1 00:00:00,510 --> 00:00:01,240 Welcome back. 2 00:00:01,260 --> 00:00:04,920 We were in the course after installing the S4 plugin. 3 00:00:04,950 --> 00:00:10,660 Now it is time to do some on page your Android quality content for our brand new website. 4 00:00:11,010 --> 00:00:14,260 So this is a very simple checklist for on Page SEO. 5 00:00:14,640 --> 00:00:17,020 So guys will quickly go through this checklist. 6 00:00:17,040 --> 00:00:19,530 The first point is right, best quality content. 7 00:00:19,530 --> 00:00:21,000 What is best quality content? 8 00:00:21,180 --> 00:00:26,970 The best quality content is that content which answers to the user's duty or question. 9 00:00:27,240 --> 00:00:29,960 That is the content, which is called the best quality content. 10 00:00:29,970 --> 00:00:32,460 OK, use glamorously for mistakes. 11 00:00:32,460 --> 00:00:39,030 Gramley is a software you can say, which checks your content for grammar and spelling mistakes. 12 00:00:39,060 --> 00:00:44,610 This is very important because search engines have become very smart these days and you should not make 13 00:00:44,610 --> 00:00:46,380 make mistakes in your content. 14 00:00:46,860 --> 00:00:50,500 The third point is optimizing your title plus your keyword. 15 00:00:50,520 --> 00:00:55,980 This is the title of your page, which you should optimize for, as you and I will show you how to do 16 00:00:55,980 --> 00:00:58,110 that as your friendly permalink. 17 00:00:58,110 --> 00:01:02,820 Permalink is that you are up your page, which should be very good and your friendly. 18 00:01:02,820 --> 00:01:05,010 I will tell you how to do that as well. 19 00:01:05,360 --> 00:01:08,250 Use it to illustrate effectively. 20 00:01:08,250 --> 00:01:08,920 Extranet. 21 00:01:09,840 --> 00:01:16,410 Two things are very important in SVOD and headings and we should use them very effectively and we also 22 00:01:16,410 --> 00:01:18,300 use each one for the title. 23 00:01:19,410 --> 00:01:26,070 Now, six point is images and videos to your content to make it interactive and more engaging. 24 00:01:26,070 --> 00:01:30,420 You know it external and internal links to your page. 25 00:01:30,430 --> 00:01:32,640 So that will be more SEO friendly. 26 00:01:32,940 --> 00:01:34,320 Don't use too many images. 27 00:01:34,320 --> 00:01:36,210 Why don't use too many images? 28 00:01:36,210 --> 00:01:39,990 Because it will load your page. 29 00:01:39,990 --> 00:01:44,910 You know, it will make your page very heavy and it will take more time to load in your browser. 30 00:01:45,720 --> 00:01:49,950 Okay, guys, so after this a checklist, now it is time to read content. 31 00:01:50,160 --> 00:01:56,520 I would recommend you to write your content yourself if you are managing a blog or a content based website. 32 00:01:56,700 --> 00:02:01,980 If you are a company website or a business website, then you should definitely go and hire someone 33 00:02:01,980 --> 00:02:04,230 very professional to write content for you. 34 00:02:04,230 --> 00:02:09,420 There is a website, Fiverr dot com, where you can find freelancers and they will write quality content 35 00:02:09,420 --> 00:02:13,980 for you from starting from twenty dollars and goes up to fifty two hundred dollars. 36 00:02:14,220 --> 00:02:20,070 You can see how the freelancers here and you can also go to another premium service which is Apple dot 37 00:02:20,070 --> 00:02:20,280 com. 38 00:02:20,340 --> 00:02:22,400 You can find a lot of freelancers there. 39 00:02:22,410 --> 00:02:27,780 OK, now we have some different type of websites to write content. 40 00:02:28,020 --> 00:02:33,270 Our website is basically a blog, a content based website for which I have to write an article and I 41 00:02:33,270 --> 00:02:34,950 have already written that article. 