Welcome back.
We were in the court now in this lecture, I'm going to talk about the website and how to properly optimize
that website.
OK, now the thing is, you should have this information like your business information on your site
at different places like the home page about US page and also the contact page.
So this is your basic information once again, name, address and phone number, which is called Napp
and also your hours of operations here.
I have written 11 a.m. to eight PM, but it should be like all the days, you know, like Monday, Tuesday,
Wednesday, like that again.
So now here I want to show you an example.
On Google, I will read a keyword like lumber's.
For some local business I am searching, lumber's in Plattsburgh is the same location I used last time,
Plattsburgh, New York, when I searched for the Square Plumpers in Plattsburgh.
Google knows that I am looking for some some some one in this area, in this city or this town.
So Google is showing me the local Pache you can see.
And with the map in, one of the guy has a website here and one other guy has also a website.
So let's open this website and I want to show you how you can afford it or how you you can check our
website for for mistakes or for something missing if you are working with someone as an SEO marketing
agency.
So you can see in this Google list, you can see Yelp dot com, English dot com, BBB, The Road, Yellow
Pages.
All those directories are showing up on the first page of Google because all of these business businesses
are registered on these websites.
That is why I want you to aidala your business to most of the directories that I discussed in last video.
Know, let's check this website.
The guy has a website who is providing a service, a Palombo and Plattsburgh, New York, not check.
This is the logo and this is the content.
And just scroll down about is OK.
They have like some information what services they offer.
OK, this is fine.
And we do your work with this.
OK, this is fine.
Now here they say like call or text.
This is the number for service and email and they have a contact form.
Uh, this is OK, but if they had a map embedded here on this page, it would be much better.
And also, if they have the complete address and business name with the call number, that would be
also nice.
But they don't have any address on the website.
If you can see here they are showing up in the Google result, but they don't have any address.
So that is bad for local.
As you know, a good example I can show you is this website.
This is basically house movers company.
Like when you are moving something in, this company is in London.
OK, so you can see the website.
They have a forum where you can add your, you know, your information for moving your house.
And they have all the visuals like the the vehicles and then the information about moving your house
to a different location.
And all the information they have on this single page and really relevant services also, and if you
see at the end of the website, at the bottom of the website, they have the address.
First of all, they have the business name and they have the areas where they operate and then they
have the address and the phone number and the email.
So this is a good practice.
Now they have about page, which is important.
First of all, guys, you have to add this information on the home page.
OK, now you understand after that, you need to add disinformation in the about page.
So there is a consistency of your information now here in about what they are telling about their service.
And when we scroll down at the end of the page, you can see business, name, business address.
And here is the phone number for the business and that is the email.
And similarly, if we go to the contact page on the contact page, you can see the number, the forum
information, and they have the all the hours of operation, which is very good.
One thing they are missing here is the map, the actual map.
They could embed and display somewhere on this page, which will make it a perfect page optimized for
local SEO.
And that is not very difficult.
Guys, this is Google Map.
If you want to add your if you if you want to add any of the Google map address or you want to display
the map on the website, it is very easy.
You just go and search for the name of whatever business or whatever address you want to see in the
map.
Just add that here.
Right, that in the search box click and the address will come up, the map will come up and all the
information relevant to that map, OK.
Now, once that is here, you go to this icon, the menu.
Click that.
And here is an option to share or embed map.
Click that option.
You can share the link with someone if they need this map.
And also you can click the embed a map.
To embed this whole map to your website, just copy this SGML, you can see that this is the code pasted
anywhere on your website and it will be displayed like this.
This address or this map will be displayed on your website.
So this is very, very easy.
These guys could do that.
The other guy guy could do that as well.
So when you are working with someone with some business as an SEO, you just go and check out whether
they have a consistent information to address the business name in the mobile number and everything
that is consistent and everything is in order.
If not, then you can just knock down all the mistakes in the missing information and add that as soon
as possible so that business can grow very quickly.
So that is the thing for the website.
Once again, I will summarize.
You should create a website and it all the information, whatever services you are providing.
And I would even recommend you to create a blog with your main website and sometimes it content regularly
to update your site so it will be ranked better and will be improved again and again.
And Google.
And you should add your home page, your about and your content and add this information to those pages
that is very important for local SEO.