In this video we will learn how to bring the focus of your audience towards the message that you want
to convey.
Consider this scenario to pull your friend John who is the head of Noise Control Department in an automobile
company has collected customer feedback regarding the latest recall launched by the company.
Amongst the issues that he has identified there are three major issues related to noise and these issues
will be handled by his department.
So what is the best way of communicating these results.
With the help of Chart
2 the basic chart that John created looks like this.
So these are the top 10 design concerns that John identified basis customer feedback and corresponding
to each concern is the scope of that concern.
That is how many customers rated against this particular problem.
So as you can see engine power is less than expected is one of the top concerns with a score of twelve
point nine.
But out of these 10 concerns only three are related to John's department.
And if this is the graph John present.
He will have to highlight each of these three particular concerns by using a pointer or maybe pointing
it out verbally during presentation.
So clearly this graph is not conveying the message which it was supposed to convey in an effective way.
What we can do to counter this problem is we can draw this same horizontal graph using this coloring
format.
First of all these three concerns have been great out since these are least important and we have a
threshold of pain to take any action against any particular concern.
So John has colored these three concerns as light grey so that we do not need to focus on these three
not auto the best seven remaining.
He has highlighted these three particular ones which are related to his department and these four have
a dull color which means that he wants to bring focus towards these three which belong to his department.
So clearly if you look at this graph the first thing you'll focus on is these three parameters.
After that we will look at these other four concerns which are important but does not belong to the
department headed by John.
And then the least important ones have been great and these will grow the least attention.
So let's just compare these two graphs in this graph.
The message was not highlighted.
It was not clear what the audience should look at and in the next one.
It is clearly highlighted that the audience should start with these three concerns and should be the
lead focus on these three.
So using a coloring format you can emphasize the message that you want to complete.