42 00:02:35,580 --> 00:02:42,180 And you might have a website like, for example, a service based website or a local business or maybe 43 00:02:42,180 --> 00:02:43,980 a restaurant, for example. 44 00:02:43,980 --> 00:02:45,960 I have written and best dentist in London. 45 00:02:45,960 --> 00:02:49,830 So this website came up, which is the Willington Clinic. 46 00:02:49,860 --> 00:02:51,660 This is based in London. 47 00:02:52,110 --> 00:02:54,720 So this is the website which is called Local Business. 48 00:02:54,720 --> 00:02:56,250 You can see their content. 49 00:02:56,760 --> 00:02:59,400 They can also write content for this type of website. 50 00:02:59,400 --> 00:03:01,590 Or we might have an e-commerce website. 51 00:03:01,890 --> 00:03:05,820 You can see this is an e-commerce website and also based in London. 52 00:03:06,240 --> 00:03:11,140 So I will tell you, we are going to actually optimize the content. 53 00:03:11,140 --> 00:03:14,130 The article that I have written, which is for a blog. 54 00:03:14,310 --> 00:03:19,730 But I will also tell you how you can optimize your local business website and their content. 55 00:03:20,100 --> 00:03:25,010 So, for example, this is the local business, Willington, the developing clinic. 56 00:03:25,030 --> 00:03:35,760 OK, so after I optimize my article, I will come back and I will say to you how you can optimize this 57 00:03:35,760 --> 00:03:36,300 one as well. 58 00:03:36,570 --> 00:03:40,770 So I have written the article in a district in the word file. 59 00:03:40,770 --> 00:03:44,880 You can see that is I mean, this is just raw content. 60 00:03:44,880 --> 00:03:51,900 OK, so what I will do, I would just select all control, see to copy this from this file and will 61 00:03:51,900 --> 00:03:54,090 go straight to my dashboard. 62 00:03:54,090 --> 00:03:55,080 What dashboard. 63 00:03:55,590 --> 00:03:58,680 Go here to the post and click add new OK. 64 00:03:59,730 --> 00:04:07,050 And I will add a new post and then simply I will face discontent there because this is the content I 65 00:04:07,050 --> 00:04:09,100 have got from my writer. 66 00:04:09,150 --> 00:04:19,680 OK, I will show you how we can ID the photos, the free photos from where we can get that and how to 67 00:04:19,680 --> 00:04:21,420 optimize this whole thing. 68 00:04:21,420 --> 00:04:26,160 OK, and also we will do this you setting through that plugin we installed in last video. 69 00:04:26,340 --> 00:04:27,720 So I will just control vete. 70 00:04:28,110 --> 00:04:30,090 I have posted the content here. 71 00:04:31,200 --> 00:04:33,480 You can see this is the WordPress editor. 72 00:04:33,480 --> 00:04:35,610 OK, know what I need to do? 73 00:04:35,610 --> 00:04:36,420 The first thing. 74 00:04:36,420 --> 00:04:37,880 The first thing in our. 75 00:04:39,180 --> 00:04:41,790 Checklist, the first thing is to optimize the title. 76 00:04:41,830 --> 00:04:45,210 OK, so let me show you what is the title. 77 00:04:45,240 --> 00:04:46,590 This is the title in one place. 78 00:04:46,620 --> 00:04:52,090 This is the WordPress text editor where you will have to edit your post if you are using WordPress. 79 00:04:52,110 --> 00:04:54,150 OK, so this is the title. 80 00:04:54,790 --> 00:05:02,640 Now the title is Best Best Lands for Travel for travel, Best Lands for Travel. 81 00:05:02,640 --> 00:05:04,950 Sooni 860 500. 82 00:05:04,950 --> 00:05:05,200 OK. 83 00:05:05,220 --> 00:05:06,990 This is a model, a camera model. 84 00:05:07,710 --> 00:05:12,660 Now our key word is this is a long tail key word, right. 85 00:05:13,470 --> 00:05:14,730 Best lens for travel. 86 00:05:14,730 --> 00:05:16,450 Suneet, a 65. 87 00:05:16,470 --> 00:05:20,850 OK, I can also write a little bit in square bracket. 88 00:05:21,910 --> 00:05:23,310 Massive review. 89 00:05:24,000 --> 00:05:30,680 OK, so this title is now complete, but how to optimize this title because this is already optimized. 