1 00:00:00,560 --> 00:00:01,310 Welcome back. 2 00:00:01,340 --> 00:00:06,040 We were in the course, congratulations for completing link building section. 3 00:00:06,050 --> 00:00:09,840 Now in this new section, we will talk about local issues. 4 00:00:10,100 --> 00:00:16,640 I will teach you how you can properly do local school for your business and what are the benefits of 5 00:00:16,640 --> 00:00:17,550 local school. 6 00:00:17,580 --> 00:00:18,800 So let's get started. 7 00:00:18,800 --> 00:00:21,830 First thing is first, which is what is local SEIU. 8 00:00:22,190 --> 00:00:30,740 Local SEIU is also called local business SEIU and the users men in search intent here is to find local 9 00:00:30,740 --> 00:00:39,740 places, businesses and services, important factors about local issues or maps, location, address, 10 00:00:39,740 --> 00:00:41,540 website and phone numbers. 11 00:00:42,080 --> 00:00:50,000 Local issue is the backbone of most businesses these days, I must say, guys, because local SEIU is 12 00:00:50,000 --> 00:00:52,070 very important for local businesses. 13 00:00:52,070 --> 00:00:58,970 Whenever people need some service or something, they just search on Google for local results and Google 14 00:00:58,970 --> 00:01:01,880 shows them the local results like this one. 15 00:01:02,960 --> 00:01:05,270 I went to Google and I just wrote this. 16 00:01:05,270 --> 00:01:06,980 You were hospitalised near me. 17 00:01:06,980 --> 00:01:12,740 And Google has shown me this desert, which is a kind of map in the hospitals which are nearby. 18 00:01:13,100 --> 00:01:21,920 Like Google actually uses an algorithm which shows you the very, very nearest hospitals to you and 19 00:01:21,920 --> 00:01:30,440 also rank them because maybe there will be so many restaurants or hospitals or any other service that 20 00:01:30,440 --> 00:01:31,260 you are looking for. 21 00:01:31,610 --> 00:01:37,220 So Google has to actually rank them according to so many different factors, like how near that is to 22 00:01:37,220 --> 00:01:44,510 you, how many reviews that has and how many other positive factor that that place has. 23 00:01:44,630 --> 00:01:46,760 So Will has to show it like that. 24 00:01:47,120 --> 00:01:53,930 And like, if I write only hospitals, Google has still Google has to show me the same results. 25 00:01:53,990 --> 00:01:56,960 OK, so Google basically knows the intent. 26 00:01:57,200 --> 00:02:03,470 Google doesn't go behind the keyword, but they go behind the purpose of the keyword, behind the intent 27 00:02:03,470 --> 00:02:04,120 of the keyword. 28 00:02:04,130 --> 00:02:11,360 In another example, I wrote Just Coffee and Google has shown me are the coffee shops like they have 29 00:02:11,360 --> 00:02:14,120 shown me the map and once again, the results nearby. 30 00:02:14,510 --> 00:02:21,650 Now, in the next instant, in the in the next example I have written, I'm looking for Peizer. 31 00:02:21,680 --> 00:02:22,970 This is another question. 32 00:02:23,300 --> 00:02:29,210 So Google that I'm looking for this thing and Google is showing me the pizza shops near me. 33 00:02:29,660 --> 00:02:33,020 And they're detailed actually, and also along with the map. 34 00:02:33,620 --> 00:02:43,520 So once I have written this keyword and I click on the first result, like the Domino Pizza, Google 35 00:02:43,520 --> 00:02:49,640 will open this card, which has information about that business, like the name of the business, how 36 00:02:49,640 --> 00:02:57,530 many reviews they have, the description, the address, phone number, etc., and also the map where 37 00:02:57,530 --> 00:02:58,450 it is located. 38 00:02:58,670 --> 00:03:02,480 So this is very, very critical information for customers. 39 00:03:02,660 --> 00:03:04,310 They want to know about the business. 40 00:03:04,310 --> 00:03:05,840 They want to reach there. 41 00:03:06,140 --> 00:03:09,290 So they should get all the details they need. 42 00:03:09,440 --> 00:03:15,410 And this is what is all about local issue, how we can optimize. 43 00:03:15,410 --> 00:03:20,720 We have to add all this information to the local business. 44 00:03:20,720 --> 00:03:27,020 I mean, we have to add the website in the local business into Google's account, like the map, and 45 00:03:27,020 --> 00:03:31,310 also Google my business, which is a platform I will show later on. 46 00:03:31,790 --> 00:03:33,680 So all these details we have to edit. 47 00:03:33,680 --> 00:03:38,570 After that, Google will pick the information and will display similarly like this. 48 00:03:38,570 --> 00:03:43,550 And I'm going to teach you practically, OK, now local eligibility. 49 00:03:43,550 --> 00:03:49,190 What is the eligibility for a business to be included in in this type of reserves? 50 00:03:49,190 --> 00:03:57,650 Like the local SRO, there are two main requirements, two main criteria criteria from Google, other 51 00:03:57,650 --> 00:04:03,710 criteria like, you know, the business should have all the other components, but these are must for 52 00:04:03,710 --> 00:04:09,740 eligibility, although there are some exceptions, like, for example, you don't need a website. 53 00:04:09,740 --> 00:04:14,510 If you have a website, there is a good thing, but that is not a requirement for Google. 54 00:04:14,510 --> 00:04:16,070 OK, what is the requirement? 55 00:04:16,070 --> 00:04:22,550 The requirement is a local business address, a physical address and a phone number. 56 00:04:22,850 --> 00:04:26,210 So why a physical address is required? 57 00:04:26,210 --> 00:04:32,660 Because customer has to contact the guy, the business, and they should have the number because the 58 00:04:32,660 --> 00:04:37,810 customer will have to contact the business or they should know the address actually. 59 00:04:38,090 --> 00:04:45,220 And the second important thing is the business, which can make in-person contact with the customers 60 00:04:45,230 --> 00:04:50,720 during the stated hours, because whatever hours you state, you should be able to contact with the 61 00:04:50,720 --> 00:04:52,270 customers personally. 62 00:04:52,280 --> 00:04:59,270 So these are actually the two main eligibility points for Google for for local SEO. 63 00:05:00,220 --> 00:05:06,220 Although there are like many exceptions, like ATM machines or many other services like delivery services, 64 00:05:06,220 --> 00:05:12,370 which don't have any physical contact with the customers, but majority of the businesses have this 65 00:05:12,370 --> 00:05:15,290 to this two components. 66 00:05:15,310 --> 00:05:17,940 That is why it is required. 67 00:05:18,130 --> 00:05:24,310 So after this introductory review of this section, I know I have shown you what you are going to learn 68 00:05:24,310 --> 00:05:29,500 in this session will start the process and I will take you to the process step by step.