OK, let's not talk about what time probably one of the most that's probably one of the most important
parts of the YouTube or growth cycle, the thing that a lot of people are simply ignoring the thinking
that the viewers and subscribers are the most important parts to grow your circle or algorithm is the
most important part.
But it's actually a watch time.
And for some reason, again, people are ignoring it and making a huge, huge, huge mistake and not
having enough watch damage.
Probably the reason, number one, while a white majority of the YouTube channels are actually failing.
So what what is the watch time?
What time is continuous viewing, meaning that views are the singular number and the singular action.
Basically clicking on your video click on an impression is a view while watch time is continuous viewing
of the video.
And if all the views are practically created equal, all not all the watch times are created equal and
more watch time you have per video, the better.
So watch time can be from practically zero seconds or one seconds up to the entire length of the video.
And the bigger the video is and the more watch time you get, the better.
Well, one of the things that I would I did not include in the slides here is, of course, average
watch time to be fair.
Watch time in its entirety matters more than average watch time.
However, if you have higher average watch time with the overall watch time, it is better for you.
But because overall watch time is the part of the growth cycle, not very much time and every time is
included in a what time.
And so that's why I don't talk about it separately, at least not in this lecture here, in which time
both video and audio quality matters before that in of the cycle elements video itself did not matter.
It mattered on the video title with your thumbnail, and that was it.
No video Titan video itself mattered for the previous cycles, the previous cycle or elements of previous
loop elements.
Here, the video itself matters and how your video sounds and how video looks matters.
But what is weird enough that not a lot of people, again, are.
No, not a lot of people know when a lot of people are ignoring that audio quality is far more superior
and far more important than to the video quality.
Your video can be recorded with a webcam at 720 twenty maximum.
But if you have a high quality microphone, it will still perform well and it will be more pleasant
for the viewer to basically consume.
People might not even watch your videos, but they will listen to your audio.
As an example.
I will give you probably musical channels that have probably static photo in the background.
They don't have a video.
They have a photo as a video.
But the audio is what matters.
And for ninety nine point nine percent of the videos, audio is far more important than the video itself.
So focus on the video in order to get maximum amount of time, at least at least compared to the video.
Next is what that means.
The most important metric for overall channel growth period it always was in always will be.
Not viewers, not subscribers, not impressions.
Watch time is what matters the most.
Why?
Because what time is an indicator of an engagement and engagement is an indicator of an attention which
is the most valuable and probably the only currency of YouTube.
Because YouTube is a free service, because you are not paying any money for a YouTube unless you're
paying for YouTube premium, you are not paying any money for the YouTube.
Your attention is the currency.
You are paying for YouTube service with your attention.
And mainly YouTube is monetizing this with ads and with sponsorships, etc., etc. But your attention
is the main money you're paying with your attention and more attention you pay as a viewer, the better
and more attention you get as a YouTube creator is better.
It makes you more valuable.
And that attention like categories number one, if is want to call like that is actually watch that.
That's why you are focusing on watch them.
YouTube is not getting anything from your views.
YouTube getting everything from the watch time that you generate.
Yes.
Next, the most important for what time is to be engaging.
Now, we talked about the video and audio quality.
But you yourself, I mean, is that how your video is structured, how you talk, what you do in your
video?
If you are doing a if you are recording yourself or something like that, whatever is happening, how
your video is engaging, that's probably the most hyers highest indicator for your future.
Watch that again.
Engagement is an indicator of an attention.
Which YouTube values the most, and if your video is engaging, I mean that if your people are actually
watching your videos from the beginning all the way to the end and not on average, but at least some
of them do, that means at this video that this video bought those people's full attention for the duration
of an entire video.
And this is probably the most valuable thing your video could do to the YouTube in its entirety.
And for that reason, watch time is important.
Now, let's talk about the cycle itself.
How much time is inside the cycle?
So viewers drive watch time.
If you don't have use, you cannot get a watch time again.
If you don't have videos that doesn't exist.
If you don't have views, you watch them as they exist.
But watch time drives every element of the loop, meaning that if you get high amount of time, ignore
even if you don't even know our subscribers because we want to talk about subscribers in the future
if you have high amount of watch time.
You're not your videos will increase, probably I will show that I should have skipped the videos,
your impressions will increase because YouTube will get it as a valuable piece of content that must
be shown to the more and more people because they want to get more attention.
This will include the views because the more impressions you get, more reviews, you get this increase
again, watch time as well, because you get more views and you get more watch time.
And the security subscribers, because watched subscribers are directly tied to the watch time and because
because of all of this algorithm learns more about your videos and about your channel in its entirety
and about yourself and drives everything even more info that was.
And what time is the most important element of this growth cycle?
This, my friends, this right here, first thing in a second line is the thing that will grow your
child will grow everything else.
This one will learn from everything.
This one will start everything.
But this will grow every single one of other elements.
So focus on what each time my friends, not viewers, not subscribers on watch time with the higher
watch time, you get everything that you want from your YouTube channel.
So the next lecture we're going to focus on subscribers, why they matter and why they don't matter.
And we're going to talk about more of this in the next lecture theatre.