90 00:05:30,690 --> 00:05:31,290 Why? 91 00:05:32,010 --> 00:05:35,340 Because the keyword is at the start of the title. 92 00:05:35,490 --> 00:05:38,360 You should always use your keyword at the start of the article. 93 00:05:38,370 --> 00:05:44,390 Like, if you have the best distance, best dentist in London, you should write that in the start. 94 00:05:44,400 --> 00:05:45,900 And after that you can write anything. 95 00:05:46,170 --> 00:05:51,390 But this should not go more than like, you know, more than 50 characters. 96 00:05:51,480 --> 00:05:55,610 OK, keep it under 60 characters in that we will see in the issue. 97 00:05:55,650 --> 00:06:02,700 Plug lets you plug in, will tell us which thing is which text you are using more and which you should 98 00:06:02,700 --> 00:06:03,340 use more. 99 00:06:03,660 --> 00:06:06,150 Now, after that, this is the content. 100 00:06:07,140 --> 00:06:16,860 The second thing is the are the the the euro allocates dollar until we can get after we click save drop 101 00:06:16,870 --> 00:06:17,280 the key. 102 00:06:17,520 --> 00:06:19,730 After that we can get the euro here. 103 00:06:19,980 --> 00:06:22,520 You can see the permalink in euros like. 104 00:06:23,660 --> 00:06:32,270 This editor has taken all the text as you are here, you can see best plans for travel, Sony, 65 or 105 00:06:32,840 --> 00:06:36,590 so for a super friendly permalink. 106 00:06:36,590 --> 00:06:38,270 You should use the shorter version. 107 00:06:38,280 --> 00:06:39,740 OK, don't make it too long. 108 00:06:40,010 --> 00:06:40,720 There is no easy. 109 00:06:40,730 --> 00:06:46,580 You're friendly, so it will move after the age 65, will remove the rest of the text from here. 110 00:06:46,590 --> 00:06:49,940 OK, so this will be normal and very, very nice. 111 00:06:49,970 --> 00:06:50,450 Why? 112 00:06:50,630 --> 00:06:55,160 Because you should use your exact keyword here and I'm using the exact keyword here. 113 00:06:55,370 --> 00:06:56,810 Do not use any other words. 114 00:06:56,810 --> 00:06:57,920 So this is the second thing. 115 00:06:58,760 --> 00:06:59,840 I mean the permalink. 116 00:06:59,840 --> 00:07:02,150 We have done that right. 117 00:07:02,180 --> 00:07:05,390 Best quality content optimized title, not S2 in history. 118 00:07:05,390 --> 00:07:11,180 OK, S2 in history takes because remember this title is by default. 119 00:07:11,180 --> 00:07:18,440 Each one take ok, each one means the heading one which is which we can use only one time in that we 120 00:07:18,440 --> 00:07:25,460 use for the title, because if we use each one for the title that will be a friendly and best practices. 121 00:07:25,460 --> 00:07:29,800 OK, after that in the page we need to use each in three days. 122 00:07:30,080 --> 00:07:36,860 So for example, in the start of the article we have written a paragraph explaining what we are going 123 00:07:36,860 --> 00:07:39,100 to talk about in this article. 124 00:07:39,110 --> 00:07:40,580 This is the starting paragraph. 125 00:07:40,790 --> 00:07:43,340 After that, we are discussing different products. 126 00:07:43,670 --> 00:07:50,110 So what do we need to do is simply I will make this better. 127 00:07:50,120 --> 00:07:56,840 I mean this I will to put this text because I'm talking in this paragraph. 128 00:07:56,840 --> 00:07:58,740 I'm talking about this product. 129 00:07:58,770 --> 00:08:03,020 Okay, so this is the product and this is the description for that product. 130 00:08:04,430 --> 00:08:09,670 Similarly, when I go down here, this is second product I am talking about. 131 00:08:09,680 --> 00:08:14,390 I will make it heading to H2 and then. 132 00:08:15,510 --> 00:08:18,970 I will do similar for all the content down there. 