The next a tool that we are going to talk about in a data enrichment is a social accounts contacts and
leads.
So this is a sales force inbuilt feature and this feature helps us to link other accounts contacts and
leads with their Twitter or YouTube profiles.
Basically we are linking to social network profiles.
So what happens here is linking regards to social network profiles allows us to view the available information
related to the record on the social network Sandoval's data that are related to the linked records.
We can encourage them by using the information from the social networks.
So basically we are forming a connection to that social network.
Now let's go to our developer R. and see how we can enable this feature go to set up look for social
accounts context and leads.
And here you'll see that this option is available so go enable that feature first.
And once you enable that feature it is asking that you enable that for Twitter or for you to best web
then you enable both options.
Basically you will be able to connect to both their Twitter and YouTube profiles but no.
These options are available only for Salesforce Classic in Salesforce lightning you can use only Twitter.
So let me enable them save alright so to save.
Now let's go to account's contacts and leads and check it out.
So let me go to Leeds pick any of the lead and here now you should be able to see these options Brian
enabling the social icons contacts and leads option.
You would be able to see all this now after enabling the feature.
You see these options out here.
So if I click on Twitter basically all it does is a asking me to sign and then once I sign in you'll
be able to see this person's Twitter account.
If it has got any.
And similarly YouTube
it is showing such results far.
Christine I can.
All the search results in a similar fashion.
You can do it for icons and contexts work so go for account.
And here you see these options go for contacts and again you see these options out here.
So this is how you enable and use the feature.
And why do we use that to basically you know in situations consider like you're going for a meeting
with a customer so you can check out their social and into a profile and understand more about the customer
understand more about the issues that we face in real time.
You can check out the cases that they have raised.
So you know what all the business related challenges that they have so you can be a little prepared
even before the meeting so that could make the meeting even more productive.
So this feature is all about linking accounts contacts and leads with their social network profiles.
And while using this feature let's also take a look at some of the guidelines while using this feature
social context icons and leads.
The first guideline is about the information that you see.
So from Salesforce then you actually view a particular persons are companies the social network profile
the data that you see it completely depends on how you are connected to that person or company on the
social network or.
And like it also depends on the persons or the company's privacy settings that they have set up.
Just consider Facebook you know like we can control what others can see and others can see.
You're right in a similar way whatever data that you see that completely depends on the privacy settings.
And if you are not assigned into the social network through Salesforce you only see that information
that the person or the company they have made available to the public.
So basically all the data.
It completely depends on the privacy settings.
The next one is about the log in credentials that you know the log in credentials that you use.
They are not exposed to Salesforce here Salesforce users.
The trusted auth protocol then you sign into the social network accounts so you log in credentials are
not exposed to Salesforce and says was never stores your passwords as well.
And again Salesforce does not import or store any of the social information.
So every time you select a particular social profile or a YouTube video Salesforce retrieves that information
at that point of time.
And that is the information that you see.
And even after some time then you again click on a particular contacts profile.
Salesforce again pulls in that information at that particular point of time directly from the social
network.
So you'll always see the current social information for your icons contacts and leads and the salesforce
never stores any of those information.
And the fourth the guideline this is about the activities associating a Salesforce that a card with
a social network account you do a lot actually create any activity records on the social network like
for example when you associate a contact with a Twitter account.
You don't become a follower of that document on Twitter you know basically.
Meaning Salesforce does not cause any activities on the social network and also Salesforce they never
forced anything about you or your activities on the social networks like your contacts icons at least
they are not notified when you use Salesforce to view their social network profiles.
So basically you know Salesforce gives us the the path to view the social network profiles but other
than that they are not responsible for any data and they didn't never store any data and they never
keep track of all the activities.
All right.
So this is just the path so that you can have a better idea about your icons contacts and leads.
So this is all about this feature.
Social icons context and leads.
And this is very much available in the developer arc.
So do try it out.