Everyone with them do do d do do it here and in this video, I will be showing you how you can keep
this negative space lobal in Adobe Illustrator.
Now it's easy to do.
And before I dive right in to that, as I do things, I want to explain just so that it's a lot easier
for you.
And there will be no confusion on your cable.
Right.
So you guys must be wondering what negative space logo is.
Right.
So negative space logo basically utilizes the background of an image to create another good image as
a whole.
A negative space logo, actually.
Reference to their background.
And it's very important and it's very important as well when it comes to creating a logo for yourself,
all photo freelancing while all photo freelancing project that you're working one day.
So by either negative space logo is also important.
It's important because it's balanced and it's unified.
It keeps the entire logo neutral and it's mutually open trusting.
It helps you to focus on the main subject as it is, and also provides a place for the viewers eyes
students.
So even in graphic designing negative space logos, it forms and ingesting or an artistic director being
chief.
Such shapes create an artistic effect as it is subject of often image.
I've been showing you some examples of negative space logos.
The first one being that all glued on negatives, glued on logo.
Right.
So you know what that all glued on is a chocolate is for the chocolate company.
Right.
And this logo, it says right above the text.
It's off a mountain.
And as you can see, how creatively they have actually used the negative speakers.
Do you know?
But if you actually see very carefully, you can see that it is up.
You can see that it is bad.
Right.
Hidden in, though, this bad is here tonight in the mountain.
That's because that's what the law will mean because we're trying to convene.
So it's simple.
And when you think of WD on, it's unique.
The negative space nobleman's, it's unique.
And it also stays in the minds of the users of consciously and usually negative space law.
Was have a hidden message ordered you in meaning behind it.
Whereas over here on the second one, it says you can make out that there is the spoon right in the
middle of this pen shape.
All good.
I go.
So you can make out that this kind of a logo.
It's for Ford logo is where they're going.
Based foods.
Different kinds of fusing.
Different kinds of dishes.
And then they go and write about it in their blogs or if they want to read it.
So now you're getting idea over toward a negative space.
Who is and how creatively people actually use negative space law was to create a logo for their brand
or for their freelancing project as well.
But you have to remember that negative space logos will not work with every company that you're working
with.
It depends from the company to a company or goals message they're trying to convey.
Right.
Because some companies, though, logos I don't mean to you was positive.
These logos and a positive face logo mainly focuses on the picture.
It as it is, there is no negative space in it at all.
So as you can see over here, these are some of the examples of a negative is logo red is ignore this
Bando Shape logo, because this actually uses a negative space logo.
But all the other logos you see right here, these are some of the most common examples of a positive
space logo.
So this was this and we jumping right in now and I show you how you can create this negative space snowball.
Right.
So the first thing we're going to do is that even the meeting on your document.
So I go to find and click on new.
So even then, you open Adobe Illustrator and you click on the new document, you will get this type.
Also a box.
Right.
So for this review, I will be using this custom sized document, which is housing my thousand pixels.
And I would be renaming this document to negative space.
And you're free to use any of these custom signs.
Are preloaded documents that have been uploaded by Adobe Illustrator by Justin.
Easy if you want to use the same documents size that I'm using.
Feel free to add.
And the value is in the wick and the height options right here and jeans that I mentioned, S2 fixes.
And let's begin now.
So the first thing I want to do is to create this high shape.
So what I'm going to do is that I'll be using analytic Dangar.
And I don't object to acquire the full.
As of now.
And what I do is I be just clicking on shift plus on it and jagging my mouse to pick a nice big square
like that.
Now I go back to keep do it and click on this.
Let's do it.
I will come back to the same.
Go click on shift plus all.
And jack my mouths to feed us so good, which fits just both lately, inside I.
So inside us, R-squared like that.
So I'm going to do is that I don't select myself.
And with the help of the shift and the outlook is going to bring this energy upwards like.
This.
OK, I'll make another copy out of this.
So good.
Bring it back.
Oh, yeah.
And when I use this copy and bring it to the good side.
Oh, good approximation.
OK, so I'll go ahead and select the shapes you just made.
What does this do to do with a tail, Double-Click on this and oh in here in this and angle option.
I'd be giving the angle of 45 degrees and taking on.
OK.
I like that.
Go ahead and also bring this to the menu of my document like that at Select This.
And I now get rid of the things that I do not require.
So what I'm gonna do is I'll be using the ship builder.
And I'll be getting rid of the slime.
Click on all to get the minus shape and get rid of these ships like this.
And on hot is ready.
So it's like this again.
Go to the box finder and click on this first option, which is your night like that.
Actually.