133 00:08:18,990 --> 00:08:19,380 OK? 134 00:08:21,100 --> 00:08:28,510 I will make it two and sometimes I will use extra if there is a topic within a topic. 135 00:08:28,540 --> 00:08:35,680 OK, so I will do this all and then I will show you, OK, how I have done this. 136 00:08:35,830 --> 00:08:42,340 And at the same time, I will add some images to this page so it can look like, you know, better page 137 00:08:42,340 --> 00:08:45,090 and user friendly interactive. 138 00:08:45,370 --> 00:08:51,430 So I will put those as well to this page so then I can explain to you what I have done and how I have 139 00:08:51,430 --> 00:08:52,360 optimized the page. 140 00:08:52,600 --> 00:08:56,290 But for free those we can go to pixel dot com. 141 00:08:56,590 --> 00:09:00,000 And for example, I need a portal right now for Sony. 142 00:09:00,010 --> 00:09:04,030 This is the article about Sony 860 hundred. 143 00:09:04,270 --> 00:09:07,860 When I read that name, I will get so many images in these. 144 00:09:07,870 --> 00:09:08,980 All images are free. 145 00:09:08,980 --> 00:09:13,330 Actually, you can use it in your blogs or that's. 146 00:09:14,680 --> 00:09:22,120 Just three, OK, let's say I'm interested in this picture, OK, so I click, download and I will download 147 00:09:22,120 --> 00:09:22,650 this picture. 148 00:09:22,660 --> 00:09:28,500 OK, now I'll go back to my page here and the picture is here. 149 00:09:28,510 --> 00:09:30,700 OK, here, here's a picture I have downloaded. 150 00:09:30,940 --> 00:09:38,640 But if you see this picture has a very, very large size and the size of the file is also three, maybe 151 00:09:38,650 --> 00:09:39,130 almost. 152 00:09:39,130 --> 00:09:39,370 Okay. 153 00:09:39,400 --> 00:09:41,740 So this is a very, very huge file. 154 00:09:41,740 --> 00:09:47,530 I cannot upload this to my website because it will take so much time for my site to load, for my page 155 00:09:47,530 --> 00:09:48,100 to load. 156 00:09:48,490 --> 00:09:50,160 And this will not be so friendly. 157 00:09:50,160 --> 00:09:56,620 So what I can do, I will just go to the shop and will open up that picture and Photoshop. 158 00:09:57,490 --> 00:10:04,210 It is the portal will open it here and I will do a simple thing, you know, will go to file menu and 159 00:10:04,210 --> 00:10:06,430 save for web and devices. 160 00:10:06,460 --> 00:10:07,950 This is the option I'm going to use. 161 00:10:08,350 --> 00:10:11,760 So yes, I will resize this spot. 162 00:10:11,770 --> 00:10:12,190 Okay. 163 00:10:13,030 --> 00:10:19,300 So I will go and I will, because this is a very large size, so I will just make it hit 800 with because 164 00:10:19,300 --> 00:10:20,170 that is what I need. 165 00:10:20,410 --> 00:10:25,510 After I did that, it has been reduced to a very, very, very low amount. 166 00:10:26,020 --> 00:10:27,120 Seventy five, Caveh. 167 00:10:27,130 --> 00:10:31,030 OK, so this is the best thing I have to do for my website. 168 00:10:31,030 --> 00:10:33,910 OK, and the quality you can see is almost the same quality. 169 00:10:33,940 --> 00:10:44,730 OK, so I will then send this to my computer and up to that I will upload it to my page or my article. 170 00:10:44,740 --> 00:10:48,820 OK, so what I will do, I will simply now go back to my article. 171 00:10:48,820 --> 00:10:55,690 I will add all the images that I need for this page and I will show you how I did that in a moment. 172 00:10:56,410 --> 00:10:57,820 Okay, guys, so here we go. 173 00:10:57,820 --> 00:11:01,960 I have edited the picture, the optimized and resized picture here. 174 00:11:01,960 --> 00:11:08,770 You can see that we have now optimized the title, The Permalink and the Bordo. 175 00:11:08,770 --> 00:11:12,520 And also I have added all the H2 and H3 takes. 