'll go through the course curriculum in the next few slides. 46 00:03:40,020 --> 00:03:41,220 Well, to the next slide. 47 00:03:42,240 --> 00:03:42,650 All right. 48 00:03:42,660 --> 00:03:47,020 So basically, what will you be able to do by the end of this course? 49 00:03:47,040 --> 00:03:53,490 So pretty much anything that is around Instagram, you will be able to understand it or you will have 50 00:03:53,490 --> 00:03:55,240 basic knowledge around it. 51 00:03:56,160 --> 00:04:01,830 Once again, I'm not saying that by the end of this course you will become a professional Instagram 52 00:04:02,640 --> 00:04:07,220 well advertiser or a professional marketing specialist or anything like that. 53 00:04:07,650 --> 00:04:13,470 No, my goal here is really to give you the basic understandings and basic concepts around this application 54 00:04:13,770 --> 00:04:16,570 to help you use it in the right way. 55 00:04:16,590 --> 00:04:21,720 So basically how people use their app and use this application, usually when when they are creating 56 00:04:21,720 --> 00:04:25,020 an Instagram account for their businesses is pretty simple. 57 00:04:25,020 --> 00:04:30,240 They just create the account, they post pictures and they don't touch the account anymore, or they're 58 00:04:30,240 --> 00:04:34,920 just posting pictures from week to week or things like that. 59 00:04:34,920 --> 00:04:39,210 But basically, it's really more more complicated than this. 60 00:04:39,960 --> 00:04:42,420 Usually there are times in the day that you guys should post. 61 00:04:42,420 --> 00:04:46,670 There is a minimum amount of pictures or content that you guys should post every week. 62 00:04:47,040 --> 00:04:48,420 So we're going to cover all this. 63 00:04:48,420 --> 00:04:50,760 So we're going to cover the power of starting a story. 64 00:04:50,790 --> 00:04:57,000 So basically how you can reach your consumers or your auditoria with your Instagram stories, how you 65 00:04:57,000 --> 00:04:59,810 can see if your community is loyal to you. 66 00:04:59,990 --> 00:05:00,890 Yes or no? 67 00:05:01,590 --> 00:05:08,240 How you can sell products directly on Instagram and plenty of other things, so he down the three things 68 00:05:08,240 --> 00:05:12,620 that in my opinion, are the most important when we're talking about what you will be able to do by 69 00:05:12,620 --> 00:05:13,280 the end of this course. 70 00:05:13,730 --> 00:05:18,760 So the first thing will be creating and running efficiently and Instagram account for your business. 71 00:05:18,770 --> 00:05:20,920 So we're going to do this in this course. 72 00:05:20,920 --> 00:05:23,450 So basically, we're going to create an Instagram account. 73 00:05:24,440 --> 00:05:28,780 And basically I'm going to mostly work with the computer version of Instagram. 74 00:05:28,790 --> 00:05:31,130 It's pretty much the same thing as the cell phone version. 75 00:05:31,130 --> 00:05:34,460 But for the purpose of this course, we're going to use the computer version. 76 00:05:35,690 --> 00:05:39,200 So basically, as I said, we're going to learn how to create an Instagram account. 77 00:05:39,200 --> 00:05:40,240 So we're going to do it. 78 00:05:40,250 --> 00:05:43,640 We're going to create really a business Instagram account. 79 00:05:44,100 --> 00:05:49,880 We're going to see the differences between the personal and a business account on Instagram and that 80 00:05:49,900 --> 00:05:57,470 how using a business Instagram account the right way, then we're going to understand how to find and 81 00:05:57,470 --> 00:06:00,410 attract the right consumers for your business. 82 00:06:00,440 --> 00:06:03,140 So basically, Instagram, as I said, it's a huge platform. 83 00:06:03,140 --> 00:06:06,680 And there is there are plenty of people on this platform as well, actually. 84 00:06:07,550 --> 00:06:10,250 And they're basically in those millions and millions of people. 85 00:06:10,610 --> 00:06:13,100 You need to really spot the right audience. 86 00:06:13,100 --> 00:06:16,880 That will be, in your opinion, good for your business. 87 00:06:16,910 --> 00:06:23,510 So basically, you should know approximately who should be the your your right audience and basically 88 00:06:23,510 --> 00:06:25,260 what we're going to do in this class. 