1 00:00:00,330 --> 00:00:00,850 Welcome back. 2 00:00:00,870 --> 00:00:05,250 In the course now in this video, I want to talk about some very common as your terms. 3 00:00:05,580 --> 00:00:10,440 There are hundreds up as your terms, but you don't need to worry about all because when you are working 4 00:00:10,440 --> 00:00:13,980 it as an S, you, you will come across them, you know, gradually. 5 00:00:14,340 --> 00:00:19,540 But right now, some very important ones, which you will see while working as an S you saw. 6 00:00:19,590 --> 00:00:22,620 The first one is dieser, which means domain authority. 7 00:00:22,650 --> 00:00:23,790 This is Nora, Daric. 8 00:00:23,850 --> 00:00:25,160 Google ranking factor in. 9 00:00:25,200 --> 00:00:30,890 This is not related to Google, but this was created by Mor's dot com, which is a very popular EU tool. 10 00:00:31,500 --> 00:00:37,500 They are created by this term domain authority, which is based on the number of Becque links. 11 00:00:37,500 --> 00:00:40,350 A domain has, the more domain authority you have. 12 00:00:40,440 --> 00:00:43,530 It will be better and people will trust your Web site. 13 00:00:43,560 --> 00:00:46,950 People means the advertisers and people outside Google. 14 00:00:46,950 --> 00:00:47,260 Okay. 15 00:00:47,640 --> 00:00:49,420 So this is not directly related to Google. 16 00:00:49,440 --> 00:00:55,980 Similar is the Deeyah domain rating, which is created by an upstart com and then D.F., which means 17 00:00:56,000 --> 00:00:59,910 Truslow, which is created by another S02, the majestic dot com. 18 00:01:00,180 --> 00:01:05,580 So you will see like sometimes when you put your domain name in malls dot com, you will see like domain 19 00:01:05,580 --> 00:01:06,450 authority is different. 20 00:01:06,450 --> 00:01:11,700 Deeyah is different when you enter your site and perhaps dot com and T of Truslow will be different. 21 00:01:11,730 --> 00:01:12,650 So that is OK. 22 00:01:12,750 --> 00:01:13,510 That is fine. 23 00:01:13,530 --> 00:01:20,550 You don't need to worry about any updates, but just if you have higher ups ranking, that's just fine. 24 00:01:20,550 --> 00:01:25,380 Like your site should be OK for the advertisers and in terms of money value. 25 00:01:25,410 --> 00:01:25,710 OK. 26 00:01:26,010 --> 00:01:28,770 And then we have PR, which is Beijing. 27 00:01:28,890 --> 00:01:32,840 And this was actually presented by Google dot com. 28 00:01:33,360 --> 00:01:39,990 But now they have like discontinued this term PR Beijing because they don't show this anymore. 29 00:01:40,320 --> 00:01:45,290 But before 2015 it was active and they used to show it increase and decrease your paging. 30 00:01:45,780 --> 00:01:48,100 Then you are elating is also by Starcom. 31 00:01:49,200 --> 00:01:54,070 Do follow and norful nofollow Baik links, which I Liddie have discussed in this course. 32 00:01:54,600 --> 00:02:00,520 And there is a PBS private blog network which you will also come across while working as an SEIU. 33 00:02:01,110 --> 00:02:07,620 And that means when you create a private blog network like you create many blogs on topics or similar 34 00:02:07,620 --> 00:02:10,020 topics and then you link back to each other. 35 00:02:10,050 --> 00:02:10,280 Okay. 36 00:02:10,350 --> 00:02:16,890 So that is also using RSU, but that is like, you know, sometimes comes under the gray haired assuming 37 00:02:17,220 --> 00:02:20,540 majority of the times it comes under the blanket as you. 38 00:02:20,940 --> 00:02:22,530 So this is an advanced thing. 39 00:02:22,590 --> 00:02:23,730 This is not for beginners. 40 00:02:23,730 --> 00:02:24,120 Okay. 41 00:02:24,780 --> 00:02:31,380 No, there are more Essere terms like Whitehead, as you and Blake had Tessio. 42 00:02:31,650 --> 00:02:37,710 So we will discuss in this course only Whitehead as you will not discuss any Blaker as you. 43 00:02:37,740 --> 00:02:46,520 But I will actually tell you what is Blache head as you and how you can avoid a playing blanket Esso 44 00:02:46,530 --> 00:02:53,130 techniques, because that is against the Google guideline, against the Google, you know, terms and 45 00:02:53,130 --> 00:02:54,500 conditions for Web masters. 46 00:02:54,750 --> 00:02:58,710 So you should avoid that because this will bring your short term success. 47 00:02:58,740 --> 00:03:01,500 But in long term, you will be penalized by Google. 48 00:03:01,510 --> 00:03:03,120 The chances are very much higher. 49 00:03:03,690 --> 00:03:10,440 Now, as you for local businesses is CEO, which we use actually for local businesses, like when you 50 00:03:10,440 --> 00:03:14,640 have a restaurant or a hotel or or a store in a specific area. 51 00:03:14,700 --> 00:03:16,620 So we use localist you for that. 52 00:03:17,300 --> 00:03:20,550 And great as you is between the white hat and black hat. 53 00:03:21,030 --> 00:03:27,660 And sometimes we use that, sometime we don't use that depend on the situation and the niche we are 54 00:03:27,720 --> 00:03:28,500 working on. 55 00:03:28,920 --> 00:03:30,270 Then we'll keyword stuffing. 56 00:03:30,400 --> 00:03:35,310 We were stepping like using more keywords in your article for ranking in Google. 57 00:03:35,580 --> 00:03:40,270 And this is also a bad actually practice comes under the blanket as CEO. 58 00:03:40,860 --> 00:03:47,230 So we should avoid keyword stuffing in our articles and keyboard density as the number of words used 59 00:03:47,230 --> 00:03:48,030 in an article. 60 00:03:48,360 --> 00:03:49,650 So keyword density. 61 00:03:49,680 --> 00:03:52,380 We usually keep under one percent. 62 00:03:52,920 --> 00:03:56,820 And I have already discussed in my previous reviews about on pages. 63 00:03:57,810 --> 00:04:03,510 But these are very few very, very common as your terms, which you will come across while working as 64 00:04:03,510 --> 00:04:04,010 an [REMOVED]. 65 00:04:04,350 --> 00:04:05,940 And you should be aware about this. 66 00:04:06,300 --> 00:04:07,740 And now I will give you a tip. 67 00:04:07,860 --> 00:04:10,790 You just go copy one. 68 00:04:11,000 --> 00:04:16,710 One by one these terms and enter in Google to know the exact definition of these terms. 69 00:04:17,040 --> 00:04:22,080 So it is better when you have like an interview or you are discussing Essere with someone so you can 70 00:04:22,080 --> 00:04:22,830 explain to them.