176 00:11:12,520 --> 00:11:18,700 OK, I can show you this is the photo, then another photo I have for the project because I want to 177 00:11:18,700 --> 00:11:25,120 show the text, the article and also the Podhorzer so that the user can simply read it and see what 178 00:11:25,120 --> 00:11:25,680 it is. 179 00:11:26,050 --> 00:11:31,200 So the more engaging content you have, the more it will be better for user engagement and also for 180 00:11:31,210 --> 00:11:31,720 search engine. 181 00:11:31,720 --> 00:11:38,350 Because if the user is spending more time reading your content, something in order to like your content, 182 00:11:38,350 --> 00:11:44,340 because they know that users are going to spend more time on your site so they will rank your site better, 183 00:11:45,130 --> 00:11:47,830 then that is the bottom there. 184 00:11:48,160 --> 00:11:56,680 And to dig, then we have the content and I have some edit some pros and cons for this project using 185 00:11:56,680 --> 00:11:59,200 a WordPress plugin called Pros and Cons. 186 00:11:59,200 --> 00:12:01,810 You can do that if you have content based website. 187 00:12:02,260 --> 00:12:09,880 Now here, this is to take an inside, since this is a topic within small topics, are there inside 188 00:12:09,880 --> 00:12:10,770 these big topics? 189 00:12:10,780 --> 00:12:13,510 I have used S3 for this. 190 00:12:15,850 --> 00:12:17,420 Headings, you know, you can see here. 191 00:12:17,950 --> 00:12:27,400 So that means I have diversified my issue in history and I have used them all so it is better formatted 192 00:12:27,400 --> 00:12:27,950 content. 193 00:12:28,780 --> 00:12:35,320 So after that, you can see here, if you click the details, you will see the characters, the words 194 00:12:35,320 --> 00:12:39,280 of articles 22 headings used in paragraphs and blogs. 195 00:12:39,610 --> 00:12:42,250 And the content will look like this. 196 00:12:42,250 --> 00:12:46,600 Very nice, very clean, very, very sorted out. 197 00:12:46,840 --> 00:12:49,920 And this is the thing you should be doing. 198 00:12:50,000 --> 00:12:59,140 OK, now we have optimized permalink as today's images. 199 00:12:59,140 --> 00:13:01,690 We have edited videos I don't need to add here. 200 00:13:01,870 --> 00:13:08,110 Otherwise I can edit, OK, and don't use too many images means like if you use more than 10 images, 201 00:13:08,110 --> 00:13:10,380 then the page will be, you know, so much heavy. 202 00:13:10,900 --> 00:13:15,460 And one thing is that internal and external links. 203 00:13:15,460 --> 00:13:21,970 OK, when you are writing about something, for example, this is a travelling's that's list for Sony 204 00:13:21,970 --> 00:13:22,930 is 65. 205 00:13:22,930 --> 00:13:26,380 OK, this is the article, the title. 206 00:13:26,380 --> 00:13:27,670 OK, this is the topic. 207 00:13:28,150 --> 00:13:35,470 Now, if you have any similar content on your site, for example, you already published something or 208 00:13:35,470 --> 00:13:40,510 other pages on your site and simply go and create a battling here. 209 00:13:40,510 --> 00:13:48,130 I mean, and to link them with your this article, find some some text, for example, camera lenses. 210 00:13:48,160 --> 00:13:49,330 Is the technology here. 211 00:13:50,490 --> 00:14:00,840 You just go and click this ED link and add a link of your site already existing article and do this 212 00:14:00,840 --> 00:14:06,860 a few times, like it some 10 to 15 links in the entire article. 213 00:14:06,870 --> 00:14:15,630 So that will help you reach, you know, more visitors in search engine will find it very useful, like 214 00:14:15,630 --> 00:14:18,420 they will find your other pages to this content. 215 00:14:18,450 --> 00:14:21,780 OK, and you should also add some external content. 216 00:14:21,780 --> 00:14:28,680 For example, if I'm talking about some topic here, for example, let me find something. 