Is that right?
Once that's done.
No, actually, what I'm gonna do is.
Yeah.
So once this is done, you don't rgv need to use the shade below to do it.
Do you need any of the neck spaces?
Just select all of them and unite everything together from this box.
Find out.
Do it.
And using this unite option.
Right.
Also that becomes into one single shape like that.
I bring the shape or heel.
So now what we want to do is create this drop shape right here.
What I want to do is I be using the Ellipse tool again and just click on shiftless or duplicate or so
good like that.
And over here in this bank, do it like this and use this angle.
No, no.
Yeah, I'll be using the Ditech selection, doing click on the top and go going like that.
And with the help of the shift and the IDOC is just bring them bring it upwards like that.
And get this down.
Yeah.
Select the angle.
Point the top and go point and continue just bringing it up like that.
So it creates this kind of a ship.
No, I wouldn't be going to the bank teller right here.
I'm using this angle point, do it and be just using this handle and bringing it downwards.
Like this.
Like that.
Now I want to do is that I'd be using this as a story from this.
It is actually right here.
Jules, it says a story.
Click on the first and go point like that and choose this second bottom ANCO point again, like that.
So now you can see that this shape is now split into two.
Select the left hand side and go ahead and delete this and select this again.
Right.
Click go to John's it flat.
Click on make sure.
Click on this article option right here and you're going coffee.
So there it comes into your mirrored image of the line that you just made and just jagged like that.
OK, go ahead and select both of them.
And again, unite them together from the box.
Find out what's Botstein up on here and clicking on your night like that.
On.
In case if you're not unable to unite.
Well, I'm going to do is another option to do that is to join them together.
So I'll be using this joint to indict.
He'll just join.
And select both these options.
Use the joint tool and make sure that these points I joint to get.
Though I like that.
Yeah, so now that ship has been successfully being joined.
What I'm going to do is as you lay both of them come here to this line finally right here and essentially
line them and vertically align them together like that.
And you said drop shadow and then just bring it up once a liquid so that it intersects.
I like that.
OK.
So I'm going to do is at select both of them together.
Come back here to this box.
Find a.
And I'll be selecting this minus front option like that so that this door portion gets gets deleted.
And we are left with this kind of a shit.
So it's like this again.
And and zoom in to.
User selection tool and select this anchor point, click on Shift to select this anchor point as well.
And with that and I use these so it goes to just around the edges like that to it.
Yeah, I know the edge is approximately like that.
And I use this ango going guisewite and around off and on the bottom as well.
Now what I'm going to do is I'm going to go ahead and.
So I'm going to do is go ahead and bring it with a medal, offering documents like that, and we can
go ahead and I need you to shave like that.
So make sure that your shape is selected.
But it is gradient to invite your double click on this.
And over here you can see that by default, gradient cyto is black, like black by white and black.
Is that if you do water?
So we can go ahead and Notre Dame can do it as well.
So here in this white optional double click on this and choose a nice think I and I'll wear your on
this black one using a bulbous shit like that and I'll be changing the angle now.
So in designing an option, I'd be choosing minus nine so that it's the grading is happening on bottom
to top.
All right.
And I'd also remove the straw, select your shape and go ahead and click on this D select option from
this stroke option right here.
And if you want, we can also add a drop shadow effect as well.
So it's like this local water, this effect, Findon Stylize and your option.
Click on the stroke Sharda option if you click on Prevue.
Actually you can see that Lutin slight channel is added at the back and we click on it.
And there you go.
Negatives, negatives.
These logo has now been successfully meet and we can go ahead and also save a document in order to guide
me.
Doing fine.
Clicking on Save US.
And as you can see, that a fine name is the same as our document mean, which is a negative space logo.
I see you die.
It's going to be I big unless jato.
I highly recommend that receive a fight in this format so that in if I want to make any further changes,
I can easily do that by accessing my Adobe Illustrator file.
And guns.
I see.
Yeah.
OK, so before I and then doing that also, then things that I wouldn't want to add about your wing
by you, make your negative space look good.
Keep in mind that if you're negative space logo is actually ideal for the company because not every
company.
Because not every negative space logo will be ideal for your company.
So all of this mean different mediations over your logo, logos in on people forced, discuss it with
your mentors and see which one will actually suit best.
Secondly, always keep in mind the brand message or does the message that the brand is trying to convey
to the viewers.
And let's remember that less is more.
So even very simple.
It's not this day that you have to complicate everything, right?
So that's it.
I will be found this tutorial to be useful and with looking at as you can go ahead and design different
kinds of negative states snowballs.
So thank you for watching and stay tuned for more.