89 00:06:25,280 --> 00:06:30,380 Well, in this course, we're going to see how we can go and reach this particular audience. 90 00:06:30,770 --> 00:06:34,060 You'll see it's not that complicated reaching that audience. 91 00:06:34,070 --> 00:06:36,350 Well, the first thing you need to know, who is this audience? 92 00:06:37,040 --> 00:06:38,240 Then you will be able to reach it. 93 00:06:38,240 --> 00:06:40,340 So basically, we're going to reach to ads. 94 00:06:40,340 --> 00:06:46,610 We're going to use different techniques and strategies that doesn't require you to purchase ads to reach 95 00:06:46,610 --> 00:06:46,720 them. 96 00:06:46,730 --> 00:06:52,010 So we're going to see Speedway's that you guys can reach this audience and we're going to see nonpaid 97 00:06:52,010 --> 00:06:55,340 ways that you guys can reach out to this audience. 98 00:06:57,530 --> 00:07:02,510 Finally, we're going well, you will learn different ways that you can attract consumers and generate 99 00:07:02,510 --> 00:07:05,490 an income for your business with this app. 100 00:07:06,260 --> 00:07:10,970 So basically, not only we're going to talk about what I just mentioned, but we're also going to talk 101 00:07:10,970 --> 00:07:14,220 about different ways that people generate income on Instagram. 102 00:07:14,240 --> 00:07:16,220 So basically, we're going to talk about influencers. 103 00:07:16,970 --> 00:07:22,250 We're going to talk about basically ways that you guys can make money with your Instagram account without 104 00:07:22,250 --> 00:07:23,850 necessarily having a business. 105 00:07:23,870 --> 00:07:28,910 So basically, if you don't have a product, you want to sell, but you want to have a an Instagram 106 00:07:28,910 --> 00:07:34,100 account that you want to use to basically make money, we're going to talk about different ways that 107 00:07:34,100 --> 00:07:37,580 you guys can monetize your Instagram activity. 108 00:07:37,580 --> 00:07:44,240 If you, for example, Instagram addict and want to monetize your activity or you own different memes 109 00:07:44,240 --> 00:07:48,480 page and you want to be able to monetize more of all this kind of stuff. 110 00:07:48,740 --> 00:07:51,200 So we will try to cover all of this. 111 00:07:53,390 --> 00:08:00,590 So before we started the course, I just want to go through the core curriculum so you guys will understand 112 00:08:00,800 --> 00:08:03,510 what we will go through in this class. 113 00:08:04,610 --> 00:08:11,280 So basically, the first few things that we are going to talk about in the course, don't worry a little 114 00:08:11,280 --> 00:08:13,210 bit more in-depth in the next few classes. 115 00:08:13,220 --> 00:08:15,940 So basically, we're going to talk. 116 00:08:15,950 --> 00:08:19,850 Well, the first thing that we're going to talk right now, I'm going to introduce the course, then 117 00:08:19,850 --> 00:08:23,420 we're going to really create an Instagram account. 118 00:08:23,420 --> 00:08:27,560 So basically we're going to understand how you guys can create an Instagram account. 119 00:08:27,920 --> 00:08:33,080 We're going also to talk about the benefits of using Instagram for your business. 120 00:08:33,830 --> 00:08:35,770 We're going to talk about your competition. 121 00:08:35,780 --> 00:08:38,350 We're going to try to understand your competition. 122 00:08:38,360 --> 00:08:45,620 We're going to talk about the differences between a personal and a business account and plenty of other 123 00:08:45,620 --> 00:08:45,890 things. 124 00:08:45,890 --> 00:08:48,740 So you'll see, guys, it's really, really interesting. 125 00:08:49,280 --> 00:08:52,340 So, as I said, I'm not going to go too much in depth in the core curriculum. 126 00:08:52,910 --> 00:08:59,960 But basically, as you can see, we're really going to touch all the features that exist in Instagram 127 00:09:01,040 --> 00:09:06,800 and all this for the purpose that you guys really understand this app and how you can use it for your 128 00:09:06,800 --> 00:09:07,370 business. 129 00:09:07,850 --> 00:09:11,240 So it's a first class guys into our next class.