217 00:14:28,680 --> 00:14:30,880 For example, Sony 65. 218 00:14:30,900 --> 00:14:37,530 OK, so this is a 65 is a camera model. 219 00:14:38,010 --> 00:14:40,680 What I can do, I can simply go, for example. 220 00:14:40,680 --> 00:14:42,060 And it. 221 00:14:45,250 --> 00:14:54,010 This website, for example, this is official Sunni website, so I can link take a link from here and 222 00:14:54,010 --> 00:15:00,790 edit here or maybe a Wikipedia page or maybe some very scientific, you know, something. 223 00:15:01,030 --> 00:15:03,870 So two or three links external. 224 00:15:03,880 --> 00:15:05,350 These are called external links. 225 00:15:06,160 --> 00:15:11,680 Two or three links from very, very authority sources are very, very respected. 226 00:15:11,680 --> 00:15:13,830 Sources will help your article. 227 00:15:13,840 --> 00:15:14,440 Why? 228 00:15:14,830 --> 00:15:17,740 Because Google CEO, you have given some. 229 00:15:19,080 --> 00:15:25,740 Some back links to some authority sources, some trusted sources, so Google thinks that you have done 230 00:15:25,740 --> 00:15:28,750 your research and you are also crediting them. 231 00:15:29,400 --> 00:15:30,540 So this is a good practice. 232 00:15:30,560 --> 00:15:36,210 Looking at doing this all, you can just go and check. 233 00:15:37,080 --> 00:15:39,870 Here is the ranking plugin that we already installed. 234 00:15:39,880 --> 00:15:44,020 You will see that at the top right of your page on WordPress. 235 00:15:44,040 --> 00:15:50,460 OK, so you have to click that in order to see how much score you can make for a CEO. 236 00:15:50,730 --> 00:15:53,350 By default, it is now 28 out of 100. 237 00:15:53,760 --> 00:15:57,060 So how to make it green or maybe like more than 80. 238 00:15:57,090 --> 00:16:00,630 So what he will do first of all, you have to add your focus keyword. 239 00:16:00,630 --> 00:16:03,180 In our case, the focus keyword is this one, OK? 240 00:16:04,620 --> 00:16:12,480 Earlier this year, I posted it there and now you can see it has gone to 72. 241 00:16:12,480 --> 00:16:13,590 The score is 72. 242 00:16:14,250 --> 00:16:19,550 Right now, what we're actually missing here focused. 243 00:16:19,560 --> 00:16:22,300 You were not found in your summary description. 244 00:16:22,320 --> 00:16:25,090 OK, so we have the optimized meta description now. 245 00:16:25,150 --> 00:16:26,160 This data is for us. 246 00:16:26,190 --> 00:16:29,380 So this data we see is for the content. 247 00:16:29,400 --> 00:16:29,560 OK. 248 00:16:29,580 --> 00:16:35,400 This is not your data, although our plugin will pick this. 249 00:16:36,510 --> 00:16:41,900 From here, look at this data, but we can change it and as you plug in setting as well. 250 00:16:42,480 --> 00:16:50,010 So the thing is we are missing a key word and description and focus of it doesn't appear at the beginning 251 00:16:50,010 --> 00:16:50,790 of your content. 252 00:16:50,820 --> 00:16:53,970 It is not appearing here at the beginning of the content. 253 00:16:53,970 --> 00:16:57,830 But that really doesn't matter because these are still plugins and tools. 254 00:16:58,200 --> 00:17:02,210 So Google will understand your keywords inside your content. 255 00:17:02,220 --> 00:17:07,410 You should write your content the natural way and for your users and readers. 256 00:17:07,710 --> 00:17:12,000 OK, so there are a few errors. 257 00:17:12,000 --> 00:17:15,570 They are saying like focus keyword Northbourne in subheadings. 258 00:17:15,570 --> 00:17:23,430 OK, add an image with your OK, we have to add ltt ok to our pictures. 259 00:17:23,430 --> 00:17:24,830 We cannot edit that. 260 00:17:24,840 --> 00:17:25,950 OK, we'll do that. 261 00:17:26,880 --> 00:17:28,910 Let me do that and tell you what it is. 262 00:17:28,920 --> 00:17:29,240 OK. 263 00:17:29,760 --> 00:17:30,240 OK guys. 264 00:17:30,270 --> 00:17:31,970 So what is LTE takes. 265 00:17:32,010 --> 00:17:38,270 And text is alternative text for images because Google does not know what is this image about. 266 00:17:38,280 --> 00:17:40,810 So you had to edit the LTE takes. 267 00:17:40,830 --> 00:17:46,680 Once you click the image you will see a box here at the right side and then you have to add your keyword 268 00:17:46,860 --> 00:17:48,800 for that image. 269 00:17:48,810 --> 00:17:53,400 So I have added Bestival Oberlin's for Sony, a sixty five to this and now see two. 270 00:17:53,790 --> 00:17:56,430 We have more in the as you plug in. 271 00:17:56,880 --> 00:18:01,040 I mean it has increased two points and you had to do that for all the images. 272 00:18:01,050 --> 00:18:10,960 OK, now once again I will click this thing and I will go and click this edit snippet and here the title 273 00:18:10,980 --> 00:18:17,580 is OK, but we will write a simple description here for this article and we will end the keyword in 274 00:18:17,580 --> 00:18:19,080 that so we can increase the score. 275 00:18:19,430 --> 00:18:25,980 Okay, guys, so I have edited description and description should also be under 160 characters. 276 00:18:26,250 --> 00:18:27,540 What is Dextra description. 277 00:18:27,540 --> 00:18:29,310 Description is simply here. 278 00:18:29,310 --> 00:18:32,700 If I go to the Google page, you see this is the description. 279 00:18:32,700 --> 00:18:35,730 Okay, this will show up in Google results. 280 00:18:35,760 --> 00:18:38,970 This is the title, this is the permalink and this is the description. 281 00:18:38,970 --> 00:18:45,020 So this description helps you get more clicks from the visitors when they are reading your site. 282 00:18:45,030 --> 00:18:48,090 Okay, so we got two more points increased. 283 00:18:48,750 --> 00:18:50,010 Now let's see. 284 00:18:50,400 --> 00:18:54,480 Add one subheading, read with this thing. 285 00:18:54,810 --> 00:18:56,100 Let's do something. 286 00:18:58,350 --> 00:18:59,130 Let's just. 287 00:19:00,820 --> 00:19:02,020 Copy this text. 288 00:19:03,030 --> 00:19:07,830 I mean, this is really not important to get higher score. 289 00:19:07,860 --> 00:19:12,770 You know, it is OK, but if you really want to do that, you can do it like, you know, here I am 290 00:19:12,790 --> 00:19:14,400 in the exact. 291 00:19:15,430 --> 00:19:17,820 Text in it, extra take. 292 00:19:17,840 --> 00:19:26,170 OK, so I mean, best travel list of, I can say like list of best travel lenses for Sony is to five. 293 00:19:28,120 --> 00:19:30,000 Two thousand twenty. 294 00:19:30,320 --> 00:19:30,720 OK. 295 00:19:34,620 --> 00:19:35,310 2020. 296 00:19:35,770 --> 00:19:42,510 OK, so this I have added to the article as well, it is also in the title and also I did it to the 297 00:19:42,510 --> 00:19:43,140 article. 298 00:19:43,140 --> 00:19:49,570 And as to day after that, you can see it defined as my school, which is quite good again. 299 00:19:49,590 --> 00:19:53,520 So something that small changes you can make and then your content will be like that. 300 00:19:54,600 --> 00:19:59,640 Now, after public discontent, we are ready to publish it because almost everything is ready. 301 00:20:00,030 --> 00:20:02,820 After you publish it, you have to update it. 302 00:20:02,820 --> 00:20:09,390 Once you think like the content is outdated, then you need to update it after you updated this blog. 303 00:20:09,390 --> 00:20:11,010 And we let the Google know. 304 00:20:11,220 --> 00:20:17,220 And it is also functionality in all modern browsers that Google will know. 305 00:20:17,220 --> 00:20:18,630 This page has been updated. 306 00:20:18,990 --> 00:20:26,020 So after that, Google will give it a slight boost because Google likes updated content and fresh content. 307 00:20:26,040 --> 00:20:31,140 OK, so the final thing is that we can simply preview this page, OK? 308 00:20:31,770 --> 00:20:33,720 We can go to preview this page. 309 00:20:33,730 --> 00:20:39,630 And after that, if we are satisfied, we can simply go and publish it. 310 00:20:39,810 --> 00:20:43,470 So the content will be published on our website. 311 00:20:44,940 --> 00:20:46,230 So I can see this. 312 00:20:46,230 --> 00:20:49,320 I mean, it should be centered around center. 313 00:20:52,800 --> 00:20:59,270 And other content I see is OK, and I'm happy with that, guys. 314 00:20:59,850 --> 00:21:05,640 Our first article is ready to be published, so I will make it online center. 315 00:21:07,000 --> 00:21:09,580 And that said, and I would just click the publish button. 316 00:21:11,990 --> 00:21:19,790 Congratulations, guys, we have posted our first article here, and I'm really happy about that, I 317 00:21:19,790 --> 00:21:22,820 can show you this is it. 318 00:21:22,940 --> 00:21:24,970 It is already published, guys. 319 00:21:26,710 --> 00:21:34,270 And I will publish more and more articles now on this website so we can rank this on Google and I can 320 00:21:34,270 --> 00:21:40,920 show you the results because I'm very excited and I hope I have shown you everything practically. 321 00:21:40,930 --> 00:21:46,180 First, I told you how to do it, the checklist, and then I have applied everything in front of you. 322 00:21:46,180 --> 00:21:48,370 And now we see the results. 323 00:21:48,370 --> 00:21:52,120 And I will show you the results also in our Google account. 324 00:21:52,600 --> 00:21:55,700 So the thing is now come back to this website, OK? 325 00:21:55,720 --> 00:21:58,200 The Willington Clinic, this is a local business. 326 00:21:58,210 --> 00:22:00,430 If you a local business, what do you need to do? 327 00:22:00,430 --> 00:22:07,570 Is simply go to your dashboard, open all the all the pages in the post, and simply when you see this 328 00:22:07,570 --> 00:22:13,720 type of, you know, headings, you can hit each one to the one time in the page. 329 00:22:13,720 --> 00:22:16,000 And after that it's two in three. 330 00:22:16,090 --> 00:22:22,270 You can diversify them and edit in many places, like, for example, the dentist and team, you can 331 00:22:22,270 --> 00:22:24,520 make this extra or extra. 332 00:22:25,060 --> 00:22:27,120 Extra will work, you know, more, better. 333 00:22:27,670 --> 00:22:34,540 So similarly, you can go just add all of your content on a dress and stuff for local. 334 00:22:34,900 --> 00:22:40,330 I have another section in this course you will learn as you're there, but I'm talking just about content. 335 00:22:40,330 --> 00:22:43,540 You should add more content to your local site. 336 00:22:43,840 --> 00:22:53,290 And for example, if I open this thing like dental feeling, OK, this is a topic on this website. 337 00:22:53,620 --> 00:22:54,990 So you will see this is the content. 338 00:22:55,010 --> 00:23:00,930 Okay, so this is the article here, or you can say the title of the page and then they have used as 339 00:23:00,970 --> 00:23:06,280 to here to here you can do similar things, you know, the sleazy guys. 340 00:23:06,460 --> 00:23:07,930 Just keep in mind the checklist. 341 00:23:07,930 --> 00:23:10,840 Once again, I have attached this checklist to the video. 342 00:23:11,230 --> 00:23:14,910 You should check that and then accordingly optimize your content. 343 00:23:14,920 --> 00:23:18,700 And similarly, you can do that for your e-commerce website as well. 344 00:23:18,880 --> 00:23:23,700 Just go to the product page and see the content in the title and stuff like that. 345 00:23:23,860 --> 00:23:25,560 I hope you enjoyed this lecture. 346 00:23:25,580 --> 00:23:26,920 You learn a lot from it. 347 00:23:27,340 --> 00:23:30,130 So I will see you with another lecture in Discoursed.